DTC Fall Conference

DTC Perspectives, Inc would like to thank the delegates, speakers and sponsors who contributed to an excellent event full of insights, case studies and networking. Thank you for your participation at
DTC in the Era of Consumer Choice Conference!

About the Conference: DTC Marketers must face a new reality – even in Rx marketing, consumers are in control. Most drug categories have multiple brand options and consumers are demanding value for their drug expenditures. Advertising and Marketing experts agree, and even Time Magazine acknowledges the power of “You”. Marketers who want to succeed must accept that consumer expectations on information dissemination have permanently shifted how marketing is done.

DTC Perspectives is focusing the annual DTC fall conference to address the new challenges this shift has created and to provide DTC marketers with real tools on how to succeed in this new landscape:

• Consumer Choice and the Changing Regulatory Environment
• Consumer Choice and the Impact on Media Mix
• Consumer Choice and the Social Networking Dilemma
• Consumer Choice and Brand Engagement
• Consumer Choice and New Competitors
• Consumer Choice and Improving Both Health Outcomes and the Bottom Line

DTC in the Era of Consumer Choice Conference Faculty Includes:

Hugh O'Neill VP & Head of Market Access and Business Development, Sanofi-Aventis	Dan Jaffe EVP, Government Relations, Association of National Advertisers	Liliana Gil Director of Marketing, Sourcing Hispanic Marketing Strategy Lead Johnson & Johnson	Mike Bloxham Director of Insight & Research Ball State University
Raquel Krouse Vice President, Director of Healthcare, Interpublic Emerging Media Lab	Lucy Rose National Managing Director, Life Sciences Regulatory and Capital Markets Consulting Deloitte & Touche	Alisa Lask VP of Strategic Marketing Zimmer	Kevin Clancy best-selling author, and Chairman, Copernicus Marketing Consulting and Research
Click here for a full list of DTC in the Era of Consumer Choice Speakers

DTC in the Era of Consumer Choice Conference
October 29 - 30, 2008
Westminster Hotel, Livingston, NJ