About The Conference

The Marketing Disease Prevention in America (MDPA) National Conference is designed to bring together a wide spectrum of industries and organizations to discuss the numerous preventable health issues currently facing Americans. It is our goal to unite the top minds from the pharmaceutical, over-the-counter, medical device, and diet and exercise industries together with established academics, non-profit organizations, and government agencies to discuss and determine the most ethical and effective practices in marketing disease prevention.

Our goal in this public/private partnership is to ensure that the various organizations involved understand the role they must play in solving Americas’ health concerns and to assist in the healthcare industry’s realization of this partnership’s many shared benefits. As companies increase their engagement in healthcare consumer marketing, we will strive to provide them with a premier forum for the exchange of information and resources to ensure responsible practice, consistent with the goals of a healthier America.

With such a great number of Americans suffering from heart disease and/or diabetes the first annual MDPA conference, scheduled for October 19-21, 2010, in Atlanta, Georgia, will focus mainly on these two national health epidemics. Americans suffering from these diseases are concerned, more than ever, with paying for their medications, what medications they can take to treat their condition, and what they can do to improve their health through diet and exercise. These ailments are not only a daily public health concern but a significant factor in the growing problem of healthcare costs.