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Medical Device Marketing – Unique Challenges and Potential
Pre-Conference Workshop – Open to Gold Pass Attendees Only
For the first time, the DTC National Conference is offering DTC marketers in the Medical Device field an opportunity to benefit from DTC National content geared specifically toward the unique challenges of advertising medical devices, surgical procedures and implantations to patients and caregivers. We invite you to attend this special session to discuss the latest issues and solutions.
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DTC National Pre-Conference Agenda - Wednesday, April 7, 2010 |
8:30 am -
8:45 am |
Opening Remarks |
8:45 am -
9:15 am |
Mary Huffman, Founding Partner & EVP, Ionic Media |
9:15 am -
9:45 am |
Ben Hewett, SVP & Creative Director, Zoomedia |
9:45 am -
10:15 am |
Clay Daniells, EVP, Creative Director, LehmanMillet |
10:15 am -
10:30 am |
Networking Break |
10:30 am -
11:15 am |
Julie Crawford, Group Product Director, REALIZE Band,
Ethicon Endo-Surgery |
11:15 am -
12:00 pm |
David Mazzotta, Global Consumer Marketing and Business
Strategy, Medtronic Diabetes |
12:00 pm -
12:30 pm |
Brian Johnson, Publisher, MassDevice Journal |
More details to be announced shortly!
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