DTC Perspectives, Inc. proudly thanks our 2008 DTC National Exhibitors
For further information on how to become an exhibitor at the 2008 DTC Fall Conference
or DTC National 2009 - contact Lauren Griffith, Sales & Advertising Manager
(973) 377-2106 or Lauren@dtcperspectives.com
|
Company |
Contact Person |
Booth # |
| Catalina Health Resource | Joe Meadows | 8, 9, & 18 |
|
(CHR) Catalina Health Resource is the healthcare division of Catalina Marketing Corporation. The company's signature product, PATIENTLink™, is a printed health media communication that is distributed to almost 100 million patients more than 1 billion times each year throughout the United States, as these individuals fill their prescriptions in retail pharmacies. Catalina Health Resource partners with leading pharmaceutical manufacturers, retail pharmacy chains and government agencies to deliver communications that promote prescription compliance, educate patients about their medical conditions and encourage patients to discuss therapy options with their healthcare professionals. The company's products are fully compliant with the important privacy protection requirements found in the Health Insurance Portability and Accountability Act of 1996 (HIPAA).For more information please contact us at 1-800-955-9655 or visit our website at www.catalinahealthresource.com | ||
|---|---|---|
|
AccentHealth |
Debra Harris |
Booth # 5 & 6 |
|
AccentHealth is America's #1 Integrated Health Media Company offering advertisers multiple consumer touch points in the place where health matters most – the doctor's office. AccentHealth's waiting room TV network produced by CNN and hosted by Dr. Sanjay Gupta and Robin Meade, reaches 11.7 million viewers each month across the nation. Our Health Panels further engage our viewers with health information displayed on the wall, and provide advertisers additional exposure in targeted physician practices. We partner with world-class research companies, Nielsen and Verispan, to demonstrate communication effectiveness for our sponsors and to guarantee an efficient media spend. | ||
|
Adheris |
Shane Scott |
Booth #16 |
|
Adheris, the leading provider of patient adherence programs, provides direct to patient programs through their 22,000 plus pharmacy network. Adheris programs can be implemented in various forms, including letters, e-mail messages, newsletters, brochures, and phone calls. Adheris' interventions are timed to coincide with actual patient refill behavior to provide the most effective and timely reinforcement . | ||
|
Ateb, Inc. |
Bob Menar |
Booth # 23 |
|
Ateb is the U.S. market leader in quality interactive communications solutions in pharmacy and health-care facilities. Ateb's Patient Messaging medium delivers dynamic, real-time targeted messages to patients interacting with their pharmacy. This innovative media tactic enables real-time, relevant, and intelligent messages directed to patients that provides accountable, high impact outcomes for the sponsor. | ||
|
Care Media Holding Group |
Sharon |
Booth # 47 |
|
Care Media Holdings Corporation, through its brands PetCARE TV and KidCARE TV, delivers advertiser-supported educational programming to millions of consumers in pediatrician and veterinarian offices throughout North America PetCARE TV and KidCARE TV broadcast short informative video segments interspersed with relevant advertising at point of- care, educating viewers and reducing perceived wait-time | ||
|
Cegedim Dendrite |
Corinne Snider |
Booth # 40 |
|
Cegedim Dendrite helps strengthen customer relationships, enhance sales effectiveness, improve marketing performance, and mitigate regulatory compliance risks for the global pharmaceutical industry. The company, which does business in 80 countries, offers an unparalleled range of integrated products and services | ||
|
Cure Media Group |
Kristin Richardson |
Booth # 51 |
|
Publishers of CURE and Heal magazine, CURE Media Group is the source for cancer patient education. CMG help s those on the cancer journey understand their diagnosis, treatment and difficult decisions, while providing tools to cope during and after cancer -- helping them live the life they aspire to. www.curemediagroup.com www.healthtoday.com | ||
|
DestinationRx |
Bob Ohr |
Booth # 40 |
|
Our clients build Consumer Trust, Loyalty & Value while Changing Consumer Behavior through our Medicine Cabinet Platforms and Marketing Services. Join us in pushing beyond DTC to relevant, actionable information and deeper consumer relationships. Visit us at Booth #48 to find out more. | ||
|
Disaboom |
fffHoward Lieber |
Booth # 46 |
|
Disaboom is an interactive online community combining lifestyle and medical information, discussion boards, career center, and social networking opportunities for those with disabilities and their family, friends, caregivers and health providers. Disaboom's mission: provide a comprehensive, evolving source of information, inspiration, insight, and personal engagement for the disability community. | ||
