DTC INSIGHTS

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DTC INSIGHTS is the one-of-a-kind publication that provides premium content and concise analysis of the key issues facing DTC Marketers. Each issue contains the insights and analysis that keep you ahead of the competition to help you build your brand.

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From the Latest Issue of DTC INSIGHTS

Baucus Healthcare Reform Plan Could Ease Pressure on Pharma

 

FDA Action Takes a Toll
On Sponsored Links

 

Industry Execs tell DTC INSIGHTS What They Want from FDA Hearings

 

TNS Data: Lipitor Tops List of Brands With Nearly $60M in Q2 Spending

What DTC INSIGHTS
Readers are Saying...
DTC INSIGHTS provides not only a great topline on the business of DTC, but the added benefit of expert marketing/advertising thinking that pulls it all together.”
Deborah Dick-Rath

 
 
“I’ve come to rely on DTC INSIGHTS because it tackles the
issues that we are facing as marketers in healthcare, in our language.”
Jim Joseph
 

 

DTC INSIGHTS™ is published by DTC Perspectives, Inc.: the leading DTC training, publishing, analytics and consulting company. More than just “stories” or a “newsletter,” DTC INSIGHTS™ is a one-of-kind publication that provides you with a thorough and concise analysis of key issues.

Reports in DTC INSIGHTS™ include:

Government/Regulatory Marketing Trends Media
Creative Legislative Report Event Marketing/PR
International Report DTC Dashboard Web and e-marketing

DTC INSIGHTS™ ranges from 12-16 pages, with briefings, interpretations and analyses in each issue.

With DTC INSIGHTS™ you will:

 Never be caught unaware of emerging issues and their implications 
 
Gain a competitive intelligence edge 
 
Gain the exclusive perspectives and interpretations of the DTC INSIGHTS™ Team  
 
Save time and money: Let the DTC INSIGHTS™ Team do the work for you

     

    The DTC Executive Brief

    Each bi-monthly issue of DTC INSIGHTS™ is packed with reports on the key DTC Marketing trends, plus DTC INSIGHTS’™ crisp analyses and interpretations of the core issues to provide you with a competitive advantage. The DTC INSIGHTS™ Team scours hundreds of market-research reports, journals, Web sites, trade magazines, newsletters, e-mails and news releases in all areas of DTC. We organize and analyze the information, distill to the salient items, and deliver to you high-level insights and implications.

    RATES for DTC INSIGHTS

    DTC Insights - 6 months (6 issues ) ........................ $99.00

DTC INSIGHTS and You

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The DTC Marketer's Executive Brief. DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it down for a busy pharma marketer.
Complete with insights on issue's impacts, each
executive brief contains the latest analysis & date,
plus completive intelligence.

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