DTC Perspectives, Inc.

 


About The POEs: The purpose of the DTC POE Awards is to provide the industry with the opportunity to recognize the companies and agencies that are leading the industry with more responsible and innovative DTC communications. As explained by Bob Ehrlich, CEO of DTC Perspectives Inc. and founder of the awards, "We are delighted to continue to recognize the companies, agencies and individual brands that make up the best in the DTC Field. There are many pharmaceutical industry awards, but only one, The POE Awards, specifically recognizes DTC as a unique marketing discipline."

The POEs will honor the best DTC companies, brands and agencies in several categories. Gold, Silver and Bronze winners are chosen by a weighted combination of votes from the DTC Perspectives Academy of Excellence (a select group of industry leaders), DTC Perspectives Magazine Readers and the DTC Perspectives, Inc. editorial team.

Award Categories:

  • Best New Brand of the Year
  • Most Innovative DTC Campaign
  • Best Brand of the Year (over $90 million in DTC spending)
  • Best Brand of the Year (under $90 million in DTC spending)
  • Best Corporate Marketing/PR Program
  • Company of the Year (over $200 million in DTC spending)
  • Company of the Year (under $200 million in DTC spending)
  • Interactive Agency of the Year
  • Advertising Agency of the Year

Finalists will be announced the week of September 24th.

About the POE Awards Dinner: DTC Perspectives Magazine is proud to host its Perspectives n Excellence Dinner; all DTC in the Age of Innovation attendee are invited to attend this special event. The Awards Dinner will be held at the Sheraton Parsippany Hotel in Parsippany, NJ on Wednesday, October 24, 2007. The POE Awards Dinner is sponsored by PARADE Magazine.

About PARADE: Since 1941, PARADE magazine has engaged in A Conversation With America™. Over the years, our readers-- more than 75 million--have expressed an increasing interest in health-related issues, and our editors have answered their concerns with authoritative, timely coverage. In fact, health coverage can be found in almost every issue of PARADE in a reader-friendly format. Our trusted editorial environment and strong reader loyalty ensure that PARADE is the ideal vehicle for launching new products, generating awareness of new indications and stimulating compliance. With exposure in 36 million households each week, PARADE is the perfect complement to your broadcast TV schedule. www.parade.com

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