|
GreatHealth Magazine |
Bob Preston |
Booth # 19 |
|
Great Health magazine, premiering summer 2007, targets the most desirable customers of the leading drug store chain CVS. Distributed to the homes of the top CVS ExtraCare card members, Great Health is the only media vehicle to reach this coveted customer base via a fully integrated platform including monthly magazine, Web site and quarterly e-newsletter. | ||
|
Guideposts Magazine |
Amy Molinero |
Booth #14 |
|
Guideposts is among the nation's top 15 circulated monthlies and ranked America 's #1 Favorite Magazine, 12 times in a row. It attracts an audience of nearly 8 million readers who gain enrichment and inspiration from first-person accounts of the deep fulfillment that comes from triumphing over life's challenges. | ||
|
Health.com |
Dave Watt | Booth # 15 |
|
The all new Health.com will be the first website to balance the human | ||
|
HealthiNation |
John Piccone |
Booth # 13 |
|
HealthiNation is a media company that uses on-demand video to educate consumers on health topics. Our originally pridcuced library of health programs are delivered over cable video-on-demand and high-speed internet. Using our integrated approach, we provide targeted opportunities for health advertisers to deliver their message to highly engaged consumers across media platforms. | ||
|
Healthmonitor |
Alex Dong |
Booth # 4 |
|
Healthmonitor is one of the nation's leading consumer health / patient education publishing companies reaching 40 million patients through 65,000 offices, 200,000 physicians and tens of thousands of NP's, PA's and Diabetes Educators. The company also publishes 10 general health and condition specific publications, Medical Updates for physicians, custom patient-education materials and has lead generation, CRM and Compliance & Persistency programs. For more information please contact us at 212-997-9800 or visit our website at www.healthmonitor.com | ||
|
Healthy Advice Network |
Debbie Schnell |
Booth # 1 & 2 |
|
Healthy Advice Networks is the leading provider of award-winning in-office health education programs, impacting over 45,000 primary care and specialty physicians as well as more than 300 million patient and caregiver visits annually. As the largest digital screens network in physicians' waiting rooms and the only provider in the coveted exam room, Healthy Advice programs consistently deliver NRx lift of 8-12%, as measured by third-party consultants. For more information, visit the web site at www.healthadvicenetworks.com | ||
|
IAG Research |
Fariba Zamaniyan |
Booth # 50 |
|
IAG Research collects metrics about every ad, product placement, and program sponsorship occurring across all broadcast and major cable networks during primetime. The company conducts over 100,000 surveys daily about the television programs panelists watched the night before, giving marketers the ability to optimize the in-flight performance of their campaigns. | ||
|
I-Com |
Deborah Spencer |
Booth # 3 |
|
ICOM is a full-service provider of targeted list, data communication solutions and analytic services for the consumer packaged goods (CPG), over-the-counter (OTC), pharmaceutical, market research and auto industries in North America, as well as the direct response sector in Canada. Recognized as a leader in targeted marketing solutions designed to enhance integrated marketing initiatives and drive return on investment, ICOM manages the largest permission-based direct response survey database in North America, providing clients with superior customer insight and marketing results | ||
|
Incentatech |
Alan Pentaleri |
Booth # 34 |
|
IncentaTech / PSKW provide the pharmaceutical industry with innovative incentive-based marketing programs powered by today's most progressive technology. Our acquisition and retention programs help ensure successful therapy outcomes and promote patient loyalty. The Patent-Pending LoyaltyRx Card is the only Coordination of Benefits (Adjudicated) program offing real time payments to pharmacies. | ||
|
Infomedics |
Amy Weickert |
Booth # 17 |
|
InfoMedics is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. InfoMedics' programs increase average brand prescribing by 40% and deliver an average ROI of 4:1. | ||
|
LDM Group |
Bill Schimdt |
Booth # 21 |
|
LDM Group specializes in highly targeted, direct-to-patient messaging in two distinct settings. CarePoints®, our in-pharmacy platform begins educating and empowering patients as soon as they pick up their prescription. ScriptGuide® is used to message patients in the physician's office, triggering when a prescription is written electronically. Printed in real-time, ScriptGuide is designed to reduce prescription non-compliance impacting patients who never fill their prescription. Both programs deliver your brand message at critical moments in the healthcare continuum. | ||
