Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts.
And the 2006 Top 25 DTC Marketers of the Year are… ( listed alphabetically)
| Matthew Arm | Marketing Director, Vytorin | Merck/Schering Plough |
| Keli Bennett | Director Consumer Marketing, Humira | Abbott |
| Michele Benton | Senior DTC Product Manager, Vesicare | GSK |
| Ann Cunningham | Consumer Brand Manager, Cymbalta | Eli Lilly |
| Eric Dube | Product Director, Coreg | GSK |
| Herb Ehrenthal | VP, Global Advertising and Marketing | Schering-Plough |
| Cheryl Fassak | Senior Director, Abilify | Bristol-Myers Squibb |
| Jeff Fayer | Associate Director, Femara | Novartis |
| Tara Fish | Senior Product Manager, Lovenox | Sanofi-Aventis |
| Judi Georgitis | Senior Product Manager, Requip | GSK |
| Lori Jansen | Senior Product Manager, Remicade | Centocor |
| Alexander Marichal | Director Consumer Marketing, Sana La Rana | Pfizer |
| Faye Morin | Consumer Brand Director, Toprol-XL | AstraZeneca |
| Anne Myers | Neuroscience Patient Marketing Manager | Eli Lilly |
| Jay Popli | Director Consumer Marketing, Lunesta | Sepracor |
| Pam Rasmussen | VP, Corporate Communications | Digene |
| Jim Robins | Senior Product Manager, Avodart | GSK |
| Robin Sears | Senior Director Dry Eye Franchise | Allergan |
| Deborah Seifert | Senior Director, Women's Healthcare Marketing | Wyeth |
| Kristen Sharron | Director, Team Leader, Zoloft / Indiplon | Pfizer |
| Joe Shields | Director Consumer Strategy, Enbrel | Wyeth |
| Paul Silverman | Media Director | Novartis |
| Tom Snow | Director of Consumer Marketing, Reproductive Health | Serono |
| Meryl Weinreb | Consumer Brand Director, Oncology | AstraZeneca |
| Tracy Wise | Senior Promotions Manager, Nexium | AstraZeneca |
The annual Top 25 DTC Marketers of the Year was established in 2001 to provide industry recognition for the people who handle much of the DTC work at drug companies. “Agencies have many industry awards for their ads, but the individual drug company marketer has few opportunities to be publicly recognized,” said Ehrlich. “It is time to recognize the faces behind prominent direct-to-consumer campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates. We intentionally did not rank within the Top 25 because each contribution is uniquely significant.”
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