The DTC National 2010 Advertising Awards Finalists Are...

Best Branded Integrated Finalists
Brand	Company	Agency	Ad Title
Copaxone	Teva Neuroscience	Targetbase	Let's Rewrite MS Together
Nasonex	Merck & Co., Inc.	Daggerwing Health	2009 DTC Best Integrated Campaign for Nasonex
Pristiq	Pfizer	JWT	Wind-up Doll
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Silhouette II Revised
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Best CRM/Direct Mail Campaign Finalists
Brand	Company	Agency	Ad Title
Byetta	Amylin Pharmaceuticals Inc./Lilly USA, LLC	Saatchi & Saatchi Wellness	Byetta By Your Side
Enbrel	Pfizer/Amgen	DraftFCB	3 Books
Micardis	Boehringer Ingelheim	G2 Direct & Digital	Micardis Aiming Lower Advantage Adherence Program
Singulair	Merck & Co., Inc.	MicroMass Communications, Inc.	Asthma Information Resource (A.I.R.) Program
Vytorin and Zetia	Merck & Co., Inc.	Rapp	Get-to-Goal Alliance
Best Disease Education Campaign Finalists
Brand/Condition	Company	Agency	Ad Title
ADHD Support	Shire Pharmaceuticals	Evoke Interaction	ADHD Information & Support for Adults and Parents of Children with ADHD
Baraclude	Bristol-Myers Squibb	Euro RSCG Life Chelsea	Predator
HPV	Merck & Co., Inc.	DDB NY/Rapp	HPV Facts
HPV & Cervical Cancer	Merck & Co., Inc.	DraftFCB	3 Little Letters
Lantus	sanofi-aventis	Intouch Solutions, Inc.	Insulin Awareness Campaign
Best Point-Of-Care Campaign Finalists
Brand	Company	Agency	Ad Title
Angeliq	Bayer Women's Healthcare	EvoLogue, part of CommonHealth	Angeliq 2009 Direct to Patient Campaign
CIALIS	Eli Lilly USA, LLC	Grey NYC	Cialis Waiting Room Voucher
Lovaza	GlaxoSmithKline	Targetbase	Lovaza Patient Education Brochure with Savings Card
Plavix	Bristol-Myers Squibb/sanofi-aventis	Unit 7	Plavix Heart Attack Print Ad and Wallboard/Plavix Rx Edge Shelf Take One/Plavix Catalina Pharmacy Letters
YAZ	Bayer Women's Healthcare	EvoLogue, part of CommonHealth	YAZ 2009 Direct to Patient Campaign
Best Digital Media Campaign Finalists
Brand	Company	Agency	Ad Title
ADVAIR	GlaxoSmithKline	Euro RSCG Tonic	ADVAIR Dual Indication Banners: Air Hockey and Day/Night
CIALIS	Lilly USA, LLC	G2 Direct & Digital	Eli Lilly CIALIS "Promise Program"
NuvaRing	Merck & Co., Inc.	Razorfish	NuvaRing 2009 Digital Media Campaign
Seroquel XR	AstraZeneca	(undisclosed)	Seroquel XR 2009 Digital Media Campaign
Vyvanse	Shire	Euro RSCG Tonic	Vyvanse Pediatric Banner Campaign
Best Branded Website Finalists
Brand	Company	Agency	Website
ABILIFY	Bristol-Myers Squibb /Otsuka America Pharmaceutical, Inc.	(undisclosed)	www.abilify.com
CONCERTA	McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc.	Ogilvy Healthworld	www.concerta.net
MULTAQ®	sanofi-aventis	Saatchi & Saatchi Wellness	www.multaq.com
Vyvanse	Shire	Euro RSCG Tonic	www.vyvansefocus.com
Xyzal	UCB, Inc./sanofi-aventis	Heartbeat Digital	www.xyzal.com
Best Branded Television Campaign Finalists
Brand	Company	Agency	Ad Title
ADVAIR	GlaxoSmithKline	Euro RSCG Tonic	"I Never Knew" and "Wonder"
Cymbalta	Eli Lilly & Company	DraftFCB	"Depression Hurts" Campaign
FLOMAX	Boehringer Ingelheim	Grey NYC	Sportscasters
Gardasil	Merck & Co., Inc.	DDB NY	I Chose Mom Refresh
Latisse®	Allergan	Grey	Grow Featuring Brook Shields
Plavix	Bristol-Myers Squibb/sanofi-aventis	MRM Worldwide	Father Daughter
Pristiq	Pfizer	JWT	Wind-up Doll
SEROQUEL XR	AstraZeneca	Saatchi & Saatchi Wellness	Consume
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Man and Truck
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Best Branded Print Campaign Finalists
Brand	Company	Agency	Ad Title
Concerta	McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharma., Inc.	Ogilvy HealthWorld	Environment
Crestor	AstraZeneca	Digitas Health	Then & Now
FLOMAX	Boehringer-Ingelheim	Grey NYC	"Sportscasters - Signs" Campaign
ISENTRESS	Merck & Co., Inc.	Prime Access	3 Faces of Me
Latisse®	Allergan	Grey NYC	Grow Featuring Brooke Shields
Lialda	Shire	Digitas Health	Meet Emily
SEROQUEL XR	AstraZeneca	Saatchi & Saatchi Wellness	Consume
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Man and Truck
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Vyvanse	Shire	KTG	"V" Campaign

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Congratulations and best of luck to all finalists. All Gold, Silver and Bronze winners will be announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on April 8th, 2010. Be there in person to salute the winners/receive recognition for a job well done. (click here to register for the Conference)

 

Ad Awards Sponsored by:   

HealthGrades is the leading independent healthcare ratings organization. Millions of patients and hundreds of hospitals rely on HealthGrades’ quality ratings, advisory services and decision-support resources. The HealthGrades’ Web sites, including HealthGrades.com, WrongDiagnosis.com and CureResearch.com, are among the most visited health properties and are marketers’ go-to source for reaching active patients at the point of a healthcare decision.