DTC Awards

As a leading provider of the DTC industry's conferences and publications,
DTC Perspectives, Inc. values recognizing excellence in direct-to-consumer marketing. 
To do so, we have created three different industry awards, designed to highlight the
advancements, innovation and creativity in this relatively young and complex area of
 pharmaceutical marketing. 

Please click on of the following awards to learn more:

The Advertising Awards are designed to honor excellence in DTC creative based
 on independent judging of the campaign creative.  Each campaign is judged against
campaigns run within the same medium (TV, print, online etc.). 

The Top 25 Marketers of the Year are a select group of industry leaders designed
to recognize individual achievement, innovation, branding success and influence in our
 young industry and to recognize the individual DTC marketers behind the most
successful campaigns.  These individuals lead the way at pharmaceutical companies
of all sizes. 

The Perspectives On Excellence Awardswere created to be provide the industry
with the opportunity to recognize the companies and agencies that are leading the
 industry with more responsible and innovative DTC communications. Winners of
the POE Awards are selected by a combination of votes from DTC Perspectives
 readers at large, a group of industry experts and the DTC Perspectives editorial team. 

DTC Hall of Fame Awards -  is the 1st DTC Award to  honor and recognize individual
 DTC Leaders who have made significant contributions to advancing the DTC Marketing
 field, and demonstrated a lifetime of achievement in DTC Marketing.