Winners are listed below ( Gold, Silver, Bronze) Best Branded Integrated Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
Crestor |
AstraZeneca |
Digitas Health |
Crestor Building Campaign |
Silver |
PSA-ADHD |
Shire |
Porter Novelli |
Adult ADHD is Real |
Bronze |
Natrelle |
Allergan |
Ogilvy |
The Natrelle Collection |
Best CRM/Direct Mail Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
Crestor |
AstraZeneca |
Digitas Health |
Crestor 360 |
Silver |
Plavix |
BMS/Sanofi-Aventis |
MRM Worldwide |
Legs: PAD Awareness Month |
Bronze |
Mirapex |
Boehringer Ingelheim |
Ogilvy Healthworld |
Mirapex - Simple Steps |
Best Disease Education Campaign Finalists |
||||
|
Disease/Condition |
Company |
Agency |
Ad Title |
Gold |
ADHD |
Shire |
Porter Novelli |
Adult ADHD is Real |
Silver |
Psoriatic Arthritis |
Amgen/Wyeth |
AbelsonTaylor |
Question Mark |
Bronze |
Premarin/Prempro |
Wyeth |
Ogilvy Healthworld |
Freezer Aisle |
Best Disease Education Website Finalists |
||||
|
Disease/Condition |
Company |
Agency |
Website |
Gold |
Cystic Fibrosis |
Novartis |
Toolhouse |
www.CFVoice.com |
Silver |
Diabetes |
dLife |
dLife |
www.dlife.com |
Bronze |
Rheumatoid Arthritis |
UCB, Inc. |
Heartbeat Digital |
www.ReachBeyondRA.com |
Best Point-Of-Care Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
GARDASIL |
Merck & Co. |
Rapp |
Audio Patient Education |
Silver |
Fosrenol |
Shire |
MicroMass |
RD Tool Kit |
Bronze |
Singulair |
Merck & Co. |
Marketing Drive |
Scholastic Lending Library |
Best Medical Device, Test or Operating Procedure Finalists |
||||
|
Brand/Procedure/Device |
Company |
Agency |
Ad Title |
Gold |
Smith & Nephew |
Smith & Nephew |
Ogilvy Healthworld |
The Ink Campaign |
Silver |
Transitions Lenses |
Transitions Optical |
Saatchi & Saatchi |
Healthy Sight |
Bronze |
Natrelle |
Allergan |
Ogilvy Healthworld |
The Natrelle Collection |
Best Digital Media Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
GARDASIL |
Merck & Co. |
Rapp |
Facebook Fan Page |
Silver |
Humira |
Abbott |
Intouch Solutions |
Psoriasis Banners |
Bronze |
NuvaRing |
Schering-Plough |
Heartbeat Digital |
NuvaRing Banners |
Best Multi-Cultural Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
Flomax |
Boehringer Ingelheim |
The Bravo Group |
Appreciate |
Silver |
Baraclude |
Bristol-Myers Squibb |
Euro RSCG Life |
Baraclude Out of Home |
Bronze |
ISENTRESS |
Merck & Co. |
Prime Access |
How I Want to Be Treated |
Best Branded Website Finalists |
||||
|
Brand |
Company |
Agency |
Website |
Gold |
Pulmicort Respules |
AstraZeneca |
Digitas Health |
www.PulmicortRespules.com |
Silver |
GARDASIL |
Merck & Co. |
Rapp |
www.Gardasil.com |
Bronze |
Arimidex |
AstraZeneca |
Digitas Health |
www.Arimidex.com |
Best Branded Television Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
Cymbalta |
Eli Lilly |
DRAFTFCB |
Depression Hurts |
Silver |
Mirapex |
Boehringer Ingelheim |
Ogilvy Healthworld |
Logo Legs II |
Bronze |
GARDASIL |
Merck & Co. |
DDB NY |
I Chose |
Best Branded Print Campaign Finalists |
||||
|
Brand |
Company |
Agency |
Ad Title |
Gold |
EVISTA |
Eli Lilly |
GREYnyc |
Raise Your Hand |
Silver |
Cymbalta |
Eli Lilly |
DRAFTFCB |
Depression Hurts |
Bronze |
PROPECIA |
Merck & Co. |
Prime Access |
Save the Hair |
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