Meet the Speakers of the DTC National Conference
April 16 - 18, 2008
JW Marriott, Washington DC

Please scroll down for a bio of the individual speaker. 
We will be adding bios regularly, so please check back often.

Current DTC National Speakers Include:

As President of Manhattan Research, Mark Bard is responsible for the overall strategic guidance of the company including the design of consumer and physician marketing data sets, writing healthcare industry reports, and consulting with Manhattan Research clients regarding the optimization of their marketing investments.
Prior to founding Manhattan Research, Mr. Bard was the Group Director of the Health Practice at Cyber Dialogue, a marketing services firm based in New York. Prior to that, he was a strategy consultant in New York focused on the pharmaceutical and biotechnology sectors. His professional experience also includes time with the managed care and business development division of GSK, a leading global pharmaceutical company.
Mr. Bard is a nationally recognized health industry expert on topics including DTC advertising, online health, information technology trends, pharmaceutical marketing, and disease management. He is also the author of numerous articles and book chapters covering topics such as integrated marketing, health administration, health software, and the Internet's impact on health. He is regularly quoted in leading publications and media outlets such as Pharmaceutical Executive, Wall Street Journal, Washington Post, USA Today, ABC News, NY Times, Health IT, Computerworld, Science, Next Generation Pharmaceuticals and Boston Globe.
Mr. Bard received an M.B.A. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, an M.H.A. from the School of Public Health at UNC-Chapel Hill, and a B.S. in health administration from James Madison University.

Mike Bloxham has worked in media research and consulting for sixteen years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. His clients have included Microsoft, Cablevision, BSkyB, Le Monde, Procter & Gamble, MTVEurope, GlaxoSmithklineand the British Government, where he worked on a number of healthcare-related projects including interactive TV trials for the National Health Service and online initiatives for the Department of Health.
His focus has been the delivery and exploitation of consumer insight gained through attitudinal and behavioural research with an emphasis on interactive media.Mike has extensive research experience working with interactive platforms among end-users in content and proposition development, interactive marketing and advertising, user segmentation, usability and media lifestyle profiling.He has been a featured speaker at marketing, new media and research conferences in the United States, UK and Europe. He also writes regularly for Mediamagazine and has contributed to The Journal of Brand Management, The International Journal of Advertising and Admap. He also contributes a weekly column to Mediapost’sonline TV Board.
Mike became Director, Insight & Research at Ball State University’s Centerfor Media Design –a consumer and content-oriented Digital Media R&D facility –in 2003. He is involved in interactive TV, eye tracking and usability testing, research into Digital Home living and is part of the team that produced the Middletown Media Studies –ongoing and ground-breaking research into media consumption and its measurement.He is also responsible for developing programs at the Centerwhich investigate the emerging role of digital media in healthcare provision and education and has overseen the development of a Digital Home and Healthcare research facility in support of this goal.

Steve Bodhaine is Group President of Yankelovich, directing The Segmentation Company, the firm’s custom research division. Yankelovich has counseled clients on the marketing impact of key social trends in America for the past 35 years.
Steve has conducted substantial primary research in the areas of new product development, branding and positioning, marketing and communications strategy. He has focused primary attention on consulting with clients in the healthcare industry and has conducted qualitative and quantitative research among healthcare professionals, patients, policy makers, payers and the general public. Much of his work has explored the rational and emotional drivers of healthcare decision-making.
Prior to joining Yankelovich, Steve was Senior Vice President of Wirthlin Worldwide where he directed the company’s global pharmaceutical and healthcare consultancy. Steve also launched and directed Wirthlin’s first international operations, establishing offices in London and Brussels.
In addition to his work in marketing research and strategy development, Steve was co-founder, COO and Senior Vice President of Marketing at VistaCare, a leading provider of healthcare services for terminally ill patients. VistaCare is now one of the nation’s largest and most successful hospice companies. He was also president and co-founder of CareBridge, a “hospitalist” company providing care for patients in acute and sub-acute settings.
Steve holds a BA in International Relations from Brigham Young University and an MBA from the University of California, Irvine Graduate School of Management.

Bill Drummy is a frequent and highly-rated speaker at major industry conferences, including the DTC National, where he regularly disagrees with the esteemed Bob Ehrlich. Bill is frequently published in Pharmaceutical Executive, DTC Perspectives and other leading publications.
Prior to founding Heartbeat Digital in 1998, Bill’s career in digital development began in 1990 (before anyone outside the academic community had heard of the Worldwide Web). He designed some of the earliest pharmawebsites ever developed, and has won dozens of industry awards throughout his twenty-year career. Today his company designs and executes digital strategies for GSK, SanofiAventis, Abbott, Lilly, and Amgen.


