DTC - Perspectives

Don't Miss Your Chance to Get Your Message Across to DTC Pharma Marketers! DTC Perspectives has great sponsorship opportunities. Interested in seeing a sponsorship menu? Contact : Christine Franklin 973-457-4774 Stacey Hagenbush - 973-377-2106 x 225
2010 Main Sponsors:

About Sponsors:
AccentHealth	AccentHealth’s Waiting Room TV Network brings award-winning healthy lifestyle programming, produced by CNN, to 154 million viewers in physician’s waiting rooms across the nation each year. Patients are engaged in full sight, sound and motion health programming tailored to four distinct networks, allowing appropriate targeting for your brand’s health message. www.accenthealth.com.
AOL	AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. The 80+ original brands offer our clients unprecedented media placements and deep integration. Our industry-leading network, Advertising.com, helps advertisers reach highly-targeted audiences at scale, and helps publishers maximize revenue.
Catalina Health Resource*	Catalina Health Resource, the world's largest personalized health media network™, is a leading provider of healthcare marketing, communication and education services. Catalina is used by pharmaceutical companies and healthcare product manufacturers to communicate directly with patients and consumers through a network of leading pharmacy retailers and food-drug chains. This unique network gives companies the ability to reach over 132 million patients throughout the United States.
CBS*	CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.
EuroRSCG 4D Impact	Euro RSCG 4D Impact creates brand experiences by using the most compelling forms of consumer targeted marketing: personal experiences, trial, credible endorsements, and strategic, highly relevant media. We create campaigns that engage consumers and measurably change behaviors through our WallBoard, Lifestage, and Experiential services. Contact Doug MacDonald at 914-242-1004, www.eurorscg-impact.com
Everyday Health	Everyday Health is a leading provider of online consumer health solutions. The company provides its consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum - from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management
epsilon*	Epsilon is the industry's leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
Google	Google's innovative search technologies connect millions of people around the world with information every day. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. Through the Google Search and Content Networks, marketers can effectively and efficiently achieve their objectives, reaching an audience at moments of relevance as they search and browse the web. The Health Advertising team at Google provides dedicated account services to customers in the health and wellness marketplace include pharmaceutical, biotechnology and weight loss manufacturers.
Greater Than One	We are Greater Than One, a fully integrated digital solutions agency. Our focus is on businesses that have complex relationships with their external and internal audiences. Our clients rely on our digital experience and profoundly human insights to create and build better, deeper, more profitable relationships with all of their stakeholders. Because of our unique ability to fully integrate all aspects of digital, we are especially sought after by mid size healthcare companies especially those launching new products.
HealthCentral *	HealthCentral empowers people to improve and take control of their health and well-being. HealthCentral reaches more than 12 million monthly visitors and offers advertising solutions across35 vertical health categories. HealthCentralis comprised of highly targeted condition and wellness specific interactive sites where consumers and vetted experts share real-life, health-related experiences and information. Recognized for its deep audience-knowledge and scalable online health advertising solutions, HealthCentralis a valued partner for today’s marketers.
HealthGrades	HealthGrades is the leading independent healthcare ratings organization. Millions of patients and hundreds of hospitals rely on HealthGrades’ quality ratings, advisory services and decision-support resources. The HealthGrades’ Web sites, including HealthGrades.com, WrongDiagnosis.com and CureResearch.com, are among the most visited health properties and are marketers’ go-to source for reaching active patients at the point of a healthcare decision
Health.com
Healthmonitor Network	Health Monitor Network facilitates dialogue between patients and their doctors. As the largest requested point-of-care network in doctor offices, Health Monitor Network is a leading consumer health/patient-education media company. We reach more than 40 million patients/caregivers every two months, through more than 120,000 physician offices, 300,000 physicians and specialists and over 1 million condition sufferers at home.
