“The changes we’ll see in DTC over the next few years will be unexpected and disruptive. I look forward each year to attending the DTC National Conference as one way to ensure that I am thinking broadly about evolving trends in the pharmaceutical industry, media, technology and consumer behavior. No single company, brand team or individual has all of the answers.”
—Joe Shields, Product Director, ENBREL, Wyeth

“I thought the DTC National was invaluable in providing a sober grounding in why the “new media” is so much more complex for the drug business than it is for the beer business.”
—Dale Taylor, President & CEO, Abelson Taylor

“For me the DTC National is one of the best venues that allows DTC marketers and suppliers to learn from each other.”
—Jean-Luc Pilon, Sr Director of a Major Pharmaceutical Company

“As a relatively new comer in DTC marketing, I benefit greatly by listening to the experiences and advice from many of the DTC veterans from other pharma firms as well as various vendors/agencies on the latest trends and their predictions about what the future might hold for DTC in pharma.”
—Marcus Chen, Global Brand Manager, Daiichi Sankyo, Inc.

“I have enjoyed how this conference has evolved through the years. I always leave challenged with a new idea or a new strategy. It does a really good job of giving attendees very valuable and relevant content.”
—A Consumer Marketing Manager at a Major Pharmaceutical Company