DTC Perspectives, Inc.

 


Don't Miss Your Chance To Nominate a Colleague  - Deadline January 25, 2010

DTC Perspectives, the leading publication for consumer marketers in the pharmaceutical industry, has named its eighth annual list of “The Top 25 DTC Marketers of the Year.”
 
The 2010 award recipients will be honored at a special luncheon co-sponsored by PARADE Magazine during the DTC National Conference, April 7 – 9  at the J.W. Marriott in Washington, D.C. Select honorees also will participate in a panel discussion on current DTC marketing issues in the DTC National general session, immediately before the awards luncheon.

“PARADE is delighted to join DTC Perspectives in recognizing this year’s Top 25 DTC Marketers,” says PARADE President & Publisher, Randy Siegel. “These individuals play an important role in driving innovation in their field.”

Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts.

The annual Top 25 DTC Marketers of the Year was established in 2001 to provide industry recognition for the people who handle much of the DTC work at drug companies. “Agencies have many industry awards for their ads, but the individual drug company marketer has few opportunities to be publicly recognized,” said Ehrlich. “It is time to recognize the faces behind prominent direct-to-consumer campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates. We intentionally did not rank within the Top 25 because each contribution is uniquely significant.”

About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year’s DTC National will be held April 7 – 9, 2010 at the JW Marriott in Washington, D.C. Click here to register now for the DTC National Conference, The Forum for DTC Thought Leaders.

About PARADE Magazine
With 74 Million readers weekly, Parade is America’s most widely read magazine. Each Sunday in Parade and each day at parade.com we emotionally connect with Americans about the issues they care most about and move them to action. Parade is the only media used by the pharmaceutical industry that has used IMS Consulting to demonstrate contribution to sales volume and prove ROI.

Parade’s Healthy Style, with 28 million monthly readers, is America’s newest and most widely distributed health magazine focused on wellness, inspiration and energy.

About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc., the leading DTC consulting, training, and publishing company. The June 2010issue will feature profiles of the Top 25 DTC Marketers. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.

For more information about the Top 25 DTC Marketers of the Year awards, contact Amanda Ehrlich, Associate Editor, DTC Perspectives Amanda@dtcperspectives.com.

To register for the conference please click here or call (973) 377-2106.

The 2009 list includes marketers from pharma, biotech and device manufacturers, with AstraZeneca, Boehringer Ingelheim, GlaxoSmithKline, and Pfizer among the companies with multiple Top 25 selections (see complete list below). Overall, marketers representing 16 companies have been awarded the prestigious DTC Perspectives’ Top 25 honor.

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer (DTC) pharmaceutical education and marketing,” said DTC chairman Robert Ehrlich. This year’s Top 25 members were selected after an industry-wide nomination and screening process.

Congratulations again to the 2009 Top 25 DTC Marketers of the Year … (listed alphabetically)

Richard Baron

Executive Director of Marketing
Boehringer Ingelheim
Kevin Brubacher
Group Marketing Director, Cimzia
UCB

Tom Curatolo

Product Director of U.S. ADHD Market Development

Shire

Julie Currise

Senior DTC Media Associate

Eli Lilly & Co.

Lesa Henry

Brand Director, Symbicort

AstraZenca

Quita Highsmith

Senior Product Manager, Xyzal

Sanofi-Aventis

Craig Huber

Consumer Marketing Brand Leader, Crestor

AstraZeneca

Brian Keehbler

Director of Integrated Marketing and Media Solutions, Respiratory & HIV, Advair

GlaxoSmithKline

Laurie Kowalevsky

Consumer Manager for Cialis

Eli Lilly & Co.

Julie Kramer Crawford

Product Director, Bariatric Consumer Marketing, REALIZE Band

Ethicon Endo-Surgery

Alisa Lask

Vice President, Strategic Marketing,
Gender Solutions Knee

Zimmer

Jorge Martinez

Associate Director, Reclast

Novartis

Aziz Mottiwala

Senior Product Manager, Restasis Consumer Marketing

Allergan

Ingrid Nagy

Marketing Director, Plavix

Bristol-Myers Squibb

Rachel Olderman

Director of Marketing, Chantix

Pfizer

Stephanie Paraboschi

Associate Director of Relationship Management

Novartis

Whit Rawlinson

Associate Marketing Director, Mirapex

Boehringer Ingelheim

Darielle Ruderman

Senior Product Director, Advair

GlaxoSmithKline

Mary Beth Rush

Senior Promotions Manager, Arimidex and Faslodex

AstraZeneca

Kaaren Ruth

Director, Consumer Marketing, LAP-BAND® System

Allergan

Michelle Scribano

Deputy Director Product Management, U.S. Marketing Menactra

Sanofi Pasteur

Jeremy Sowers

Marketing Manager, Respiratory Marketing, Singulair

Merck & Co.

Carol Szeto

Senior Marketing Manager, Spiriva

Pfizer

Christine Szymanski

Manager, eMarketing & Relationship Marketing, Strategic Business Development

Novo Nordisk

Amy West

Senior Product Manager, Pristiq

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