|
Lippincott Williams & Wilkins |
Dana Butler |
Booth # 30 |
|
NEUROLOGY NOW is the first and only publication of its kind to reach neurological patients. Contents include easy-to-read, articles pertaining to Alzheimer's disease, epilepsy, migraine, multiple sclerosis, neuropathic pain, Parkinson's disease, stroke, as well as other neurological disorders. Topics feature wellness and prevention, medication and therapies, as well as inspirational patient stories. Nurses as Super Consumers is a unique print advertising program delivering an audience of 1.5 million professional women. LWW has combined the circulation of four of their largest nursing publications to create this hybrid audience: American Journal of Nursing, Nursing 2006, Nursing Management and Nurse Practitioner. | ||
|
Manhattan Research |
Joe Farris |
Booth # 33 |
|
Manhattan Research is a healthcare market research and advisory services firm, bringing clarity to the market forces, trends, and impacts of physician and consumer use of information technology, including next generation digital media such as social networking, blogs, podcasts, and Web 2.0. Through analysis of our trended, proprietary data sets we provide global pharmaceutical companies with the insight necessary to strategically plan and market existing and future therapies in the US and Europe. Our expertise assists leading agencies, technology application vendors, biotech, medical device, diagnostic, digital media companies, and other life sciences organizations in formulating their healthcare strategies through data. | ||
|
MARS |
Michele Deutschman |
Booth # 20 |
|
The MARS OTC/DTC study is one of the most innovative and successful marketing/media studies ever launched. Since 2001, MARS is the only healthcare study that ties consumer attitudes, ailments and brand data to media usage; guiding pharmaceutical marketers, media planners/buyers, media sellers, advertising creative directors and direct marketers. The MARS study is invaluable in helping various healthcare teams create breakthrough strategies and programs, reaching the best customers in the right places. www.marsotcdtc.com | ||
|
McKesson Patient Relationship Solutions |
Kelly Renfro |
Booth # 24 |
|
McKesson Patient Relationship Solutions is dedicated to improving health outcomes by increasing patient awareness of pharmaceutical therapy options and adherence to prescribed drug regimens. Our innovative solutions help pharmaceutical manufacturers build appropriate relationships with their patients to improve the quality of patient care. McKesson Patient Relationship Solutions offers the most comprehensive services ranging from fully integrated patient loyalty cards, Medication Therapy Management, call center, automated outbound communications and pharmacy outreach, thereby offering our customers customized solutions to their brand specific adherence challenges. www.mckesson.com | ||
|
Media Encounters |
Larry Grossman |
Booth # 25 |
|
Media Encounters provides direct-to-patient, consumers and caregivers/loved ones point-of-care media, educational content and interactive disease management programs by representing: • The Diabetes Health Network, a service of www.ContextMediaLLC.com, consists of video screens in hundreds of endocrinologist offices and diabetes treatment centers offering patients and caregivers • www.Medstar.com’s Television's library of 2,500+ health and medical news features • www.Myca.com’s custom, condition specific mobile compliance and persistency programs are available for private labeling and sponsorships. • www.PreOp.com 's digital patient education library | ||
|
MediZine |
Alison Jaret |
Booth # 26 & 27 |
|
MediZine - a Leader in Consumer Health Educational Marketing and pioneer in both Point-of-Care and Permission Marketing, connects pharmaceutical brands with millions of solution-seeking consumers when and where they make health decisions—in homes, in pharmacies and in doctors' offices. Result-oriented programs include four national health publications, as well as online, database and custom marketing opportunities reaching an audience of over 125 million consumers through 32,500 pharmacy counters, 200,000 unique doctors' offices and millions of subscribers. For more information about a cross platform program please contact Suzanne Polizzi, EVP, Sales & Marketing at 212-695-5582 or visit our website at www.medizine.com | ||
|
MedTrackAlert |
Josh Konetzni |
Booth # 38 |
|
