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Track 1: DTC 2.0: 5 Trends to Capitalize On Now
Want to understand the latest digital trends in a pharma context? Not sure how YouTube & DTC really go together? Like your weather widget but unsure it really translates to your brand? This workshop is designed to cover the following trends and provide realistic & proven ways to convert them successfully to DTC.

Led by: Raquel Krouse, Vice President, Director of Healthcare, Interpublic Emerging Media Lab 
The Emerging Media Lab provides all Interpublic companies and their clients with a physical and virtual space in which to experience the trends and technologies that are shaping the consumer media experience, today and into the future.  Raquel works with Interpublic agencies and healthcare clients to ensure they are at the forefront of technology adoption trends among healthcare professionals and consumers.  She explores the best use of digital solutions in pharmaceutical sales and marketing; prioritizes emerging media healthcare channels, tools and activities; and helps to manage emerging media programs

Topics to be addressed include:

• New Landscape - Broadband Connectivity • New Landscape - Social Media
• New Landscape - Video Evolution • New Landscape - Mobility
• New Landscape - Search

Track 2: How to Improve Your Media Plan Efficiency And Stretch Your Dollar By 10% Tomorrow
In an atmosphere of tightening budgets, shrinking teams & expanding goals, it is imperative that a successful marketer wring every dollar out of the media plan. This workshop is designed to give you improvements that can be exercised immediately as well as demonstrate where you can cut back safely.

Expert Participants Include:
• Tricia Cekoric, Sr VP Communications Planning, RJPalmer • David Dobbins, Strategic Sourcing, Associate Director, Boehringer Ingelheim • Peter Knobloch, CEO RJPalmer
• Jim Vail, President, RJPalmer

Topics to be addressed include:

• Innovative use of traditional media • Advanced Targeting – Beyond the Numbers
• Creating the Plan – Minimizing waste! • Buying and Negotiation – Knowledge, Timing and Metrics • Internet – The most measurable medium

Track 3: Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention And Compliance
The slower pipeline and increased competition within categories have caused experts to call even more loudly for better efforts towards retention and compliance. Find out how to take advantage of untouched potential revenue.

Expert Participants Include:
• Chris Duncan, Associate Director, Symlin Marketing, Amylin & Susan Eno Collins, VP Health Educatation, HealthEd • Brian Kaiser, VP, Strategy, Targetbase • Tom McDonnell, Product Director, Vyvanse Marketing, Shire & Paul LeVine, VP, Analytic Services, InfoMedics • Grant Corbett, Principal, Behavior Change Solutions, Inc. • Joe Shields, Product Director, ENBREL Consumer, Wyeth BioPharma & Joe Meadows, VP, Marketing & Creative Services, Catalina Health Resource • Dr. Steven Lamm

Topics to be addressed include:

• Research on Effective Industry Patient Adherence Programs • Advanced Patient Ed in the Age of Hypervigilance • The Credible Patient-Centric Approach & Physicians • Patient Journey to Brand Loyalty • The Physician Perspective with Dr. Steven Lamm • Moving the Masses by Marketing to “Me” • Real World Strategies to Make Direct-To-Patient Work Harder for Your Brand