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2010 DTC National Advertising Award Winners Honored

DTC Perspectives, Inc., the leading conference, training and  publishing company for direct-to-consumer (DTC) marketing, today announced the winners of  the 10th annual DTC National Advertising Awards, held  in conjunction with the DTC National Conference, April 7-9, in Washington D.C.  The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.


Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories.  For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.

The Winners are...


Best Branded Integrated Winners

Brand

Company
Agency
Nasonex
Merck & Co., Inc.
Daggerwing Health
Gold
Symbicort
AstraZeneca
EvoLogue
Silver
Treximet
GlaxoSmithKline
Euro RSCG Tonic
Bronze

Best CRM/Direct Mail Campaign Finalists
Brand
Company
Agency
Vytorin and Zetia
Merck & Co., Inc.
Rapp Collins
Gold
Micardis
Boehringer Ingelheim
G2 Direct & Digital
Silver
Enbrel
Pfizer/Amgen
DraftFCB
Bronze

Best Disease Education Campaign Finalists
Brand/Condition
Company
Agency
HPV & Cervical Cancer
Merck & Co., Inc.
DraftFCB
Gold
Baraclude
Bristol-Myers Squibb
Euro RSCG Life Chelsea
Silver
HPV & Cervical Cancer
Merck & Co., Inc.
DDB NY/Rapp NY
Bronze

Best Point-Of-Care Campaign Finalists
Brand
Company
Agency
Angeliq
Bayer Women's Healthcare
EvoLogue
Gold
Plavix
Bristol-Myers Squibb/sanofi-aventis
Unit 7
Silver
YAZ
Bayer Women's Healthcare
EvoLogue
Bronze

Best Digital Media Campaign Finalists
Brand
Company
Agency
Ad Title
NuvaRing
Merck & Co., Inc.
Razorfish
Gold
Vyvanse
Shire
Euro RSCG Tonic
Silver
Seroquel XR
AstraZeneca
"undisclosed"
Bronze

Best Branded Website Finalists
Brand
Company
Agency
Vyvanse
Shire
Euro RSCG Tonic
Gold
CONCERTA
McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc.
Ogilvy Healthworld
Silver
MULTAQ
sanofi-aventis
Saatchi & Saatchi Wellness
Bronze

Best Branded Television Campaign Finalists
Brand
Company
Agency
FLOMAX
Boehringer Ingelheim
Grey NYC
Gold
Cymbalta
Eli Lilly & Company
DraftFCB
Silver
Gardasil
Merck & Co., Inc.
DDB NY
Bronze

Best Branded Print Campaign Finalists
Brand
Company
Agency
FLOMAX
Boehringer-Ingelheim
Grey NYC
Gold
Latisse®
Allergan
Grey NYC
Silver
Symbicort
AstraZeneca
EvoLogue
Bronze

 

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.

For more information about the DTC National Advertising Awards please visit the 2010 DTC Advertising Awards Website.


The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing.  Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities.  Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers.  For more information on the DTC National Conference, please visit our Website, http://www.dtcperspectives.com/ orcall Debra Sander at (973) 377-2106 ex 221. 


DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing.  It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our Conference Series.

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