DTC Perspectives, Inc.

 


 DTC Perspectives, Inc. is proud to announce the
2009 Hall of Fame Inductees



Herb Ehrenthal is Group Vice President of Global Advertising and Marketing at Schering-Plough Corporation. Among his many industry achievements Herb pioneered PHEC (Public Health Education Communication), which has been implemented with great success in many European, Far East and Latin American countries. He pioneered one of the first successful Direct to Consumer programs in the United States as acting President and COO of Healthworld.



Paula Garrett began her award winning consumer marketing career at Procter and Gamble where she was selected as one of the first brand marketers on the Wal-Mart Customer Team. Following her stint at P&G, Garrett developed marketing strategies for such respected companies as Coca-Cola and Johnston & Murphy and later applied her brand strategy and marketing experience in a consulting role for companies such as Kraft, Dockers Footwear and the PGA TOUR. She currently leads all consumer marketing strategy and planning for Lilly USA, LLC. where she led the successful consumer launch for Cialis.

Joe Hoholick leads the DTC marketing efforts at Amgen, which includes the DTC marketing teams and agencies on Aranesp, Neulasta and Enbrel. His most recent DTC endeavor was the award winning integrated Neulasta campaign (“I’m Ready”). Prior to arriving at Amgen in 2003, Hoholick held a number of distinguishing DTC positions, including leading the DTC effort of Celebrex at Pharmacia (prior to its acquisition by Pfizer), and helping to launch the inaugural national DTC campaign of Lipitor, at Parke Davis.

Lucy Rose is the President and owner of Lucy Rose and Associates, LLC. Lucy is a certified Physicians assistant with an MBA who started her pharmaceutical career at Bristol-Myers Squibb. Now her company serves numerous pharmaceutical, biological, medical device companies; advertising agencies; public relations firms and CME providers. Prior to owning her own business Lucy served as the Director of the Office of Training and Communications for the Center for Drug Evaluation and Research (CDER) of the Food and Drug Administration where she led the Division of Drug Marketing, Advertising and Communications (DDMAC).

Click Here to read complete Inductee Bios

About the Induction Process:
In order to ensure that this award is only bestowed on the most deserving, DTC Perspectives, Inc. created a two part induction process. Part 1 allows for any industry individual to put forth a nomination for the person or persons of their choice. Part 2 utilizes an elite and seasoned group of industry experts to serve on the judging council which reviewed the nominations and rationale and cast its vote for the new inductees.

For more information please contact DTC Perspectives at 973-377-2106. 

About the Hall of Fame:
The DTC Hall of Fame award was created to recognize the individuals who have made significant contributions to advancing direct-to-consumer marketing. “DTC marketing has been practiced for more than a decade and has grown to become an important component of the industry's success,” Bob Ehrlich, chairman of DTC Perspectives, said. “It is important to recognize individuals who have shaped DTC advertising and contributed to the communication of healthcare information directly to patients.”

The First Class of the DTC Hall of Fame recognized inductees:

- Jim Davidson, Founder, Davidson and Company
- Matt Giegerich, President & CEO of CommonHealth
- Ed Slaughter, Customer Strategies and Solutions, US Human Health Division, 
Merck & Co.,Inc.
- Len Tacconi, Global Brand Director for Obesity, Merck & Co., Inc.

About The Conference:
Reform & Refocus - The Impact of Healthcare Reform on DTC Communications
October 14 - 15, 2009, Westminster Hotel, Livingston, NJ - Register Today!

Critical Issues and Healthcare Reform Facing DTC Marketing
This two-day summit on the future of direct-to-consumer marketing will be lead by legislative experts, marketing authorities, futurists and brand leaders. We invite you to mark your calendar now and plan to attend this important industry event.

2 Ways to Attend:
1. Purchase a Conference Pass to the DTC Reform & Refocus -The Impact of Healthcare Reform on DTC Communications -October 14 - 15, 2009, Westminster Hotel, Livingston, NJ - Click here to view purchase options

2. Purchase Hall of Fame Inductee/Cocktail Passes
Tickets to the inductee ceremony can ONLY be purchased through fax or phone.
Phone Tickets - contact Debra Sander at 973-377-2106

 

DTC and You

The DTC National Conference

Register Now for The DTC National Conference 
April 7-9, 2010, Washington DC. The Formum for DTC 
Thought Leaders

 FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
 DTC Perspectives Magazine is published quarterly.

Subscribe to DTC Insights

The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.

Subscribe to Bob Ehrlich’s newsletter

A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.

     Visit us on Facebook
DTC Perspectives, Inc is now on Facebook. Stay
Informed on the latest trends in the industry.


ABOUT SSL CERTIFICATES