The DTC National 2010 Advertising Awards Finalists Are...
|
Best Branded Integrated Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
Copaxone |
Teva Neuroscience |
Targetbase |
Let's Rewrite MS Together |
|
Nasonex |
Merck & Co., Inc. |
Daggerwing Health |
2009 DTC Best Integrated Campaign for Nasonex |
|
Pristiq |
Pfizer |
JWT |
Wind-up Doll |
|
Symbicort |
AstraZeneca |
EvoLogue, part of CommonHealth |
Silhouette II Revised |
|
Treximet |
GlaxoSmithKline |
Euro RSCG Tonic |
Head Off |
|
Best CRM/Direct Mail Campaign Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
Byetta |
Amylin Pharmaceuticals Inc./Lilly USA, LLC |
Saatchi & Saatchi Wellness |
Byetta By Your Side |
|
Enbrel |
Pfizer/Amgen |
DraftFCB |
3 Books |
|
Micardis |
Boehringer Ingelheim |
G2 Direct & Digital |
Micardis Aiming Lower Advantage Adherence Program |
|
Singulair |
Merck & Co., Inc. |
MicroMass Communications, Inc. |
Asthma Information Resource (A.I.R.) Program |
|
Vytorin and Zetia |
Merck & Co., Inc. |
Rapp |
Get-to-Goal Alliance |
|
Best Disease Education Campaign Finalists | |||
|
Brand/Condition |
Company |
Agency |
Ad Title |
|
ADHD Support |
Shire Pharmaceuticals |
Evoke Interaction |
ADHD Information & Support for Adults and Parents of Children with ADHD |
|
Baraclude |
Bristol-Myers Squibb |
Euro RSCG Life Chelsea |
Predator |
|
HPV |
Merck & Co., Inc. |
DDB NY/Rapp |
HPV Facts |
|
HPV & Cervical Cancer |
Merck & Co., Inc. |
DraftFCB |
3 Little Letters |
|
Lantus |
sanofi-aventis |
Intouch Solutions, Inc. |
Insulin Awareness Campaign |
|
Best Point-Of-Care Campaign Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
Angeliq |
Bayer Women's Healthcare |
EvoLogue, part of CommonHealth |
Angeliq 2009 Direct to Patient Campaign |
|
CIALIS |
Eli Lilly USA, LLC |
Grey NYC |
Cialis Waiting Room Voucher |
|
Lovaza |
GlaxoSmithKline |
Targetbase |
Lovaza Patient Education Brochure with Savings Card |
|
Plavix |
Bristol-Myers Squibb/sanofi-aventis |
Unit 7 |
Plavix Heart Attack Print Ad and Wallboard/Plavix Rx Edge Shelf Take One/Plavix Catalina Pharmacy Letters |
|
YAZ |
Bayer Women's Healthcare |
EvoLogue, part of CommonHealth |
YAZ 2009 Direct to Patient Campaign |
|
Best Digital Media Campaign Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
ADVAIR |
GlaxoSmithKline |
Euro RSCG Tonic |
ADVAIR Dual Indication Banners: Air Hockey and Day/Night |
|
CIALIS |
Lilly USA, LLC |
G2 Direct & Digital |
Eli Lilly CIALIS "Promise Program" |
|
NuvaRing |
Merck & Co., Inc. |
Razorfish |
NuvaRing 2009 Digital Media Campaign |
|
Seroquel XR |
AstraZeneca |
(undisclosed) |
Seroquel XR 2009 Digital Media Campaign |
|
Vyvanse |
Shire |
Euro RSCG Tonic |
Vyvanse Pediatric Banner Campaign |
|
Best Branded Website Finalists | |||
|
Brand |
Company |
Agency |
Website |
|
ABILIFY |
Bristol-Myers Squibb /Otsuka America Pharmaceutical, Inc. |
(undisclosed) |
www.abilify.com |
|
CONCERTA |
McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc. |
Ogilvy Healthworld |
www.concerta.net |
|
MULTAQ® |
sanofi-aventis |
Saatchi & Saatchi Wellness |
www.multaq.com |
|
Vyvanse |
Shire |
Euro RSCG Tonic |
www.vyvansefocus.com |
|
Xyzal |
UCB, Inc./sanofi-aventis |
Heartbeat Digital |
www.xyzal.com |
|
Best Branded Television Campaign Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
ADVAIR |
GlaxoSmithKline |
Euro RSCG Tonic |
"I Never Knew" and "Wonder" |
|
Cymbalta |
Eli Lilly & Company |
DraftFCB |
"Depression Hurts" Campaign |
|
FLOMAX |
Boehringer Ingelheim |
Grey NYC |
Sportscasters |
|
Gardasil |
Merck & Co., Inc. |
DDB NY |
I Chose Mom Refresh |
|
Latisse® |
Allergan |
Grey |
Grow Featuring Brook Shields |
|
Plavix |
Bristol-Myers Squibb/sanofi-aventis |
MRM Worldwide |
Father Daughter |
|
Pristiq |
Pfizer |
JWT |
Wind-up Doll |
|
SEROQUEL XR |
AstraZeneca |
Saatchi & Saatchi Wellness |
Consume |
|
Symbicort |
AstraZeneca |
EvoLogue, part of CommonHealth |
Man and Truck |
|
Treximet |
GlaxoSmithKline |
Euro RSCG Tonic |
Head Off |
|
Best Branded Print Campaign Finalists | |||
|
Brand |
Company |
Agency |
Ad Title |
|
Concerta |
McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharma., Inc. |
Ogilvy HealthWorld |
Environment |
|
Crestor |
AstraZeneca |
Digitas Health |
Then & Now |
|
FLOMAX |
Boehringer-Ingelheim |
Grey NYC |
"Sportscasters - Signs" Campaign |
|
ISENTRESS |
Merck & Co., Inc. |
Prime Access |
3 Faces of Me |
|
Latisse® |
Allergan |
Grey NYC |
Grow Featuring Brooke Shields |
|
Lialda |
Shire |
Digitas Health |
Meet Emily |
|
SEROQUEL XR |
AstraZeneca |
Saatchi & Saatchi Wellness |
Consume |
|
Symbicort |
AstraZeneca |
EvoLogue, part of CommonHealth |
Man and Truck |
|
Treximet |
GlaxoSmithKline |
Euro RSCG Tonic |
Head Off |
|
Vyvanse |
Shire |
KTG |
"V" Campaign |
Congratulations and best of luck to all finalists. All Gold, Silver and Bronze winners will be announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on April 8th, 2010. Be there in person to salute the winners/receive recognition for a job well done. (click here to register for the Conference)
Ad Awards Sponsored by: 
HealthGrades is the leading independent healthcare ratings organization. Millions of patients and hundreds of hospitals rely on HealthGrades’ quality ratings, advisory services and decision-support resources. The HealthGrades’ Web sites, including HealthGrades.com, WrongDiagnosis.com and CureResearch.com, are among the most visited health properties and are marketers’ go-to source for reaching active patients at the point of a healthcare decision.
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