The DTC National 2008 is made possible by a select group of sponsoring companies.  DTC Perspectives, Inc. is priviledged to work with these companies to bring the industry this event. 

There are still exciting sponsorship opportunities, but the won't last long
To take advantage of this chance to sponsor the largest annual gathering of direct-to-consumer marketers. Please e-mail
Christine Franklin
or contact her at (973) 457-5774 for further details.

DTC National Main Sponsors


Catalina Health Resource is  healthcare division of Catalina Marketing Corporation. The company's signature product, PATIENTLink™, is a printed health media communication that is distributed to almost 100 million patients more than 1 billion times each year throughout the United States, as these individuals fill their prescriptions in retail pharmacies. Catalina Health Resource partners with leading pharmaceutical manufacturers, retail pharmacy chains and government agencies to deliver communications that promote prescription compliance, educate patients about their medical conditions and encourage patients to discuss therapy options with their healthcare professionals. The company's products are fully compliant with the important privacy protection requirements found in the Health Insurance Portability and Accountability Act of 1996 (HIPAA).For more information please contact us at 1-800-955-9655 or visit our website at www.catalinahealthresource.com


 
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.

 











PARADE is America's most widely read magazine, reaching more than 70 million readers each week through 415+ of the nation's leading Sunday newspapers. Each Sunday and every day at Parade.com, PARADE emotionally connects with Americans around issues they care about most and moves them to action.

PARADE continues its trusted health platform with the Take Control of Your Health program and the 2008 Your Get Fit Plan . Our health and fitness coverage extends beyond the pages with Parade.com's Health Channel providing exclusive custom tools, expert tips and user generated content designed to provide readers the motivation and inspiration each day to live a healthy lifestyle.











The HealthCentral Network, Inc. (www.HealthCentral.com) is one of the top health destinations on the Web, with more than 30 condition-specific, wellness and general health Web properties. HealthCentral sites offer those seeking healthcare information connections to renowned experts, along with a network of patients and caregivers who share their "real world" experiences. With strong patient-to-patient support networks and medically vetted, in-depth medical information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
 
DTC National Associate Sponsors

AccentHealth- AccentHealth is America’s #1 Integrated Health Media Company offering advertisers multiple consumer touch points in the place where health matters most – the doctor’s office. AccentHealth’s waiting room TV network produced by CNN and hosted by Dr. Sanjay Gupta and Robin Meade, reaches 11.7 million viewers each month across the nation. Our Health Panels further engage our viewers with health information displayed on the wall, and provide advertisers additional exposure in targeted physician practices. We partner with world-class research companies, Nielsen and Verispan, to demonstrate communication effectiveness for our sponsors and to guarantee an efficient media spend.   www.accenthealth.com

Destination Rx- We power online Rx decision support platforms for Medicare, PBM's, Health Plans and Employers, as well as a Consumer Sites.Our technology helps consumers make better Rx buying decisions based on their online Medicine Cabinet.Our targeted ad serving technology lets you Engage Consumers where they make Rx buying decisions. www.destinationrx.com

EuroRSCG Impact- Euro RSCG 4D/Impact offers the trademarked physician office waiting room based WallBoardâ program. The WallBoardsâ have definitively increased script volume for Rx sponsors versus offices where WallBoardsâ were not posted by inspiring patients to ask their doctor about specific brands as the last point of contact prior to a physician consultation. Please contact Doug MacDonald at 914-242-1004 www.eurorscgimpact.com

Everyday Health-
  Everyday Health is the Most Rapidly Growing Online Health Property.Since launching in 2006, Everyday Health has become the second most visited health property online, and the fourth largest destination for women. As the stickiest health site, our visitors come to us everyday to research and manage their health conditions as well as connect with others.

Healthmonitor
-Healthmonitor is one of the nation's leading consumer health / patient education publishing companies reaching 40 million patients through 65,000 offices, 200,000 physicians and tens of thousands of NP's, PA's and Diabetes Educators. The company also publishes 10 general health and condition specific publications, Medical Updates for physicians, custom patient-education materials and has lead generation, CRM and Compliance & Persistency programs. For more information please contact us at 212-997-9800 or visit our website at www.healthmonitor.com

HealthEd- Today's pharmaceutical companies deliver so much more than medicine. That's why they partner with HealthEd. We specialize in developing best-in class educational marketing solutions that motivate patients to change how they think and act. HealthEd offeres a full range of services, including patient education, Web site Development, adherence programs and provider/patient dialogue support www.healthed.com

Healthline Networks- (www.healthline.com) is a leading provider of intelligent health information services, enabling more than 18 million consumers a month to make more confident, informed healthcare decisions. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans.

