DTC - Perspectives


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Exhibitor	About
Accent Health	AccentHealth’s Waiting Room TV Network brings award-winning healthy lifestyle programming, produced by CNN, to 154 million viewers in physician’s waiting rooms across the nation each year. Patients are engaged in full sight, sound and motion health programming tailored to four distinct networks, allowing appropriate targeting for your brand’s health message. www.accenthealth.com.
AdRx Media	AdRx Media is a premium online advertising network comprised of content-rich health and wellness publishers specializing in the unique needs of pharmaceutical, OTC and healthcare marketers. With access to over 50 health sites, AdRx Media offers advertisers the ability to reach their target audience in one single, transparent buy. AdRx Media is a product of the ValueClick Media division of ValueClick, Inc.
Alliance Health Networks	Alliance Health Networks is building a universe of social networking sites that unite individuals, caregivers, and healthcare professionals and providers living and working with specific diseases and medical conditions. These communities enable individuals living with specific conditions and diseases to share ideas, information and insights, help one another liver healthier lives.
Ateb	Ateb is the U.S. market leader in quality interactive media communication solutions for pharmacies and health-care facilities. Ateb's patient messaging solutions are a dynamic media vehicle that delivers impact and immediacy. Delivery is targeted & intelligent with" real time" relevant messages of value to the sponsor and to the patient.
American Health Census/DirectInnovations, Inc.	American Health Census is a leading online health resource site for consumers which allows individuals to customize the information they receive. Our subscribers are looking forinformation as well as savingsand promotions on the latest health products available. AHC has a comprehensive sign-up page that capturesa wealth of 100% self-reported, HIPAA compliant, consumer healthcare information, from the medical ailments they suffer from to the Rx & OTC medications they take. The American Health Census Consumer Healthcare Database is exclusively managed by DirectInnovations, Inc. a leading direct marketing services firm specializing in DTC & DTP healthcare marketing & communication initiatives.
Catalina Health Resource	Catalina Health Resource, the world's largest personalized health media network™, is a leading provider of healthcare marketing, communication and education services. Catalina is used by pharmaceutical companies and healthcare product manufacturers to communicate directly with patients and consumers through a network of leading pharmacy retailers and food-drug chains. This unique network gives companies the ability to reach over 132 million patients throughout the United States.
Cegedim Dendrite	Cegedim Dendrite Marketing Solutions helps forge stronger relationships between brands and customers with smarter Copay Cards, Medical Communications, Relationship Marketing and Targeted Analytics. In addition to Marketing Solutions, Cegedim Dendrite provides Customer Relationship Management (CRM), Regulatory Compliance and Data Optimization solutions. To learn more, please visit our website at www.cegedimdendrite.com.
Communispace	The world’s most admired brands turn to Communispace Corporation, the leader in generating game-changing insights via private online customer communities. Founded in 1999, the company has created more than 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline, and Hilton Hotels Corporation. Headquartered in Watertown, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as San Remo, Italy and Sydney, Australia. For more information, please visit: www.communispace.com.
Diabetes Health Network	The Diabetes Health Network (DHN) helps healthcare professionals and marketers work together to turn patient waiting-time into an educational experience through condition-specifi waiting-room TV. The DHN offeres marketers an opportunity to inform and inspire diabetics moments before they make crictical decisions with their doctor. The network currently impacts over 700,000 viewers each month through 600 screens nationwide and includes the practices of more than a quarter of all diabetes specialists in the country.
Epsilon	Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
Everyday Health	Everyday Health is a leading provider of online consumer health solutions. The company provides its consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum - from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management
HealthGrades	HealthGrades is the leading independent healthcare ratings organization. Millions of patients and hundreds of hospitals rely on HealthGrades’ quality ratings, advisory services and decision-support resources. The HealthGrades’ Web sites, including HealthGrades.com, WrongDiagnosis.com and CureResearch.com, are among the most visited health properties and are marketers’ go-to source for reaching active patients at the point of a healthcare decision
HealthiNation	HealthiNation is the premier health video company that educates and inspires people to make healthier choices. Our targeted programs, developed by a team of leading physicians and media experts, cover disease and condition education as well as lifestyle tips, diet and personal stories. Through our premium partner network and syndicated distribution capabilities, we are able to connect with over 40 million unique health users online and 25 million cable TV homes. For more information, please visit www.healthination.com.
