DTC NATIONAL ADVERTISING AWARDS
Congratulations to the Winners at the DTC National Advertising Awards Dinner, hosted by RealAge, on Thursday April 17th, 2008.
The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.
Delegates who attended the DTC National Conference determined the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. "Independent expert judging panels determine award winners for the other categories."
Winners listed in order of Gold, Silver,Bronze...
Best Integrated Campaign
|
Brand |
Company |
Agency |
Ad Title |
|
Knowmenopause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com
Ad Campaign |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie and
G2 Direct & Digital |
“Everyday Things” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
Best CRM/Direct Mail Campaign Finalists
|
Brand |
Company |
Agency |
Ad Title |
|
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
“Asthma Kid Care” |
|
COREG CR |
GlaxoSmithKline |
Targetbase |
The COREG CR Migration Initiative |
|
VESIcare |
GlaxoSmithKline & Astellas |
Targetbase |
Vantage Program |
Best Non-Branded Campaign Finalists
|
Disease/Condition |
Company |
Agency |
Ad Title |
|
Rheumatoid Arthritis |
Amgen & Wyeth |
DraftFCB |
“Life Less Interrupted” |
|
P.A.D. |
Bristol- Myers Squibb & Sanofi Pharmaceutical Partnership |
Gillespie |
“Real Talk” |
|
Bipolar Disorder |
Bristol-Myers Squibb & Otsuka America |
RTC Relationship Marketing |
“Moving Forward” |
Best Non-Branded Website Finalists
Best Point-Of-Care Campaign Finalists
|
Brand/Disease/Condition |
Company |
Agency |
Ad Title |
|
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
AKC In-office Program |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie |
“Digital Walls” |
|
Knowmenopause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com
Ad Campaign |
Best Medical Device, Test or Operating Procedure Finalists
|
Brand/Procedure/Device |
Company |
Agency |
Ad Title |
|
Zimmer Gender
Solutions Knee |
Zimmer |
AbelsonTaylor |
“Blue Ladies” |
|
Hip Surgery &
Regional Therapy |
Saratoga Hospital |
Palio |
Saratoga Hospital |
|
MammoSite 5 Day Targeted Radiation Therapy |
Hologic |
Diccicco Battista Communications |
“Voices of MammoSite” |
Best Digital Media Campaign Finalists
|
Brand/Condition |
Company |
Agency |
Ad Title |
|
GARDASIL |
Merck |
Rapp Collins Worldwide |
“Take a Step Against Cervical Cancer” |
|
Fluvirin |
Novartis Vaccines |
Cadient Group |
FluFlix Vaccine Awareness Contest |
|
Knowmenopause.com |
Wyeth |
Avenue A/Razorfish |
“Cheryl Ladd” |
Best Multi-cultural Finalists
|
Brand/Condition |
Company |
Agency |
Ad Title |
|
GARDASIL |
Merck |
Prime Access, Inc. |
“Uno Menos” |
|
Mirena |
Bayer |
Young & Rubicam |
“Where do you want to be?” |
|
Crestor |
AstraZeneca |
Digitas Health |
“Tu Crestor” |
Best Branded Pharmaceutical Website Finalists
Best Branded Print Campaign
|
Brand |
Company |
Agency |
Ad Title |
|
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
|
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” |
Best Branded Television Campaign
|
Brand |
Company |
Agency |
Ad Title |
|
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
|
Cymbalta |
Eli Lilly |
DraftFCB |
“Depression Hurts” |
|
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” |
The finalists are...(listed alphabetically)
|
Best Branded Integrated Finalists
|
Brand |
Company |
Agency |
Ad Title |
|
Aloxi |
MGI Pharma |
GSW Worldwide |
“I Felt” |
|
GARDASIL |
Merck |
Rapp Collins
Worldwide |
“3-is-Key” |
|
Knowmenapause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com Ad Campaign |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie/
G2 Direct & Digital |
“Everyday Things” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
Best CRM/Direct Mail Campaign Finalists
|
Brand |
Company |
Agency |
Ad Title |
|
COREG CR |
GlaxoSmithKline |
Targetbase |
The COREG CR Migration Initiative |
|
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
“Asthma Kid Care” |
|
Symbicort |
AstraZeneca |
EvoLogue |
“Measures of Success” |
|
Tracleer |
Actelion Pharmaceuticals |
Roska Healthcare Advertising |
“Sure Steps” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Targetbase |
Vantage Program |
Best Non-Branded Campaign Finalists
|
Disease/Condition |
Company |
Agency |
Ad Title |
|
Bipolar Disorder |
Bristol-Myers Squibb & Otsuka America |
RTC Relationship Marketing |
“Moving Forward” |
|
Influenza Vaccination |
Novartis Vaccines |
EvoLogue |
“Share the Love, Not the Flu” |
|
P.A.D. |
Bristol- Myers Squibb & Sanofi Pharmaceutical Partnership |
Gillespie |
“Real Talk” |
|
Rheumatoid Arthritis |
Amgen & Wyeth |
DraftFCB |
“Life Less Interrupted” |
|