On the Media Co-Host Bob Garfield is a columnist, critic, essayist, pundit, international lecturer, and inveterate broadcaster. In print, Garfield's "Ad Review" TV-commercial criticism feature in Advertising Age has made him among the more pitifully groveled-before figures in trade-magazine history.
He has been a columnist for USA Today and contributing editor for Civilization and the Washington Post Magazine. He has also written for The New York Times,  Sports Illustrated, and many other publications. A collection of his work, titled Waking Up Screaming from the American Dream, was published by Scribner in 1997. Garfield co-wrote "Tag, You're It," a snappy country song performed by Willie Nelson, and wrote an episode of the short-lived NBC sitcom Sweet Surrender.
In broadcast, before becoming co-host of On The Media, he was a longtime commentator/ correspondent for NPR's All Things Considered. On television, he is the advertising analyst for ABC News. Previously, he has been an analyst or correspondent for CBS News, CNBC, PBS, and the defunct Financial News Network. He also created and produced KnowItAll!, a retro-60s quiz show which four networks rejected, but which is still available, call any time, operators are standing by.

David Hallerman, Senior Analyst, eMarketer: As eMarketer’s expert in online advertising and marketing, David Hallerman covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media.
David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, BusinessWeek, Forbes, USA Today, CNET News, the Los Angeles Times, MediaPost and Advertising Age. He has discussed Internet advertising on several television and radio shows, including Wall Street Week with Fortune (PBS), Power Lunch (CNBC), Morning Call (CNBC) and The Marketplace Report (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV. David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, DM Days, the TWST conference, Motorola Global Summit, the Experian Summit, the Performics Conference and NetFinance.
David had edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc. and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on Internet banking and financial services, and was senior editor at Home-Office Computing, concentrating on small business use of technology.

Scott Hensley, News Editor, Wall Street Journal: Scott Hensley edits and contributes to The Wall Street Journal Health Blog.
The blog (available free at http://blogs.wsj.com/health) offers news and analysis on health and the business of health.
An editor in the Journal's New York bureau, Mr. Hensley joined the Journal in 2000 and covered health care and the pharmaceutical industry for seven years. He also wrote "Follow the Money" an online column that looked at the health-care industry.
His story about Pfizer Inc.'s failed attempt to develop an anti-aging pill was part of a series on soaring drug prices that won a New York Press Club award for business coverage in 2003.
Previously, he wrote for Modern Healthcare, where he was New York bureau chief, and American Banker.
Born in Texas, Mr. Hensley earned a bachelor's degree in naturalsciences from Johns Hopkins University and a master's degree from Columbia University's Graduate School of Journalism.He is a member of the Association of Health Care Journalists.
He lives in Brooklyn with his wife and twin boys.

Bill Hunt has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing. 
Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Neo@Ogilvy. As CEO, Bill is responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for GSI clients including P&G, IBM, Intel, Samsung, Cisco and Disney. In his role of Global Search Strategist for Neo@Ogilvy, Bill is responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs. 
Bill is the co-author of Search Engine Marketing, Inc., the best selling book on search marketing. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Bill has also been named by BtoB Magazine one of the Top 100 Marketers for 2007. 
Bill is a veteran of the U.S. Marine Corps and he earned a B.A. in Asian Studies/Japanese from the University of Maryland, Tokyo Campus, and a B.S. in International Business from California State University, Los Angeles. Bill can be reached through his company Web site (www.globalstrategies.com) or his blog (www.enterprisesem.com).

Marci Kiester, DTC Group Leader II, DDMAC: Marci C. Kiester, Pharm.D. is the Leader, Direct-to-Consumer Review Group II, Division of Drug Marketing, Advertising, and Communications (DDMAC), Center for Drug Evaluation and Research (CDER), Food and Drug Administration (FDA). Dr. Kiesterjoined DDMAC in 2001 as a Senior Regulatory Review Officer and was responsible for the review of products in the Gastrointestinal, Anticoagulant, and Diabetes therapeutic classes. In 2003, Dr. Kiesterbecame the Leader for Professional Review Group IV. In November 2006, she transitioned to her current role as Leader of Direct-to-Consumer Review Group II.
Prior to joining DDMAC, Dr. Kiesterworked with AdvancePCS (currently CareMark) as a Clinical Program Director. She received her Bachelor of Science in Pharmacy and Doctor of Pharmacy degrees from Duquesne University. Dr. Kiesteralso completed a residency in Managed Care Pharmacy with AdvancePCS/University of Maryland.

From 2002 through 2004, Mr. Moloney was a director on the Marketing Innovation team at Pfizer, Inc., the world's largest pharmaceutical company. He wasresponsible for the development of Pfizer's online medical marketing and education research and executed award-winning campaigns that leveraged multimedia, video and interactive case-based learning environments, with emphasis on the cardiovascular opportunity. Sean's contributions were recognized under the SteereQuota Achievers Leadership Award program at Pfizer in 2004.
Sean has been studying, piloting and excuting campaigns that harness the emerging role of video in patient education and optimal media models that maximize the potential for educators and marketers since 2002. Prior to Pfizer, Mr. Moloneywas the Global eMarketing Director for Pharmacia (acquired by Pfizer in 2002), where he helped establish one of the industry's first Global eMarketing teams with a focus on online medical educationand promotion.
In 1999, Mr. Moloneyco-founded HealthCommunities.com, one of the first eHealthcompanies and the creator of specialty healthcare portals, including UrologyChannel, NeurologyChannel, CardiologyChannel, OncologyChannel, WomensHealthChannel, MensHealthChanneland HIVChannel. In addition to over a decade of online healthcare marketing leadership experience at two of the world's largest pharmaceutical companies, Mr. Moloney brings to Dramatic Health his background in film and video production and a passion for capturing the patient-physician experience in new media health video formats.

