Print Advertising

RATE CARD - Effective January 2009

DTC Perspectives is the source for those who are creating, and executing direct-to-consumer communications. DTCP is the only pharma industry forum dedicated solely to consumer marketing. Each issue is packed with insights, knowledge and best practices from leading DTC marketers at both the top pharmcos and agencies.

Ad Sizes:
Full page	8 1/2 x 10 7/8	(bleed - see above for specs)
2/3 page	7 x 5 13/16	(non-bleed)
1/2 page	7 x 4 9/16	(non-bleed)
1/3 page (horizontal)	4 1/2 x 4 9/16	(non-bleed)
1/3 page (vertical)	2 1/4 x 9 1/8	(non-bleed)
1/4 page	4 1/2 x 3 1/4	(non-bleed)

General Requirements:

1. All advertisements should be sent in the form of digital mechanicals on floppy disk, zip or CD, created in the following software programs:
   
   • Adobe Illustrator 8.0 (can accept up to 10.0)
   • Adobe Photoshop
   • Note: We will no longer accept files in Quark Xpress
2. All fonts need to be included with the mechanical file - screen and printer fonts. Only Type 1 postscript fonts should be used. Do NOT use True Type fonts. Include all fonts in the family (italic, bold, bold italic, black, etc.). Do NOT use style fonts from the palette.
3. Include all placed or linked images used in the mechanical. Images should be 300 dpi and placed at 100% size. File formats should be either eps or tiff. All images should be CMYK.
4. A color digital proof of the file, made from the final file, must accompany each mechanical disk. The file identification information and name, address and the contact person for each job must be enclosed. Film will not be accepted.
5. Mechanicals should be sent directly to:

DTC Perspectives Inc.
Attn: Brooke Kobren
30 Columbia Turnpike, 2nd Floor
Florham Park NJ 07932
973-377-2106 x 227
brooke@dtcperspectives.com

Cancellations:
No cancellations after closing date.

Please Note:
Additional fees may be charged to artwork that needs to be reworked due to noncompliance with the specifications listed above.