Created by OTC Marketers for OTC Marketers

Featuring a world class faculty addressing crucial issues unique to OTC Marketers:

• Changing regulatory requirements – will FDA/DDMAC soon review OTC advertising like Rx advertising?
• How to be a successful brand champion in a digital world?
• How to cope with the explosion of media channels?
• Optimizing Rx to OTC switch opportunities
• Doing more with less: keys to Marketing in tough times
• The SKU squeeze: how to deal with sku and vendor rationalization

PLUS: The Top 25 OTC Marketers will be recognized and The OTC NATIONAL Advertising Awards will be presented.

Mark you Calendar now!