DTC Readership Breakdown
| Total Circulation: | 6859 | |
| Readers from Pharmaceutical Marketing: | 2610 | |
| Readers from Agencies and other service providers: | 3878 | |
| Percentage of Pharma Marketers: | 40% | |
| Core subscribers: | 6392 (Industry pros who signed up via website, BRCs conferences.) | |
| The following lists are available for one time rentals: Core Subsrcibers | ||
| Pharmaceutical Manufacturers: | 2259 | |
| Corporate Management | 205 | |
| Product/Brand Management: | 799 | |
| Marketing Management: | 830 | |
| Ad Promotions: | 32 | |
| Sales Management: | 45 | |
| Communications/Public Affairs | 23 | |
| Analyst: | 21 | |
| Account & Media Management: | 19 | |
| Media Planning: | 12 | |
| Marketing Research: | 115 | |
| Research & Development: | 32 | |
| Regulatory & Govt. Affairs: | 57 | |
| Consultant: | 12 | |
| Human Resources: | 36 | |
| Other: | 20 | |
| Advertising Agency - Consumer | 728 | |
| Corporate Management: | 182 | |
| Product/Brand Management: | 28 | |
| Marketing Management: | 91 | |
| Ad Promotions: | 13 | |
| Sales Management: | 28 | |
| Communications/Public Affairs: | 6 | |
| Analyst: | 3 | |
| Account & Media Management: | 253 | |
| Media Planning: | 58 | |
| Market Research: | 37 | |
| Research & Development: | 3 | |
| Regulatory & Govt. Affairs: | 3 | |
| Consultant: | 9 | |
| Other: | 15 | |
| Advertising Agency - Pharmaceutical: | 509 | |
| Corporate Management: | 131 | |
| Product/Brand Management: | 20 | |
| Marketing Management: | 84 | |
| Ad Promotions: | 16 | |
| Sales Management: | 14 | |
| Communications/Public Affairs: | 12 | |
| Analyst: | 1 | |
| Account & Media Management: | 164 | |
| Media Planning: | 26 | |
| Market Research: | 20 | |
| Research & Development: | 4 | |
| Regulatory & Govt/. Affairs: | 0 | |
| Consultant: | 5 | |
| Other: | 15 | |
| Advertising Agency - Consumer & Pharmaceutical: | 100 | |
| Corporate Management: | 37 | |
| Product/Brand Management: | 6 | |
| Marketing Management: | 14 | |
| Ad Promotions: | 0 | |
| Sales Management: | 3 | |
| Communications/Public Affairs: | 3 | |
| Analyst: | 0 | |
| Account & Media Management: | 27 | |
| Media Planning: | 1 | |
| Market Research: | 2 | |
| Research & Development: | 4 | |
| Regulatory & Govt/. Affairs: | 1 | |
| Consultant: | 0 | |
| Other | 2 | |
| Marketing/Communications/PR: | 1360 | |
| Corporate Management: | 376 | |
| Product/Brand Management: | 47 | |
| Marketing Management: | 401 | |
| Ad Promotions: | 12 | |
| Sales Management: | 182 | |
| Communications/Public Affairs: | 37 | |
| Analyst: | 6 | |
| Account & Media Management: | 148 | |
| Media Planning: | 21 | |
| Market Research: | 42 | |
| Research & Development: | 18 | |
| Regulatory & Govt. Affairs | 2 | |
| Consultant: | 33 | |
| Other: | 35 | |
| Media - Cable: | 58 | |
| Account & Media: | 14 | |
| Corporate Management: | 3 | |
| Marketing Management: | 7 | |
| Market Research: | 0 | |
| Sales Management: | 34 | |
| Media - Network: | 50 | |
| Account & Media: | 22 | |
| Corporate Management: | 5 | |
| Marketing Management: | 7 | |
| Market Research: | 2 | |
| Sales Management: | 16 | |
| Media - Syndication: | 11 | |
| Account & Media: | 7 | |
| Corporate Management: | 0 | |
| Marketing Management: | 1 | |
| Marke Reseach | 0 | |
| Sales Management: | 3 | |
| Publishing: | 544 | |
| Corporate Management: | 86 | |
| Product/Brand Management: | 4 | |
| Marketing Management: | 117 | |
| Ad Promotions: | 12 | |
| Sales Management: | 153 | |
| Analyst: | 0 | |
| Communications/Public Affairs: | 4 | |
| Account & Media Management: | 110 | |
| Media Planning: | 2 | |
| Market Research: | 15 | |
| Research & Development: | 5 | |
| Regulatory & Govt. Affairs: | 7 | |
| Publishers: | 14 | |
| Consultant: | 3 | |
| Other: | 12 | |
| Market Research & Analytic: | 449 | |
| Corporate Management: | 78 | |
| Product/Brand Management: | 25 | |
| Marketing Management: | 70 | |
| Ad Promotions: | 7 | |
| Sales Management: | 26 | |
| Analyst: | 17 | |
| Communications/Public Affairs: | 6 | |
| Account & Media Management: | 64 | |
| Media Planning: | 7 | |
| Market Research: | 90 | |
| Research & Development: | 11 | |
| Regulatory & Govt. Affairs: | 6 | |
| Consultant: | 14 | |
| Other: | 28 | |
| Consulting: | 230 | |
| Corporate Management: | 85 | |
| Product/Brand Management: | 8 | |
| Marketing Management: | 35 | |
| Ad Promotions: | 0 | |
| Sales Management: | 13 | |
| Analyst: | 2 | |
| Communications/Public Affairs: | 0 | |
| Account & Media Management: | 4 | |
| Media Planning: | 2 | |
| Market Research: | 9 | |
| Research & Development: | 1 | |
| Regulatory & Govt. Affairs: | 2 | |
| Consultant: | 67 | |
| Other: | 2 | |
| Education: | 92 | |
| Corporate Management: | 14 | |
| Product/Brand Management: | 2 | |
| Marketing Management: | 10 | |
| Ad Promotions: | 0 | |
| Sales Management: | 4 | |
| Analyst: | 4 | |
| Communications/Public Affairs: | 3 | |
| Account & Media Management: | 5 | |
| Media Planning: | 0 | |
| Market Research: | 24 | |
| Research & Development: | 7 | |
| Regulatory & Govt. Affairs: | 2 | |
| Professor: | 7 | |
| Student: | 4 | |
| Consultant: | 4 | |
| Other: | 4 | |
| e-Health/Software: | 212 | |
| Corporate Management: | 64 | |
| Product/Brand Management: | 4 | |
| Marketing Management: | 41 | |
| Ad Promotions: | 0 | |
| Sales Management: | 43 | |
| Analyst: | 1 | |
| Communications/Public Affairs: | 5 | |
| Account & Media Management: | 24 | |
| Media Planning: | 0 | |
| Market Research: | 12 | |
| Research & Development: | 3 | |
| Regulatory & Govt. Affairs: | 0 | |
| Consultants: | 5 | |
| Other: | 8 | |
| Other: | 257 | |
| Total: | 6859 | |
| Date: | 8/21/07 | |
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From the
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DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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