MedTrackAlert provides consumers with news and information about chronic conditions, treatments, and medications. Over 1 million members are subscribed to one or more of our 21 e-mail newsletters. Readers visit us at www.medtrackalert.com seeking the latest in treatment news and research about conditions that have been doctor diagnosed. Healthcare advertisers can communicate with our passionate, health-conscious members via general website and newsletter condition targeting as well as through more finely targeted audience segmentation, such as specific conditions, treatments and more. | ||
|
Meredith |
Jack Bamberger |
Booth # 42 |
|
Meredith is the leading marketing and media company serving women. We connect with our audience of 75 million at all lifestages -- from young adult to empty nester. She engages with our magazines, books, Web sites and broadcast stations for information and inspiration to fuel her passions: her home, her family and her personal development. | ||
|
Micromass Communications |
Kari Price |
Booth # 29 |
|
MicroMass Communications, Inc. fuses behavioral science, sophisticatedtailoring and creative savvy to deliver innovative relationship marketing solutions to the pharmaceutical industry. Through every phase of relationship marketing, MicroMass programs profoundly impact and influence consumers by leveraging behavioral-based messaging and integrated one-to-one marketing communications. A pioneer in patient-centric, behavioral-based communications, MicroMass has more than 10 years healthcare relationship marketing experience in a multitude of therapeutic categories. | ||
|
OptimizeRx.com |
Terry Hamilton |
Booth # 28 |
|
OPTIMIZERx.com helps patients better afford and adhere to their prescribed therapie, as well as better understand their healthcare options. More than just providing education about a specific disease or condition, OPTIMIZERx introduces patients to savings offers, free trials, support programs and other resources that can truly help them manage and maximize their treatment outcomes. | ||
|
Patient Education Center |
clay Romweber |
Booth # 32 |
|
Pri-Med Patient Education Center (PEC) is a multimedia patient education service delivered in partnership with Harvard Medical School. PEC currently serves close to 5000 large group practices reaching nearly 20,000 primary care physicians with over 100,000,000 patient visits nationwide. Along with the most trusted and respected content delivered from Harvard, PEC provides physicians and consumers with a free monthly educational service via a wallboard fixture located in waiting rooms, disease state brochures and a resourceful healthcare information website www.patientedu.com. | ||
|
Phreesia |
Nanette Oddo |
Booth # 31 |
|
Phreesia automates patient check-in and delivers fully interactive content direct-to-patients, designed to interface with physicians' existing and future technology. Replacing the traditional patient clipboard with a free wireless touch-screen and swipe-card enabled PhreesiaPad significantly improves the patient experience. Phreesia is backed by premier venture capital firms and draws on the expertise of a leading Medical Advisory Board. www.phreesia.com | ||
|
Pierce Promotions |
Bob Martin |
Booth # 7 |
|
Pierce is a top-ranked, full-service marketing agency specializing in experiential, local, retail and specialty marketing – the pillars of its award winning brand activations. Pierce brings stunning reality to experience unlimited® - the philosophy that every brand has an experience within it and every consumer has an experience to share. | ||
|
Prevention Magazine |
Bob Ziltz |
Booth # 12 |
|
Prevention is at the center of a smart generational conversation among millions of informed, active women who are committed to health as a lifestyle. Prevention educates, navigates and motivates, reminding readers that small changes mean big, life- changing results. Prevention is the authoritative voice that inspires her to live life fully. | ||
|
Prospectiv |
Bob Edwards |
Booth # 41 |
|
Prospectiv ( http://www.prospectiv.com ) provides industry-leading DTC online customer acquisition solutions to leading pharmaceutical brands such as GlaxoSmithKline, Wyeth and Pfizer. Prospectiv owns and operates the online properties Healthier.comand Eversave.com, a customer acquisition platform used by publishers across the web. The company's solutions enable the world's best brands to find and build profitable relationships with the right customers | ||
|
QualityHealth.com |
Peter Burch |
Booth # 49 |
|
QualityHealth is a top-10 consumer health portal, QualityHealth.com provides users with thought-provoking articles, interactive health-management tools, patient-education resources, and valuable manufacturers' offers. The site enables brands in the pharmaceutical, medical-device, and consumer packaged goods industries to connect with consumers who have a demonstrated interest in a specific health condition—and a vested interest in finding the right treatment. | ||
