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Facing the 2009 Planning Period?
DTC INSIGHTS' Annual FORECAST Issue is the Tool You Need.
This valuable resource is filled with over 20 pages of latest DTC news, issues and data, all analyzed and applied with the DTC Marketing 2009 planning period in mind. Come to the table armed with the latest, all found in the FORECAST Issue:
| DTC Outlook: 'Smoke' Now, And Possibility Of Fire In 2009 |
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| While Congress heads for its summer recess and Presidential campaigns enter full swing, the focus on DTC is cooling down – for now at least. “There will be noise and smoke [through the end of the year], but no fire. Next year is when the action is going to happen,” predicts Jim Davidson, a Washington attorney and leader of The Advertising Coalition. ... Get the INSIGHT by ordering the FORECAST |
| As Pressure & Criticism Mount, DTC Will Maintain Its Footing |
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| Even with the slight 3.1% decline in reported DTC spending in 2007, the prescription drug category continued to rank as one of the most important advertising sectors last year. DTC INSIGHTS forecasts growth for the remainder of this year and 2009 to be slow, in the range of... Get the INSIGHT by ordering the FORECAST |
| Pharma Spend in Upfront Market Should Match or Exceed Last Year |
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| Pharma marketers spent fairly aggressively in the recent network upfront market. That optimistic outlook for TV was expected to carry over into the cable and syndicated markets as well. Peter Knobloch, chief executive of the agency RJ Palmer, acknowledged that the prescription drug category was unclear heading into the upfront market. “The budgets that surfaced [from pharma companies] in the upfront were at least equal to last year, if not slightly better,”... Get the INSIGHT by ordering the FORECAST |
| Marketers Using 'Faux' Communities To Build Connections |
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| Most pharma companies have avoided any association with Web sites that allow user-generated content – in fear of having to record and report adverse events – yet a few innovators have found a way to create an authentic-feeling online patient community experience that steers clear of these risks. Bill Drummy, president of Heartbeat Digital, calls this new phenomenon “faux communities.” He said that, done correctly, even the imitation online communities can... Get the INSIGHT by ordering the FORECAST |
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