ICOM Information & Communications L.P.
- is a full-service provider of targeted list, data communication solutions and analytic services for the consumer packaged goods (CPG), over-the-counter (OTC), pharmaceutical, market research and auto industries in North America, as well as the direct response sector in Canada. Recognized as a leader in targeted marketing solutions designed to enhance integrated marketing initiatives and drive return on investment, ICOM manages the largest permission-based direct response survey database in North America, providing clients with superior customer insight and marketing results. www.i-com.com

MARS-The MARS OTC/DTC study is one of the most innovative and successful marketing/media studies ever launched.  Since 2001, MARS is the only healthcare study that ties consumer attitudes, ailments and brand data to media usage; guiding pharmaceutical marketers, media planners/buyers, media sellers, advertising creative directors and direct marketers.  The MARS study is invaluable in helping various healthcare teams create breakthrough strategies and programs, reaching the best customers in the right places.  www.marsotcdtc.com

McKesson Patient Relationship Solutions- is dedicated to improving health outcomes by increasing patient awareness of pharmaceutical therapy options and adherence to prescribed drug regimens. Our innovative solutions help pharmaceutical manufacturers build appropriate relationships with their patients to improve the quality of patient care. McKesson Patient Relationship Solutions offers the most comprehensive services ranging from fully integrated patient loyalty cards, Medication Therapy Management, call center, automated outbound communications and pharmacy outreach, thereby offering our customers customized solutions to their brand specific adherence challenges. www.mckesson.com

Microsoft Digital Advertising Solutions - At Microsoft, we understand the intersection of the consumer and technology. After all, we built our company around it. As more consumers spend more time online­- always connected, using multiple devices-we'll help you reach them. Our Mission is to help give you access to your target consumers through our large, deeply engaged digital media audience, and to deliver that access with the world-class service you expect from Microsoft. www.advertising.microsoft.com

New York Times- The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Newspaper National Network- Newspaper National Network LP, a proven leader in DTC ad placement, works consultatively to plan, negotiate, place and track your print and online newspaper schedules.  NNN demonstrates how newspapers – digital and print – provide a dynamic environment for advertisers.  NNN makes newspaper placement across multiple markets easy and efficient.
www.nnnlp.com 

Phressia - Phreesia automates patient check-in and delivers fully interactive content direct-to-patients, designed to interface with physicians' existing and future technology.  Replacing the traditional patient clipboard with a free wireless touch-screen and swipe-card enabled PhreesiaPad significantly improves the patient experience. Phreesia is backed by premier venture capital firms and draws on the expertise of a leading Medical Advisory Board. www.phreesia.com

Platform-A Marketing Solutions-

RealAge- Co-founded in 1996 by Dr. Michael Roizen, RealAge provides unique on-line personal health management tools that educate, empower and motivate healthy behavior to promote “living younger” among its members. The RealAge Test, out patented, flagship product and the first measurement standard for healthcare, provides medically valid metrics that compare biological versus chronological years, based upon each member’s individualized results. This patented health metric, which is backed by 25,000 medical studies and more than 125 different factors, has received widespread consumer, medical and scientific acceptance. RealAge is one of the leading direct-to-consumer marketing companies for consumer healthcare info -mation and personalized healthcare solutions. We deliver relevant, sponsored, DTC messages to targeted segments of our member base. These messages motivate consumers to assess and change their health choices, ask their doctors for specific prescriptions or purchase certain brands of products.
www.realage.com

Vibrant Media -www.vibrantmedia.com

WebMd- WebMD is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. The WebMD Health Network reaches over 35million visitors a month through its leading health sites including WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org

Yahoo! -
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal, ycorpblog.com.

 

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From the

December

issue of

DTC Perspectives Magazine

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more

 


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