|
Real Age, Inc. |
Rich Benci |
Booth # 11 |
|
RealAge, Inc., a wholly owned subsidiary of Hearst Magazines, motivates consumers to pursue their health and wellness goals to achieve a younger RealAge. www.RealAge.com is also the online home for the best-selling YOU books authored by Drs. Roizen and Oz. Over 20 million people have taken the patented RealAge Test. | ||
|
Relay Health |
Marc Cohen |
Booth # 43 |
|
RelayHealth operates as a neutral partner in an open network to by offering connectivity, integrated solutions, and state-of-the- art claims processing network offering instant access to payers with efficient and reliable real-time processing to participants across the spectrum of healthcare delivery. We help pharmaceutical manufacturers stop erosion of retail market share, enhance competitiveness, and promote medication compliance with our patent-pending Patient AssistanceRx™, eVoucherRx™, and NotifyRx™ programs. RelayHealth provides Care Fully Connected ™ . | ||
|
RxEdge |
Kathleen Bonetti | Booth # 44 & 45 |
|
Rx EDGE® delivers pharmaceutical marketing solutions in a nationwide network of more than 30,000 retail pharmacies. Marketers use Rx EDGE at every stage of a product's lifecycle to achieve a multitude of objectives including patient acquisition, compliance, persistency, and education. Products include: Shelf and Pharmacy counter information dispensers, ScriptPoint™ point-of-sale messaging, RPh Direct™ and Pharmacy Choice™ pharmacist communication services and LoyaltyRx™ patient incentive programs. Rx EDGE is your best Rx for a strong ROI®. | ||
|
SMI |
Jim Hanlon |
Booth # 37 |
|
• SMI is the fastest growing Point-of-Care Marketing and Communications company. Our goal is simple: to create and maintain relationships between advertisers, physicians, patients, and consumers. • SMI successfully balances the needs of our clients, participating physicians, and their patients to benefit all stakeholders. All sponsored educational campaigns are provided to our physicians free of charge which helps to ensure that products and brands are the focal point in the selected healthcare facilities. • SMI has a seven member physician advisory board that oversees our Point of-Care marketing campaigns. | ||
|
The Hibbert Group |
Mario De Vicenzi |
Booth # 39 |
|
The Hibbert Group is a comprehensive marketing services firm employing advanced technological solutions to meet the needs of our clients. Our services include Literature Fulfillment, Sample Distribution, and Campaign Management with a focus on Direct-To-Consumer, Direct-To-Physician and Patient Assistance Programs. For more information, contact Mario DeVincenzi, at 1-888-HIBBERT | ||
|
Thomson Healthcare |
Tara Sweitzer |
Booth # 22 |
|
PDR, a Thomson Healthcare business, provides information solutions that improve healthcare quality. Our integrated decision support solutions enable healthcare professional's access to print, web-based and handheld applications to improve clinical outcomes. Thomson Healthcare combines patient information and evidence-based care recommendations, empowering healthcare professionals to improve care quality, patient satisfaction, market growth and profitability. | ||
|
TNS Healthcare |
Wes Michael |
Booth # 36 |
|
TNS is one of the world's leading market information groups. With operating companies in 70 countries, we collect, analyze and interpret information, as well as deliver innovative thinking and excellent service, to help local and multi-national clients better understand their customers. TNS provides research, advice and insight on market segmentation and positioning, brand and advertising research, new product development, and stakeholder management. | ||
|
Transcontinental Direct |
Michelle Peel |
Booth # 35 |
|
Whether it's DTC or DTP, Transcontinental Direct's expertise in integrated fulfillment programs and database marketing can help you effectively communicate your message and reach your marketing objectives. From digital color print on demand to rebate checks, coupon and starter kit programs, we offer end-to-end solutions. | ||
|
USA Weekend |
Rob Harrison |
Booth # 10 |
|
USA WEEKEND Magazine is a proven RapidROI sm vehicle that delivers mass reach and fast, measurable results to advertisers. It is read by more than 49 million people in more than 600+ newspapers. Through weekly health-focused editorial, it provides a relevant environment for pharmaceutical advertisers. In fact, USA WEEKEND is the leader among all national newspaper magazines in both pharmaceutical and total ad pages | ||
DTC and You
Register for the National Conference
The DTC National Conference will be held in
Washington DC on April 16 - 18, 2008. Don't
miss the forum for DTC Thought Leaders.
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
| ABOUT SSL CERTIFICATES |
