DTC Awards

As a leading provider of the DTC industry's conferences and publications, DTC Perspectives, Inc. values recognizing excellence in direct-to-consumer marketing.  To do so, we have created three different industry awards, designed to highlight the advancements, innovation and creativity in this relatively young and complex area of pharmaceutical marketing. 

Please click on of the following awards to learn more:

The Advertising Awards are designed to honor excellence in DTC creative based on independent judging of the campaign creative.  Each campaign is judged against campaigns run within the same medium (TV, print, online etc.). 

The Top 25 Marketers of the Year are a select group of industry leaders designed to recognize individual achievement, innovation, branding success and influence in our young industry and to recognize the individual DTC marketers behind the most successful campaigns.  These individuals lead the way at pharmaceutical companies of all sizes. 

The Perspectives On Excellence Awardswere created to be provide the industry with the opportunity to recognize the companies and agencies that are leading the industry with more responsible and innovative DTC communications. Winners of the POE Awards are selected by a combination of votes from DTC Perspectives readers at large, a group of industry experts and the DTC Perspectives editorial team.