DTC Readership Breakdown
DTC Perspectives is currently updating the subscriber reader breakdown 1/23/09
| Total Circulation: | 6355 | |
| Readers from Pharmaceutical Marketing: | 2610 | |
| Readers from Agencies and other service providers: | 3878 | |
| Percentage of Pharma Marketers: | 40% | |
| Core Subscribers: | 6355 (Industry pros who signed up via website, BRCs conferences.) | |
| The following lists are available for one time rentals: Core Subscribers | ||
| Pharmaceutical Manufacturers: | 1963 | |
| Corporate Management | 205 | |
| Product/Brand Management: | 799 | |
| Marketing Management: | 830 | |
| Ad Promotions: | 32 | |
| Sales Management: | 45 | |
| Communications/Public Affairs | 23 | |
| Analyst: | 21 | |
| Account & Media Management: | 19 | |
| Media Planning: | 12 | |
| Marketing Research: | 115 | |
| Research & Development: | 32 | |
| Regulatory & Govt. Affairs: | 57 | |
| Consultant: | 12 | |
| Human Resources: | 36 | |
| Other: | 20 | |
| Advertising Agency - Consumer | 675 | |
| Corporate Management: | 182 | |
| Product/Brand Management: | 28 | |
| Marketing Management: | 91 | |
| Ad Promotions: | 13 | |
| Sales Management: | 28 | |
| Communications/Public Affairs: | 6 | |
| Analyst: | 3 | |
| Account & Media Management: | 253 | |
| Media Planning: | 58 | |
| Market Research: | 37 | |
| Research & Development: | 3 | |
| Regulatory & Govt. Affairs: | 3 | |
| Consultant: | 9 | |
| Other: | 15 | |
| Advertising Agency - Pharmaceutical: | 389 | |
| Corporate Management: | 131 | |
| Product/Brand Management: | 20 | |
| Marketing Management: | 84 | |
| Ad Promotions: | 16 | |
| Sales Management: | 14 | |
| Communications/Public Affairs: | 12 | |
| Analyst: | 1 | |
| Account & Media Management: | 164 | |
| Media Planning: | 26 | |
| Market Research: | 20 | |
| Research & Development: | 4 | |
| Regulatory & Govt/. Affairs: | 0 | |
| Consultant: | 5 | |
| Other: | 15 | |
| Advertising Agency - Consumer & Pharmaceutical: | 93 | |
| Corporate Management: | 37 | |
| Product/Brand Management: | 6 | |
| Marketing Management: | 14 | |
| Ad Promotions: | 0 | |
| Sales Management: | 3 | |
| Communications/Public Affairs: | 3 | |
| Analyst: | 0 | |
| Account & Media Management: | 27 | |
| Media Planning: | 1 | |
| Market Research: | 2 | |
| Research & Development: | 4 | |
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