Special DTC INSIGHTS Offer

LIMITED TIME OFFER – February / March Issue of DTC INSIGHTS - $49

This double-month issue of DTC INSIGHTS includes the latest breaking news, including coverage of the recent DIA marketing conference and the final 2009 spending data from tracking firms The Nielsen Company and Kantar Media. During the DIA meeting, DDMAC director Tom Abrams spoke about the critical need for voluntary compliance. "Reported" ad spending data on DTC showed an increase of almost 2 percent in 2009, along with media channel allocation changes by Rx marketers. Additionally, new Manhattan Research findings revealed that the number of consumers searching for prescription information is outpacing the amount researching general health information.

Your February / March issue of DTC INSIGHTS will be enhanced greatly by the 2010 DTC National Conference agenda.

During the DTC National Conference, attendees will benefit greatly from regulatory, media and marketing experts. Gov. Howard Dean, Jim Davidson and Mike McCaughan will report on the current regulatory landscape and what impact the pending healthcare reform may have on pharmaceutical marketing. Representatives from DDMAC will also be in attendance to provide delegates with their latest updates. Case studies from Shire's Tom Curatolo and Boehringer Ingelheim's Richard Baron, will share their experiences for creating optimal media mixes through innovative marketing efforts. Steve Case, founder of AOL, will also discuss the future of Internet health during a unique Q&A session.

Get it today! Contact Jennifer Haug to Purchase Insights  at Special $49 Rate - 973-377-2106 or jennifer@dtcperspectives.com