DTC NATIONAL ADVERTISING AWARDS


Congratulations to the Winners at the DTC National Advertising Awards Dinner, hosted by RealAge, on Thursday April 17th, 2008.
The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.

Delegates who attended the DTC National Conference  determined the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. "Independent expert judging panels determine award winners for the other categories."

Winners listed in order of Gold, Silver,Bronze...

Best Integrated Campaign

Brand

Company

Agency

Ad Title

Knowmenopause.com

Wyeth

Ogilvy Healthworld

Knowmenopause.com
Ad Campaign

Orencia

Bristol-Myers Squibb

MRM Gillespie and
G2 Direct & Digital

“Everyday Things”

VESIcare

GlaxoSmithKline & Astellas

Euro RSCG Tonic

“Pipe People”


Best CRM/Direct Mail Campaign Finalists 
 

Brand

Company

Agency

Ad Title

Pulmicort Respules

AstraZeneca

Saatchi & Saatchi Consumer Health + Wellness

“Asthma Kid Care”

COREG CR

GlaxoSmithKline

Targetbase

The COREG CR Migration Initiative

VESIcare

GlaxoSmithKline & Astellas

Targetbase

Vantage Program


Best Non-Branded Campaign Finalists

 


Disease/Condition

Company

Agency

Ad Title

Rheumatoid Arthritis

Amgen & Wyeth

DraftFCB

“Life Less Interrupted”

P.A.D.

Bristol- Myers Squibb & Sanofi Pharmaceutical Partnership

Gillespie

“Real Talk”

Bipolar Disorder

Bristol-Myers Squibb & Otsuka America

RTC Relationship Marketing

“Moving Forward”

 
Best Non-Branded Website Finalists  

Disease/Condition

Company

Agency

Website

Atherosclerosis

AstraZeneca

Digitas Health

www.UsAgainstAthero.com

Cervical Cancer

GlaxoSmithKline

Heartbeat Digital

www.ccfacts.com

Asthma

AstraZeneca

Cadient Group

www.everydaykidz.com


Best Point-Of-Care Campaign Finalists

Brand/Disease/Condition

Company

Agency

Ad Title

Pulmicort Respules

AstraZeneca

Saatchi & Saatchi Consumer Health + Wellness

AKC In-office Program

Orencia

Bristol-Myers Squibb

MRM Gillespie

“Digital Walls”

Knowmenopause.com

Wyeth

Ogilvy Healthworld

Knowmenopause.com
Ad Campaign

 
Best Medical Device, Test or Operating Procedure Finalists

 


Brand/Procedure/Device

Company

Agency

Ad Title

Zimmer Gender
Solutions Knee

Zimmer

AbelsonTaylor

“Blue Ladies”

Hip Surgery &
Regional Therapy

Saratoga Hospital

Palio

Saratoga Hospital

MammoSite 5 Day Targeted Radiation Therapy

Hologic

Diccicco Battista Communications

“Voices of MammoSite”


Best Digital Media Campaign Finalists

Brand/Condition

Company

Agency

Ad Title

GARDASIL

Merck

Rapp Collins Worldwide

“Take a Step Against Cervical Cancer”

Fluvirin

Novartis Vaccines

Cadient Group

FluFlix Vaccine Awareness Contest

Knowmenopause.com

Wyeth

Avenue A/Razorfish

“Cheryl Ladd”


Best Multi-cultural Finalists

Brand/Condition

Company

Agency

Ad Title

GARDASIL

Merck

Prime Access, Inc.

“Uno Menos”

Mirena

Bayer

Young & Rubicam

“Where do you want to be?”

Crestor

AstraZeneca

Digitas Health

“Tu Crestor”


Best Branded Pharmaceutical Website Finalists

Brand

Company

Agency

Website

Singulair

Merck

Rapp Collins Worldwide

www.ABCsOfAsthma.com

Actonel

Proctor & Gamble and Sanofi-Aventis

G2 Direct & Digital

www.Actonel.com

Pulmicort Respules

AstraZeneca

Cadient Group

www.PulmicortRespules.com


Best Branded Print Campaign

Brand
Company
Agency
Ad Title

GARDASIL

Merck & Co.

DDB New York

“One Less”

VESIcare

GlaxoSmithKline & Astellas

Euro RSCG Tonic

“Pipe People”

YAZ

Bayer

Young & Rubicam

“Beyond Birth Control”


Best Branded Television Campaign

Brand

Company

Agency

Ad Title

GARDASIL

Merck & Co.