Intergrative Logic	Integrative Logic (IL) is an award-winning data-driven marketing group that can boost your pharmaceutical company revenue by modifying individual behavior through targeted, customer-centric marketing strategies. By offering a breadth of multi-channel database marketing capabilities, a dedication to top-level service, strong third-party relationships, a focus on measurement and intelligence, and a steadfast commitment to enduring, value-added relationships, IL supports our client partners' critical need to understand, impact and deliver measurable and effective ROI.
Lifescript	Lifescript is dedicated to Healthy Living For Women. We’re a top-10 health site that speaks to women in a voice they can trust. We inspire her to make smart choices. We give her expert information. And we connect her with like-minded women to talk about health 24/7. Come join the conversation.
MARS	Before making marketing or advertising decisions, make sure you've done your research. MARS can help you make a better diagnosis for your brand. The MARS OTC/DTC study provides a wealth of unique healthcare information to guide you in creating breakthrough strategies and programs to reach your best customers in the right places. With MARS you'll FEEL BETTER ABOUT YOUR RESEARCH.
MayoClinic	MayoClinic.com is an award-winning Web site that offers health information to help users assess symptoms, understand their diagnosis and manage their health. Produced by a team of Mayo Clinic experts, MayoClinic.com gives users access to the expertise and knowledge of the more than 3,300 physicians and scientists of Mayo Clinic.
McKesson Speciality	McKeson Patient Relationship Solutions is dedicated to improving health outcomes by increasing patient awareness of pharmaceutical therapy options and adherence to prescribed drug regimens. Our innovative solutions help pharmaceutical manufacturers build appropriate relationships with their patients to improve the quality of patient care. McKesson Patient Relationship Solutions offers the most comprehensive services ranging from fully integrated patient loyalty cards, Medication Therapy Management, call center, automated outbound communications and pharmacy outreach, thereby offering our customers customized solutions to their brand specific adherence challenges. www.mckesson.com
Newspaper National Network	Newspaper National Network LP, a proven leader in DTC ad placement, works consultatively to plan, negotiate, place and track your print and online newspaper schedules. NNN demonstrates how newspapers – digital and print – provide a dynamic environment for advertisers. NNN makes newspaper placement across multiple markets easy and efficient. www.nnnlp.com
Parade	PARADE’s mission is to entertain, inspire and move our readers to action. As America’s most widely read magazine, PARADE starts the conversation on Sunday and Parade.com continues that conversation throughout the week with original content that covers entertainment, health, food and special news reports. HealthyStyle, PARADE’s health and wellness magazine, brings a dynamic approach to the latest health, food, fitness and nutrition information from noted experts and America’s biggest celebrities.
PointRoll	PointRoll powers the most effective digital marketing by delivering the art and science of consumer engagement, enabling pharmaceutical brands and their agency partners to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, and social campaigns that are fully FDA Fair Balance compliant. For more information, visit www.PointRoll.com.
Pri-Med Patient Education	Pri-Med Point Of Care engages patients and physicians when it matters the most! Our patient network of over 17,500 physicians, many of which are high writers in the top 20% of their therapeutic category, provides deep reach to high value targets. Prime real estate at each location, credible timely content developed through exclusive partnerships with leaders in the medical field, and innovative user generated media technology ensures continuous customer engagement. The result? Quality access, high visibility, superior engagement, and significant return on investment for our clients.
TMS Health	TMS Health is dedicated to reaching, educating, and influencing physicians, pharmacists, and consumers on behalf of healthcare clients. Founded and led by pharmaceutical executives, we are focused on delivering best-in-class custom communication programs and technology driven CRM solutions. Whether generating retail pharmacy distribution, influencing physician prescribing behavior, driving patient compliance/persistency, or expertly handling media-driven DTC inquiries, TMS Health has the experience and expertise to support a pharmaceutical brand's needs from launch to expiry. www.tmshealth.com
WebMD	WebMD is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. Our content and services have made WebMD the most trusted and recognized brand of health information serving over 60 million unique visitors each month. WebMD is the leader in providing personalized multi-media interactive educational experiences based on a person's individual needs and preferences. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.
Yahoo!	Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).