| The 2008 Listing of Top 25 DTC Marketers DTC Perspectives, the leading publication for consumer marketers in the pharmaceutical industry, has named its seventh annual list of “The Top 25 DTC Marketers of the Year.”
“These elite pharmaceutical marketing professionals are this year's top contributors to the advancement of patient outcomes via direct-to-consumer (DTC) pharmaceutical education and marketing,” said DTC chairman Robert Ehrlich. This year's Top 25 members were selected after an industry-wide nomination and screening process. "PARADE is delighted to join DTC Perspectives in recognizing this year's Top 25 DTC Marketers" says PARADE President & Publisher, Randy Siegel. "These individuals play an important role in driving innovation in their field." Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts. The Top 25 Marketers of 2008
To register for the DTC National Conference and attend the Top 25 Marketers Awards Luncheon, please click here. |
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From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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