DDB New York

“One Less”

Cymbalta

Eli Lilly

DraftFCB

“Depression Hurts”

YAZ

Bayer

Young & Rubicam

“Beyond Birth Control”

 

The finalists are...(listed alphabetically)

 Best Branded Integrated Finalists

Brand

Company

Agency

Ad Title

Aloxi

MGI Pharma

GSW Worldwide

“I Felt”

GARDASIL

Merck

Rapp Collins
 Worldwide

“3-is-Key”

Knowmenapause.com

Wyeth

Ogilvy Healthworld

Knowmenopause.com Ad Campaign

Orencia

Bristol-Myers Squibb

MRM Gillespie/
G2 Direct & Digital  

“Everyday Things”

VESIcare

GlaxoSmithKline & Astellas

Euro RSCG Tonic

“Pipe People”


Best CRM/Direct Mail Campaign Finalists

Brand

Company

Agency

Ad Title

COREG CR

GlaxoSmithKline

Targetbase

The COREG CR Migration Initiative

Pulmicort Respules

AstraZeneca

Saatchi & Saatchi Consumer Health + Wellness

“Asthma Kid Care”

Symbicort

AstraZeneca

EvoLogue

“Measures of Success”

Tracleer

Actelion Pharmaceuticals

Roska Healthcare Advertising

“Sure Steps”

VESIcare

GlaxoSmithKline & Astellas

Targetbase

Vantage Program


Best Non-Branded Campaign Finalists


Disease/Condition

Company

Agency

Ad Title

Bipolar Disorder

Bristol-Myers Squibb & Otsuka America

RTC Relationship Marketing

“Moving Forward”

Influenza Vaccination

Novartis Vaccines

EvoLogue

“Share the Love, Not the Flu”

P.A.D.

Bristol- Myers Squibb & Sanofi Pharmaceutical Partnership

Gillespie

“Real Talk”

Rheumatoid Arthritis

Amgen & Wyeth

DraftFCB

“Life Less Interrupted”

Women's Health

Wyeth

Ogilvy Healthworld

KnowMenopause.com


Best Non-Branded Website Finalists

Disease/Condition

Company

Agency

Website

Atheroslerosis

AstraZeneca

Digitas Health

www.UsAgainstAthero.com

Asthma

AstraZeneca

Cadient Group

www.everydaykidz.com

Breast & Ovarian Cancer Testing

Myriad Genetics

Commonhealth

www.inheritedrisk.com

Cervical
Cancer

GlaxoSmithKline

Heartbeat Digital

www.ccfacts.com

Rheumatoid Arthritis

Bristol-Myers Squibb

G2 Direct & Digital

www.RALiving.com


Best Point-Of-Care Campaign Finalists

Brand/Disease/Condition

Company

Agency

Ad Title

Avodart

GlaxoSmithKline

McCann Erickson

“Shrink It”

FOSRENOL

Shire Specialty Pharma

MicroMass Communications

“The Community Guide”

Knowmenapause.com

Wyeth

Ogilvy Healthworld

Knowmenopause.com Ad Campaign

Orencia

Bristol-Myers Squibb

MRM Gillespie

“Digital Walls”

Pulmicort Respules

AstraZeneca

Saatchi & Saatchi Consumer Health + Wellness

AKC In-office Program


Best Medical Device, Test or Operating Procedure Finalists

Brand/Procedure/Device

Company

Agency

Ad Title

Juvedrem Injectable Gel

Allergan

Grey NYC

“Parenthesis”

MammoSite 5 Day Targeted Radiation Therapy

Hologic

Diccicco Battista Communications

“Voices of MammoSite”

Restylane

Medicis

Anderson DDB Health & Lifestyle

“Why Do I Use Restylane ”

Hip Surgery & Regional Therapy

Saratoga Hospital

Palio

Saratoga Hospital

Zimmer Gender Solutions Knee

Zimmer

AbelsonTaylor

“Blue Ladies”


Best Digital Media Campaign Finalists

Brand/Condition

Company

Agency

Ad Title

Fluvirin

Novartis Vaccines

Cadient Group

FluFlix Vaccine Awareness Contest

GARDASIL

Merck

Rapp Collins 
Worldwide

Take a Step Against Cervical Cancer

Knowmenapause.com

Wyeth

Avenue A/Razorfish

“Cheryl Ladd”


Best Multi-Cultural Finalists

Brand/Condition

Company

Agency

Ad Title

Crestor

AstraZeneca

Digitas Health

“Tu Crestor”

GARDASIL

Merck

Prime Access, Inc.

