DTC INSIGHTS
DTC INSIGHTS™ is published by DTC Perspectives, Inc.: the leading DTC training, publishing, analytics and consulting company. More than just “stories” or a “newsletter,” DTC INSIGHTS™ is a one-of-kind publication that provides you with a thorough and concise analysis of key issues.
Reports in DTC INSIGHTS™ include:
| Government/Regulatory | Marketing Trends | Media |
| Creative | Legislative Report | Event Marketing/PR |
| International Report | DTC Dashboard | Web and e-marketing |
DTC INSIGHTS™ ranges from 12-16 pages, with briefings, interpretations and analyses in each issue.
In the DTC Annual Forecast Issue of DTC INSIGHTS 2008 Issue, Available Now:
Don't miss this annual planning resource, which features interviews with top pharma marketing executives, media leaders, and chief creative officers in the DTC advertising world, new-media thought leaders, market researchers and brand-marketing experts. Plus the latest data & analysis from the INSIGHTS team, including:
- Reported Spending Forecast to Rise 5% to 8% in 2007-08
- Not All Emerging Media Technologies are a Good Fit for Pharma
- Survey: Consumers Have Strong Times to ‘Old' Media
- Direct-Mail Efforts Play Larger Role in CRM Programs
- The Issue of Cost / Pricing Will Impact Healthcare Decisions
With DTC INSIGHTS™ you will:
- Never be caught unaware of emerging issues and their implications
- Gain a competitive intelligence edge
- Gain the exclusive perspectives and interpretations of the DTC INSIGHTS™ Team
- Save time and money: Let the DTC INSIGHTS™ Team do the work for you
The DTC Executive Brief
Each bi-monthly issue of DTC INSIGHTS™ is packed with reports on the key DTC Marketing trends, plus DTC INSIGHTS’™ crisp analyses and interpretations of the core issues to provide you with a competitive advantage. The DTC INSIGHTS™ Team scours hundreds of market-research reports, journals, Web sites, trade magazines, newsletters, e-mails and news releases in all areas of DTC. We organize and analyze the information, distill to the salient items, and deliver to you high-level insights and implications.
RATES for DTC INSIGHTS
DTC Insights - 1 Year (12 issues ) ........................ $395.00
DTC INSIGHTS and You
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The DTC Marketer's Executive Brief. DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it down for a busy pharma marketer.
Complete with insights on issue's impacts, each
executive brief contains the latest analysis & date,
plus completive intelligence.
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From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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