Healthmonitor Network	Health Monitor Network facilitates dialogue between patients and their doctors. As the largest requested point-of-care network in doctor offices, Health Monitor Network is a leading consumer health/patient-education media company. We reach more than 40 million patients/caregivers every two months, through more than 120,000 physician offices, 300,000 physicians and specialists and over 1 million condition sufferers at home.
LDM Group	LDM Group provides targeted messages delivered in real time in two distinct settings; the pharmacy (point-of- dispensing) , with CarePoints^® , and at the physician’s office (point-of- prescribing) , with ScriptGuide ^®. C arePoints and ScriptGuide messaging provides necessary tools for improving compliance and driving overall business success for our partners in the pharmaceutical and healthcare industries.
Lifescript	Lifescript is dedicated to Healthy Living For Women. We’re a top-10 health site that speaks to women in a voice they can trust. We inspire her to make smart choices. We give her expert information. And we connect her with like-minded women to talk about health 24/7. Come join the conversation.
MARS	Before making marketing or advertising decisions, make sure you've done your research. MARS can help you make a better diagnosis for your brand. The MARS OTC/DTC study provides a wealth of unique healthcare information to guide you in creating breakthrough strategies and programs to reach your best customers in the right places. With MARS you'll FEEL BETTER ABOUT YOUR RESEARCH.
McKesson Patient Relationship www.McKesson.com	McKeson Patient Relationship Solutions is dedicated to improving health outcomes by increasing patient awareness of pharmaceutical therapy options and adherence to prescribed drug regimens. Our innovative solutions help pharmaceutical manufacturers build appropriate relationships with their patients to improve the quality of patient care. McKesson Patient Relationship Solutions offers the most comprehensive services ranging from fully integrated patient loyalty cards, Medication Therapy Management, call center, automated outbound communications and pharmacy outreach, thereby offering our customers customized solutions to their brand specific adherence challenges. www.mckesson.com
MediZine	MediZine - a Leader in Consumer Health Education and pioneer in both Point-of-Care and Permission Marketing, connects pharmaceutical brands with millions of solution-seeking consumers when and where they make health decisions—in homes, in pharmacies, in doctors' offices and online. Result-oriented programs include national and waiting room health publications, database, digital and custom marketing opportunities. Medizine reaches a mass and targeted audience of over 125 million health-concerned consumers through 27,000 pharmacy counters, a network of high-prescribing doctors' offices, millions of print and digital subscribers and over 3 million online monthly visitors on the Remedy Health Network. For more information about integrated health marketing programs, please contact Michael Cunnion, President, at 212-994-9349 or visit our website at www.medizine.com.
Merkle www.merkleinc.com	Merkle is one of the nation's largest and fastest growing customer relationship marketing agencies. For over 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing(tm) programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, visit www.merkleinc.com.
Mesmerize Marketing	MesmerizeMarketing is dedicated to bringing clients directly into the waiting rooms of medical offices and hospitals via our digital billboard network and niche medical advertising. Our media offers what others cannot: a captive audience eager to be distracted with information about the latest brands and products, while they wait an average of 45 minutes.
OrganizedWisdom.com	OrganizedWisdom provides unique data and technology solutions to health marketers to dramatically improve their consumer and professional marketing programs. The company's patent-pending technology platform, OrganizedWisdom RealTime™, enables marketers to analyze and optimize programs based on realtime organic health search analytics. The company also operates OrganizedWisdom.com, a physician-guided search service that helps people find the most trusted online health resources by aggregating and organizing links shared by an exclusive selection of doctors and health professionals. The site makes it easy for both patients and physicians to find what they are looking for and for health marketers to engage and connect with their target audience.