“Uno Menos”

Mirena

Bayer

Young & Rubicam

“Where do you want to be?”


Best Branded Pharmaceutical Website Finalists

Brand

Company

Agency

Website

Actonel

Proctor & Gamble and Sanofi-Aventis

G2 Direct & Digital

www.Actonel.com

Cialis

Eli Lilly

HealthEd

www.Cialis.com

Lybrel

Wyeth

Avenue A/Razorfish

www.Lybrel.com

Pulmicort Respules

AstraZeneca

Cadient Group

www.PulmicortRespules.com

Singulair

Merck

Rapp Collins Worldwide

www.abcsofasthma.com


Best Branded Print Campaign

Brand

Company

Agency

Website

Avodart

GlaxoSmithKline

McCann Erickson

“Shrink It”

Cymbalta

Eli Lilly

DraftFCB

“Depression Hurts”

FASLODEX

AstraZeneca

Wunderman

“I am Me First”

GARDASIL

Merck & Co.

DDB New York

“One Less”

Orencia

Bristol-Myers Squibb

MRM Gillespie

“Everyday Things”

Plavix

Bristol-Myers Squibb & Sanofi-Aventis

Saatchi & Saatchi Consumer Health + Wellness

“The Clot”

Requip

GlaxoSmithKline

McCann HumanCare

“Mystery”

Veramyst

GlaxoSmithKline

Grey NYC

“Power of One”

VESIcare

GlaxoSmithKline & Astellas

Euro RSCG Tonic

“Pipe People”

YAZ

Bayer

Young & Rubicam

“Beyond Birth Control”


Best Branded Television Campaign

Brand

Company

Agency

Ad Title

Aloxi

MGI Pharma

GSW Worldwide

“I Felt”

Avodart

GlaxoSmithKline

McCann Erickson

“Shrink It”

Cymbalta

Eli Lilly

DraftFCB

“Depression Hurts”

GARDASIL

Merck & Co.

DDB New York

“One Less”

Orencia

Bristol-Myers Squibb

MRM Gillespie

“Everyday Things”

Plavix

Bristol-Myers Squibb & Sanofi-Aventis

Saatchi & Saatchi Consumer Health + Wellness

“Fire Chief”

Requip

GlaxoSmithKline

McCann HumanCare

“Mystery”

Seasonique

Barr Laboratories

PACE, Inc.

“Both Sides”

VESIcare

GlaxoSmithKline & Astellas

Euro RSCG Tonic

“Pipe People”

YAZ

Bayer

Young & Rubicam

“Beyond Birth Control”




















































































































































































































































Congratulations to all the Winners.

About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year's DTC National will be held April 16– 18, 2008 at the JW Marriott in Washington DC . Hotel space is limited, early reservations and registrations are encouraged. 

About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc ., the leading DTC consulting, training, and publishing company. The June 2008 issue will feature coverage of Ad Award winners. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.  

About RealAge
Co-founded in 1996 by Dr. Michael Roizen, RealAge provides unique on-line personal health management tools that educate, empower and motivate healthy behavior to promote “living younger” among its members. The RealAge Test, our patented, flagship product and the first measurement standard for healthcare, provides medically valid metrics that compare biological versus chronological years, based upon each member's individualized results. This patented health metric, which is backed by 25,000 medical studies and more than 125 different factors, has received widespread consumer, medical and scientific acceptance. RealAge is one of the leading direct-to-consumer marketing companies for consumer healthcare information and personalized healthcare solutions. We deliver relevant, sponsored, DTC messages to targeted segments of our member base. These messages motivate consumers to assess and change their health choices, visit their doctor for diagnosis, and comply with the treatment regimen prescribed.

DTC National and You

Register for the National Conference

The DTC National Conference will be held in Washington
DC on April 16 - 18, 2008. Don't miss this opportunity
to learn from industry thought leaders and discuss
the latest innovations in DTC marketing.

From the

December

issue of

DTC Perspectives Magazine

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more

 


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