Women's Health |
Wyeth |
Ogilvy Healthworld |
KnowMenopause.com |
Best Non-Branded Website Finalists
Best Point-Of-Care Campaign Finalists
|
Brand/Disease/Condition |
Company |
Agency |
Ad Title |
|
Avodart |
GlaxoSmithKline |
McCann Erickson |
“Shrink It” |
|
FOSRENOL |
Shire Specialty Pharma |
MicroMass Communications |
“The Community Guide” |
|
Knowmenapause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com Ad Campaign |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie |
“Digital Walls” |
|
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
AKC In-office Program |
Best Medical Device, Test or Operating Procedure Finalists
|
Brand/Procedure/Device |
Company |
Agency |
Ad Title |
|
Juvedrem Injectable Gel |
Allergan |
Grey NYC |
“Parenthesis” |
|
MammoSite 5 Day Targeted Radiation Therapy |
Hologic |
Diccicco Battista Communications |
“Voices of MammoSite” |
|
Restylane |
Medicis |
Anderson DDB Health & Lifestyle |
“Why Do I Use Restylane ” |
|
Hip Surgery & Regional Therapy |
Saratoga Hospital |
Palio |
Saratoga Hospital |
|
Zimmer Gender Solutions Knee |
Zimmer |
AbelsonTaylor |
“Blue Ladies” |
Best Digital Media Campaign Finalists
|
Brand/Condition |
Company |
Agency |
Ad Title |
|
Fluvirin |
Novartis Vaccines |
Cadient Group |
FluFlix Vaccine Awareness Contest |
|
GARDASIL |
Merck |
Rapp Collins
Worldwide |
Take a Step Against Cervical Cancer |
|
Knowmenapause.com |
Wyeth |
Avenue A/Razorfish |
“Cheryl Ladd” |
Best Multi-Cultural Finalists
|
Brand/Condition |
Company |
Agency |
Ad Title |
|
Crestor |
AstraZeneca |
Digitas Health |
“Tu Crestor” |
|
GARDASIL |
Merck |
Prime Access, Inc. |
“Uno Menos” |
|
Mirena |
Bayer |
Young & Rubicam |
“Where do you want to be?” |
Best Branded Pharmaceutical Website Finalists
Best Branded Print Campaign
|
Brand |
Company |
Agency |
Website |
|
Avodart |
GlaxoSmithKline |
McCann Erickson |
“Shrink It” |
|
Cymbalta |
Eli Lilly |
DraftFCB |
“Depression Hurts” |
|
FASLODEX |
AstraZeneca |
Wunderman |
“I am Me First” |
|
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie |
“Everyday Things” |
|
Plavix |
Bristol-Myers Squibb & Sanofi-Aventis |
Saatchi & Saatchi Consumer Health + Wellness |
“The Clot” |
|
Requip |
GlaxoSmithKline |
McCann HumanCare |
“Mystery” |
|
Veramyst |
GlaxoSmithKline |
Grey NYC |
“Power of One” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
|
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” |
Best Branded Television Campaign
|
Brand |
Company |
Agency |
Ad Title |
|
Aloxi |
MGI Pharma |
GSW Worldwide |
“I Felt” |
|
Avodart |
GlaxoSmithKline |
McCann Erickson |
“Shrink It” |
|
Cymbalta |
Eli Lilly |
DraftFCB |
“Depression Hurts” |
|
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
|
Orencia |
Bristol-Myers Squibb |
MRM Gillespie |
“Everyday Things” |
|
Plavix |
Bristol-Myers Squibb & Sanofi-Aventis |
Saatchi & Saatchi Consumer Health + Wellness |
“Fire Chief” |
|
Requip |
GlaxoSmithKline |
McCann HumanCare |
“Mystery” |
|
Seasonique |
Barr Laboratories |
PACE, Inc. |
“Both Sides” |
|
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
|
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” | |
Congratulations to all the Winners.
About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year's DTC National will be held April 16– 18, 2008 at the JW Marriott in Washington DC . Hotel space is limited, early reservations and registrations are encouraged.
About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc ., the leading DTC consulting, training, and publishing company. The June 2008 issue will feature coverage of Ad Award winners. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.
About RealAge
Co-founded in 1996 by Dr. Michael Roizen, RealAge provides unique on-line personal health management tools that educate, empower and motivate healthy behavior to promote “living younger” among its members. The RealAge Test, our patented, flagship product and the first measurement standard for healthcare, provides medically valid metrics that compare biological versus chronological years, based upon each member's individualized results. This patented health metric, which is backed by 25,000 medical studies and more than 125 different factors, has received widespread consumer, medical and scientific acceptance. RealAge is one of the leading direct-to-consumer marketing companies for consumer healthcare information and personalized healthcare solutions. We deliver relevant, sponsored, DTC messages to targeted segments of our member base. These messages motivate consumers to assess and change their health choices, visit their doctor for diagnosis, and comply with the treatment regimen prescribed.
