DTC INSIGHTS

Latest Issue of DTC INSIGHTS & Special Offer from the DTC National
LIMITED TIME OFFER – Register for the DTC National before March 12th and
Receive the February / March issue of DTC INSIGHTS for FREE.

This double-month issue of DTC INSIGHTS includes important updates on DTC regulatory and media trends, including some of the highlights from February's DIA conference on pharmaceutical marketing and final 2009 DTC spending data from The Nielsen Company and Kantar Media (formerly TNS Media). At the DIA event, DDMAC director Tom Abrams spoke about a critical need for increasing industry's voluntary compliance with drug-marketing regulations.

In addition, this double issue of DTC INSIGHTS includes ad spending data on DTC showing an increase of almost 2 percent in 2009, along with media channel allocation changes by Rx marketers. Among new research, a Manhattan Research report indicates that the number of consumers searching for prescription information is outpacing general health information research, and we also report the findings from a Heartbeat Digital social media survey of marketers attending the DTC Perspectives' January workshop on this topic. (single copies $49 per) 

Buy a Copy Today OR Register for Your DTC National Pass and Receive a Free Copy

Your February / March issue of DTC INSIGHTS will be enhanced greatly by the 2010 DTC National Conference Agenda:

During the DTC National Conference, attendees will benefit greatly from regulatory, media and marketing experts. Gov. Howard Dean, Jim Davidson and Mike McCaughan will report on the current regulatory landscape and what impact the pending healthcare reform may have on pharmaceutical marketing. Representatives from DDMAC will also be in attendance to provide delegates with their latest updates. Case studies from Shire's Tom Curatolo and Boehringer Ingelheim's Rich Baron, will share their experiences for creating optimal media mixes through innovative marketing efforts.

Governor Howard Dean Former chair of the Democratic National Committee	Jim Davidson Chair Public Policy Group, Polsinelli Shugart PC	Jean-Ah Kang, Robert Dean, and Amie O'Donoghue, All of DDMAC
Rich Baron Boehringer Ingelheim	Tom Curatolo Product Director of U.S. ADHD Market Development, Shire	Michael McCaughan Editor The RPM Report: Regulation, Policy, Market Access

Register today and receive your issue of DTC INSIGHTS - The ideal DTC National Conference Supplement Or
Click Here to Buy a Single Copy of the Latest Issue

This Special Offer is Available until March 12th - Act Now!

Thanks to Our Main Sponsors...
Let's Start Talking... Follow the DTC National Conference:
Follow us on Twitter #DTCN2010		Join the Facebook Group

DTC INSIGHTS™ is published by DTC Perspectives, Inc.: the leading DTC training, publishing, analytics and consulting company. More than just “stories” or a “newsletter,” DTC INSIGHTS™ is a one-of-kind publication that provides you with a thorough and concise analysis of key issues.

Reports in DTC INSIGHTS™ include:

DTC INSIGHTS™ ranges from 12-16 pages, with briefings, interpretations and analyses in each issue.

With DTC INSIGHTS™ you will:

 Never be caught unaware of emerging issues and their implications 
 Gain a competitive intelligence edge 
 Gain the exclusive perspectives and interpretations of the DTC INSIGHTS™ Team  
 Save time and money: Let the DTC INSIGHTS™ Team do the work for you

 

The DTC Executive Brief

Each bi-monthly issue of DTC INSIGHTS™ is packed with reports on the key DTC Marketing trends, plus DTC INSIGHTS’™ crisp analyses and interpretations of the core issues to provide you with a competitive advantage. The DTC INSIGHTS™ Team scours hundreds of market-research reports, journals, Web sites, trade magazines, newsletters, e-mails and news releases in all areas of DTC. We organize and analyze the information, distill to the salient items, and deliver to you high-level insights and implications.

RATES for DTC INSIGHTS

DTC Insights - 6 months (6 issues ) ........................ $99.00