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The DTC National 2008 is made possible by a select group of sponsoring companies. DTC Perspectives, Inc. is priviledged to work with these companies to bring the industry this event. | |
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DTC National Main Sponsors | |
![]() Catalina Health Resource is healthcare division of Catalina Marketing Corporation. The company's signature product, PATIENTLink™, is a printed health media communication that is distributed to almost 100 million patients more than 1 billion times each year throughout the United States, as these individuals fill their prescriptions in retail pharmacies. Catalina Health Resource partners with leading pharmaceutical manufacturers, retail pharmacy chains and government agencies to deliver communications that promote prescription compliance, educate patients about their medical conditions and encourage patients to discuss therapy options with their healthcare professionals. The company's products are fully compliant with the important privacy protection requirements found in the Health Insurance Portability and Accountability Act of 1996 (HIPAA).For more information please contact us at 1-800-955-9655 or visit our website at www.catalinahealthresource.com |
![]() CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.
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PARADE continues its trusted health platform with the Take Control of Your Health program and the 2008 Your Get Fit Plan . Our health and fitness coverage extends beyond the pages with Parade.com's Health Channel providing exclusive custom tools, expert tips and user generated content designed to provide readers the motivation and inspiration each day to live a healthy lifestyle. |
The HealthCentral Network, Inc. (www.HealthCentral.com) is one of the top health destinations on the Web, with more than 30 condition-specific, wellness and general health Web properties. HealthCentral sites offer those seeking healthcare information connections to renowned experts, along with a network of patients and caregivers who share their "real world" experiences. With strong patient-to-patient support networks and medically vetted, in-depth medical information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers.
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DTC National Associate Sponsors | |
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AccentHealth- AccentHealth is America’s #1 Integrated Health Media Company offering advertisers multiple consumer touch points in the place where health matters most – the doctor’s office. AccentHealth’s waiting room TV network produced by CNN and hosted by Dr. Sanjay Gupta and Robin Meade, reaches 11.7 million viewers each month across the nation. Our Health Panels further engage our viewers with health information displayed on the wall, and provide advertisers additional exposure in targeted physician practices. We partner with world-class research companies, Nielsen and Verispan, to demonstrate communication effectiveness for our sponsors and to guarantee an efficient media spend. www.accenthealth.com Healthline Networks- (www.healthline.com) is a leading provider of intelligent health information services, enabling more than 18 million consumers a month to make more confident, informed healthcare decisions. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. | |
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From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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