DTC Perspectives, Inc.

 


 The 2008 Listing of Top 25 DTC Marketers 

DTC Perspectives, the leading publication for consumer marketers in the pharmaceutical industry, has named its seventh annual list of “The Top 25 DTC Marketers of the Year.”  


The 2008 list includes marketers from pharma, biotech and device manufacturers, with Eli Lilly,GlaxoSmithKline, Sanofi-Aventis & Pfizer among the companies with multiple Top 25 selections (see complete list at the bottom). Overall, marketers representing 17 companies have been awarded the prestigious DTC Perspectives' Top 25 honor.

“These elite pharmaceutical marketing professionals are this year's top contributors to the advancement of patient outcomes via direct-to-consumer (DTC) pharmaceutical education and marketing,” said DTC chairman Robert Ehrlich. This year's Top 25 members were selected after an industry-wide nomination and screening process.

The 2008 award recipients will be honored at a special luncheon co-sponsored by PARADE Magazine during the DTC National Conference, April 16 - 18 at the J.W. Marriott in Washington, D.C. Select honorees also will participate in a panel discussion on current DTC marketing issues in the DTC National general session, preceding the awards luncheon.

"PARADE is delighted to join DTC Perspectives in recognizing this year's Top 25 DTC Marketers" says PARADE President & Publisher, Randy Siegel. "These individuals play an important role in driving innovation in their field."

Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts.

The Top 25 Marketers of 2008

Hans Airee PharmD, Product Director, BONIVA DTC Boniva GlaxoSmithKline
Holly Barce Marketing Consultant Eli Lilly & Co.
Veronique Cardon Senior Director/Group Leader, Chantix US Marketing Chantix Pfizer
Melissa Clark Director, Integrated Consumer Marketing - CVM Franchise Integrated Marketing Solutions Group   Novartis
Tom Connolly Director, Levitra Marketing Levitra GlaxoSmithKline
Lynn Crowe Senior Product Manager, Diabetes Consumer Marketing   Sanofi-Aventis
Craig DeLarge Associate Director, eMarketing   Novo Nordisk
Mike Derkacz Executive Director, Cervical Cancer Vaccines GlaxoSmithKline
Graham Goodrich Merck Vaccines & Infectious Disease Marketing Communications Gardasil Merck & Co.
Marci Hanlon Director of Consumer Marketing Orencia Bristol-Myers Squibb
Erik Hawkinson Head, eBusiness   Bayer
Julie Holcombe Product Director Premarin Wyeth
Kim Johnson Marketing Director, US Celebrex Celebrex Pfizer
Marlene Kiesel Edmonds Product Director Vyvanse Shire
Amanda Kleiman Senior Consumer Marketing Associate   Eli Lilly and Co.
Robin Mandell Consumer Brand Director, Emerging Brands AstraZeneca
Nicole Naumoff Senior Product Manager Levitra GlaxoSmithKline
Paula Palmer Product Director, Spiriva DTC Spiriva Boehringer-Ingelheim
Mary Pietrowski Director of Marketing MammoSite Hologic
Pablo Pryzgoda Product Manager Patient Initiatives Actelion
Bob Rhatigan Senior VP, Facial Aesthetics Allergan
Stephanie Schibell Assistant Vice President, Consumer Marketing Sanofi-Aventis
Todd Seifferlein Manager of DTC Marketing for Diabetes Business Unit Eli Lilly & Co.
Sheri Stump Consumer Brand Director Crestor AstraZeneca
Sarah Vidal Product Director, Commercial Operations   Roche


For more information about the Top 25 DTC Marketers of the Year awards, contact Mark Tosh, Editor in Chief, DTC Perspectives at 973-377-2106 x224 or Mark@dtcperspectives.com. 

To register for the DTC National Conference and attend the Top 25 Marketers Awards Luncheon, please click here. 

Click here for the list of the 2007 Top 25 Marketers  

 

DTC National and You

Register for the National Conference

The DTC National Conference will be held in Washington
DC on April 16 - 18, 2008. Don't miss this opportunity
to learn from industry thought leaders and discuss
the latest innovations in DTC marketing.

From the

December

issue of

DTC Perspectives Magazine

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more

 


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