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DTC Perspectives, the leading publication for consumer marketers in the pharmaceutical industry, has named its eighth annual list of “The Top 25 DTC Marketers of the Year.”
The 2009 list includes marketers from pharma, biotech and device manufacturers, with AstraZeneca, Boehringer Ingelheim, GlaxoSmithKline, and Pfizer among the companies with multiple Top 25 selections (see complete list below). Overall, marketers representing 16 companies have been awarded the prestigious DTC Perspectives’ Top 25 honor.
“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer (DTC) pharmaceutical education and marketing,” said DTC chairman Robert Ehrlich. This year’s Top 25 members were selected after an industry-wide nomination and screening process. The 2009 award recipients will be honored at a special luncheon co-sponsored by PARADE Magazine during the DTC National Conference, April 15 – 17 at the J.W. Marriott in Washington, D.C. Select honorees also will participate in a panel discussion on current DTC marketing issues in the DTC National general session, immediately before the awards luncheon. “PARADE is delighted to join DTC Perspectives in recognizing this year’s Top 25 DTC Marketers,” says PARADE President & Publisher, Randy Siegel. “These individuals play an important role in driving innovation in their field.” Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts. And the Top 25 DTC Marketers of the Year are… (listed alphabetically) | ||
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Richard Baron |
Executive Director of Marketing |
Boehringer Ingelheim |
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Kevin Brubacher |
Group Marketing Director, Cimzia |
UCB |
| Tom Curatolo | Product Director of U.S. ADHD Market Development | Shire |
| Julie Currise | Senior DTC Media Associate | Eli Lilly & Co. |
| Lesa Henry | Brand Director, Symbicort | AstraZenca |
| Quita Highsmith | Senior Product Manager, Xyzal | Sanofi-Aventis |
| Craig Huber | Consumer Marketing Brand Leader, Crestor | AstraZeneca |
| Brian Keehbler | Director of Integrated Marketing and Media Solutions, Respiratory & HIV, Advair | GlaxoSmithKline |
| Laurie Kowalevsky | Consumer Manager for Cialis | Eli Lilly & Co. |
| Julie Kramer Crawford | Product Director, Bariatric Consumer Marketing, REALIZE Band | Ethicon Endo-Surgery |
| Alisa Lask | Vice President, Strategic Marketing, Gender Solutions Knee |
Zimmer |
| Jorge Martinez | Associate Director, Reclast | Novartis |
| Aziz Mottiwala | Senior Product Manager, Restasis Consumer Marketing | Allergan |
| Ingrid Nagy | Marketing Director, Plavix | Bristol-Myers Squibb |
| Rachel Olderman | Director of Marketing, Chantix | Pfizer |
| Stephanie Paraboschi | Associate Director of Relationship Management | Novartis |
| Whit Rawlinson | Associate Marketing Director, Mirapex | Boehringer Ingelheim |
| Darielle Ruderman | Senior Product Director, Advair | GlaxoSmithKline |
| Mary Beth Rush | Senior Promotions Manager, Arimidex and Faslodex | AstraZeneca |
| Kaaren Ruth | Director, Consumer Marketing, LAP-BAND® System | Allergan |
| Michelle Scribano | Deputy Director Product Management, U.S. Marketing Menactra | Sanofi Pasteur |
| Jeremy Sowers | Marketing Manager, Respiratory Marketing, Singulair | Merck & Co. |
| Carol Szeto | Senior Marketing Manager, Spiriva | Pfizer |
| Christine Szymanski | Manager, eMarketing & Relationship Marketing, Strategic Business Development | Novo Nordisk |
| Amy West | Senior Product Manager, Pristiq | Wyeth |
The annual Top 25 DTC Marketers of the Year was established in 2001 to provide industry recognition for the people who handle much of the DTC work at drug companies. “Agencies have many industry awards for their ads, but the individual drug company marketer has few opportunities to be publicly recognized,” said Ehrlich. “It is time to recognize the faces behind prominent direct-to-consumer campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates. We intentionally did not rank within the Top 25 because each contribution is uniquely significant.” About The DTC National Conference The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year’s DTC National will be held April 15 – 17, 2009 at the JW Marriott in Washington, D.C. Click here to register now for the DTC National Conference, The Forum for DTC Thought Leaders. About PARADE Magazine With 74 Million readers weekly, Parade is America’s most widely read magazine. Each Sunday in Parade and each day at parade.com we emotionally connect with Americans about the issues they care most about and move them to action. Parade is the only media used by the pharmaceutical industry that has used IMS Consulting to demonstrate contribution to sales volume and prove ROI. Parade’s Healthy Style, with 28 million monthly readers, is America’s newest and most widely distributed health magazine focused on wellness, inspiration and energy. | ||
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