The DTC NATIONAL Conference (April 7-9, 2010, in Washington, D.C.) is attended by 600-plus industry professionals, and includes the DTC National Advertising Awards dinner and The Top 25 DTC Marketers luncheon. Participants represent all major pharmaceutical companies, including the key DTC decision-makers, advertising agencies, media outlets and Internet health companies. The conference is designed to address the key issues facing DTC marketers.

A few of the key topic areas of the 2010 conference are:

* Doing More with Less – In today's economic and industry climate – marked by cost-cutting, a dearth of new products, and increasing pressure from generic alternatives – marketers must demonstrate as never before the value of consumer marketing to the overall health of the brand.

* Implications of Healthcare Reform – How will the pharmaceutical industry be affected by healthcare reform legislation? How will new options for health insurance impact marketing efforts? What role will the FDA play in the reform effort? Are new DTC regulations likely in 2010, including a DTC ad tax, given the increasing scrutiny of consumer Rx marketing?

* Playing the Media Mix – With new media options proliferating, what is the role of traditional television and print advertising in the marketing mix? How can marketers make the most of digital tactics? What are the regulatory implications of new media options?

* Creative Innovations – How can DTC marketers tap into new creative innovations, across both traditional media and new media? Which campaigns broke through the clutter in 2008-2009? Which brands are experimenting with new media for DTC and what have they learned?

* Now Accepting - Speaker Proposals - Click Hereto Submit - Deadline November 20th*

*Agenda - please check back to see the DTC National Agenda 2010*
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About the DTC National:

Conference Synopsis: Brought to you by pharma, for pharma, the DTC National Conference is designed to provide DTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in Direct-to-Consumer marketing.  Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities.  The DTC National also includes the DTC National Advertising Awards and the Top 25 DTC Marketers of the Year Award. 

Designed For: The DTC National Conference is designed for all members of the direct-to-consumer pharmaceutical marketing industry.  Attendance is recommended for all industry members, including pharma brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers.

Agenda: DTC Perspectives, Inc. is committed to bringing together industry-leading speakers to address the delegates of the 2010 DTC National Conference.