Reach Your Intended Audience of DTC Decision Makers at 1/3 of the Cost Compared to General Industry Publications

1. Targeted Reach.
   DTCP is the only trade publication that focuses exclusively on pharmaceutical consumer marketing. It is read cover-to-cover by over 4,000 pharmaceutical marketers: mainly brand/product/marketing managers. Thus, unlike the general industry publications, your message reaches the decision makers who you intend to reach - without wasting valuable advertising dollars to reach functions beyond your target audience.
2. Cost Effective.
   Pay significantly less than the other publications to reach the same audience of pharmaceutical marketers. Our pharmaceutical marketer CPMs are as low as 1/3* of general industry publications, and reach the same client-side decision maker audience.
3. Engaged Readers.
   DTC Perspectives Magazine has a loyal readership that reads us cover-to-cover, since we are focused entirely on the DTC industry. We provide our readers with first class articles on best practices that deliver practical, actionable insights. Our readers recognize that advertisers in DTC Perspectives offer a service relevant to their business.
4. Integrated Marketing Opportunities.
   DTC Perspectives, Inc. is the leading DTC training, publishing and consulting company. In addition to publishing DTC Perspectives Magazine, we produce three DTC conferences per year (including the flagship DTC National Conference), publish a weekly e-newsletter, and regularly consult with major pharmaceutical corporations. We offer integrated marketing packages that include conference attendance, sponsorship, exhibitor and speaker opportunities, print and online advertising and authoring opportunities, to yield unrivaled high profile exposure, year long continuity and significant savings.
5. Exclusive DTC Features.
   DTC Perspectives Magazine is the forum for recognizing excellence in consumer marketing. Leverage your client relationships in our awards issues: The Perspectives On Excellence Awards, presented at The Achieving DTC Success Conference in October, honor the DTC Company, Brand, and Agency of the Year, and is given complete coverage in the winter issue. The spring issue highlights the DTC National Conference, profiling The Top 25 DTC Marketers of the Year as well as the winners of the DTC National Advertising Awards.

* Source: 10/2003 CPM analysis using 2003 Rate cards