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2010 DTC National Advertising Award Winners Honored DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the winners of the 10th annual DTC National Advertising Awards, held in conjunction with the DTC National Conference, April 7-9, in Washington D.C. The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.
Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.
The Winners are...
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Best Branded Integrated Winners
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Brand |
Company |
Agency |
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Nasonex |
Merck & Co., Inc. |
Daggerwing Health |
Gold |
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Symbicort |
AstraZeneca |
EvoLogue |
Silver |
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Treximet |
GlaxoSmithKline |
Euro RSCG Tonic |
Bronze |
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Best CRM/Direct Mail Campaign Finalists
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Brand |
Company |
Agency |
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Vytorin and Zetia |
Merck & Co., Inc. |
Rapp Collins |
Gold |
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Micardis |
Boehringer Ingelheim |
G2 Direct & Digital |
Silver |
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Enbrel |
Pfizer/Amgen |
DraftFCB |
Bronze |
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Best Disease Education Campaign Finalists
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Brand/Condition |
Company |
Agency |
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HPV & Cervical Cancer |
Merck & Co., Inc. |
DraftFCB |
Gold |
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Baraclude |
Bristol-Myers Squibb |
Euro RSCG Life Chelsea |
Silver |
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HPV & Cervical Cancer |
Merck & Co., Inc. |
DDB NY/Rapp NY |
Bronze |
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Best Point-Of-Care Campaign Finalists
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Brand |
Company |
Agency |
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Angeliq |
Bayer Women's Healthcare |
EvoLogue |
Gold |
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Plavix |
Bristol-Myers Squibb/sanofi-aventis |
Unit 7 |
Silver |
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YAZ |
Bayer Women's Healthcare |
EvoLogue |
Bronze |
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Best Digital Media Campaign Finalists
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Brand |
Company |
Agency |
Ad Title |
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NuvaRing |
Merck & Co., Inc. |
Razorfish |
Gold |
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Vyvanse |
Shire |
Euro RSCG Tonic |
Silver |
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Seroquel XR |
AstraZeneca |
"undisclosed" |
Bronze |
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Best Branded Website Finalists
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Brand |
Company |
Agency |
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Vyvanse |
Shire |
Euro RSCG Tonic |
Gold |
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CONCERTA |
McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc. |
Ogilvy Healthworld |
Silver |
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MULTAQ |
sanofi-aventis |
Saatchi & Saatchi Wellness |
Bronze |
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Best Branded Television Campaign Finalists
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Brand |
Company |
Agency |
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FLOMAX |
Boehringer Ingelheim |
Grey NYC |
Gold |
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Cymbalta |
Eli Lilly & Company |
DraftFCB |
Silver |
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Gardasil
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Merck & Co., Inc. |
DDB NY |
Bronze |
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Best Branded Print Campaign Finalists
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Brand |
Company |
Agency |
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FLOMAX |
Boehringer-Ingelheim |
Grey NYC |
Gold |
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Latisse® |
Allergan |
Grey NYC |
Silver |
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Symbicort |
AstraZeneca |
EvoLogue |
Bronze | |
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This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.
For more information about the DTC National Advertising Awards please visit the 2010 DTC Advertising Awards Website.
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers. For more information on the DTC National Conference, please visit our Website, http://www.dtcperspectives.com/ orcall Debra Sander at (973) 377-2106 ex 221.
DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our Conference Series.
Ad Awards Sponsored by: 
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