Nancy Phelan has over 15 years experience in healthcare and started her career in pharmaceuticals as a representative for Schering-Plough in Collegeville, PA.  Nancy held several roles of increasing responsibility including District Sales Manager for Philadelphia and Manhattan before entering marketing.  Nancy held several positions within marketing for Schering-Plough, including Senior Director, Consumer Communications and in that capacity was responsible for Claritin DTC, before working to transition it to OTC and launched Clarinex to consumers.  Nancy and her team also supported several other brands and were responsible for all advertising, media, public relations, direct marketing and database marketing, internet, sports and Hispanic consumer efforts.
Her efforts and those of her team were recognized by several organizations including:
• DTC Perspectives on Excellence; Gold Award DTC Brand of the Year 2002
• DTC Perspectives on Excellence, 2003 Top 25 DTC Marketers
Nancy is currently the Executive Director, Consumer Communications and e-Marketing for Wyeth.  Nancy and her team partner with brand teams, supporting the development and implementation of consumer communications.  In this role, she has worked with many brands including Effexor, Enbrel, Protonix, Lybrel and many in development.  Additionally, Nancy is part of the team that develops and implements consumer marketing training and consumer marketing standards and procedures across all Rx brands. 
Recently, Wyeth was recognized as the DTC Perspectives on Excellence 2007 DTC Company of the Year, under $200 million in reported DTC Spend.Bill Schley is the co-author of Why Johnny Can’t Brand: Rediscovering the lost art of the Big Idea recently published by Penguin Books.
He is President and Chief Creative Officer of david ID, a brand consulting firm in  Connecticut that creates dominant identities for challenger brands at companies ranging from global giants to promising start-ups.
Prior to david ID, he built a series of industry dominant brands, most recently at Financial Fusion, a company he helped found. The company grew from 5 people to 150 before merging with Sybase, renaming itself and dominating its new category with clients around the world.
Bill began his marketing career in packaged goods at Ted Bates Advertising, New York, where he won the industry’s Effie award for sales effective advertising. He has previously written a screenplay for 20th Century Fox, and before Why Johnny Can’t Brand, was co-author of another best selling book published by HarperCollins called the Power-of-10.
Bill is a regular guest on TV and Radio programs and frequent speaker on the subject of branding and communications. He is a graduate of Harvard University, a former deep ocean sailor and an avid skydiver. Peter Sealey is one of the world's great marketers and business strategists. He has developed and led some of the most successful marketing campaigns in history, and continues to anticipate and articulate key changes in advertising and consumer behavior, especially in relation to the impact of new technologies.
Sealey is the founder and CEO of The Sausalito Group, an influential diversified management consulting firm which specializes in business and marketing strategy, brand identity, market research, advertising services, business development, legal services management, expert witness testimony and software development. The firm undertakes assignments ranging as broad as an overall definition of a business model to more targeted assignments on a project basis.
Sealey was the President and COO of Coca-Cola Telecommunications and went on to become the first Global Marketing Director at The Coca-Cola Company, where he was responsible for the "Always Coca-Cola" campaign and the international introduction of Diet Coke into over 50 countries. Sealey was also the President of Marketing and Distribution at Columbia Pictures in the late 80's; his releases included GhostBusters, Stand By Me and Tootsie.
A much sought-after advisor to senior business leaders, Sealey has served as a management consultant for, among others, GM, AOL/Time-Warner, Google, Visa and UPS. His books, Simplicity Marketing: End Brand Complexity, Clutter and Confusion and Not on My Watch: Hollywood vs. the Future, have had a major impact on our understand of marketing, business strategy and consumer behavior. Sealey has served as Adjunct Professor of Marketing at the Haas School of Business at UC Berkeley, where he was also Co-Director of the Center for Marketing and Technology from 1996 until 2006. In 2004, as a Visiting Professor at Stanford's Graduate School of Business, he taught Marketing and Brand Strategy to MBA students. Greg Stuart is currently serving as CEO of a stealth spin out from Alcatel Lucent.  He is also the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for interactive advertising. He led the industry from $6 billion to $17 billion annually. The IAB serves Internet Media giants such as AOL, CNET, Google, Forbes.com, MSN, Disney, Yahoo! & others.
Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture backed advertising technology company in San Francisco. He was also a senior executive at Flycast Network, Cars.com, & Sony Online Ventures and built an Interactive division at Young & Rubicam's Wunderman.
His recent book, What Sticks was identified by Ad Age as “One of 10 books you should have read in 2006”.
Greg serves on the Board of Directors for Rapt, Inc. in San Francisco and until sold to Focus Media, Allyes in China. He is also member of the National Speakers Association and speaks around the world on issues in Advertising and Internet Marketing.  He also serves on the advisory boards of nearly a dozen businesses.
Greg has a BA in Economics from the University of Washington. He lives in Bridgehampton, NY.