Pharmacy Health Network (Cardinal Health)	The Pharmacy Health Network™ is an in-store digital signage network that provides pharmaceutical, over-the-counter, consumer health and other product manufacturers the ability to run video advertisements and educational content on flat-panel LCD screens placed in retail pharmacies throughout the United States. The ads reach consumers while they wait for prescriptions to be filled at their neighborhood pharmacy. Cardinal Health is making the Pharmacy Health Network available to the thousands of pharmacies it serves throughout the United States; and the network is now operating in nearly 400 locations.
Phreesia	Phreesia automates patient intake, allowing medical practices to conveniently collect patient information and payments. Phreesia delivers fully interactive content direct-to-patients and is designed to interface with clinicians’ existing and future technology. Phreesia is committed to enhancing the patient experience and enabling clinicians to stay at the forefront of patient care. www.phreesia.com
Pierce Promotions	Pierce is a top-ranked, full-service marketing agency specializing in retail, experiential, and promotional solutions. Founded and headquartered in Portland, Maine with regional offices in New York, Washington, DC, Chicago and Bentonville, Pierce is fully-owned by Omnicom Group, Inc., and creators of strategic brand experiences since 1990. For more information, visit www.piercepromotions.com.
Pratice Fusion	Practice Fusion provides a free web-based Electronic Health Record (EHR) to physicians. Our ad supported product is the fastest growing EHR Community in the country with 28,000 users.
Prevention	The expert in healthy living, Prevention delivers the kind of authoritative information, breaking news and energizing lifestyle advice that women can use today for a happier, healthier, stronger life tomorrow and beyond. Industry acclaim, large and unwavering consumer demand and highly actionable, relevant content have changed the way these women see life: always fresh, always optimistic and always better with a dose of Prevention.
P.S.K.W + Associates	p.s.k.w. & associates is the market leader and innovation driver in loyalty-relationshop marketing program development, planning, execution, and evaluation. pskw is your strategic partner in building trial, adherence and compliance via efficient physician and patient communication programs, patient segmentation capabilities, and the LoyaltyRx co-pay cards and alternative sampling programs.
Real Age	RealAge has developed strong relationships with tens of millions of consumers seeking solutions to their particular health needs. We provide pharmaceutical companies a unique opportunity to introduce their brand’s attributes in an elegant and effective environment. RealAge has executed 538 DTC campaigns for 107 different brands while providing a unique marketing approach that combines education, motivation, and research insights.
The Hibbert Group	The Hibbert Group is a comprehensive marketing services firm employing advanced technological solutions to meet the needs of our clients. Our services include Literature Fulfillment, Campaign Management and Interactive Services with a focus on Direct-To-Consumer, Direct-To-Physician and Patient Assistance Programs. For more information, contact Mario DeVincenzi, at 1-888-HIBBERT.
TMS Health	TMS Health is dedicated to reaching, educating, and influencing physicians, pharmacists, and consumers on behalf of healthcare clients. Founded and led by pharmaceutical executives, we are focused on delivering best-in-class custom communication programs and technology driven CRM solutions. Whether generating retail pharmacy distribution, influencing physician prescribing behavior, driving patient compliance/persistency, or expertly handling media-driven DTC inquiries, TMS Health has the experience and expertise to support a pharmaceutical brand's needs from launch to expiry. www.tmshealth.com
Quality Health.com	QualityHealth.com is a top 10 ranked health site reaching over 6M unique visitors per month. The QualityHealth.com site provides consumers with thought provoking articles, interactive health management tools, patient education resources, and valuable healthcare offers. Our site meets the specific informational needs and interests of consumers through proprietary algorithms that personalize health content based on the consumer’s unique Healthographics™ profile. For advertisers our ability to offer re-contact studies and claims matching provide clear insight into the performance of their advertising spend. For more information contact Peter Burch SVP of Sales and Marketing at 732-491-8043 .
USA Weekend	USA WEEKEND Magazine delivers proven RapidROISM for advertisers. Its reach, immediacy and weekly health editorial helps pharmaceutical marketers launch new products, drive sales, generate leads and reinforce compliance. Every issue of USA WEEKEND connects with 48 million+ readers in 22.6 million homes where they prefer to make purchase and healthcare decisions. Contact Rob Harrison, Senior Vice President/Advertising, USA WEEKEND Magazine at 212.715.2159 for further information.