Print Advertising
RATE CARD - Effective January 2008
DTC Perspectives is the source for those who are creating, and executing direct-to-consumer communications. DTCP is the only pharma industry forum dedicated solely to consumer marketing. Each issue is packed with insights, knowledge and best practices from leading DTC marketers at both the top pharmcos and agencies.
| Color Ad Rates (NET): | 1x | 2x | 3x | 4x |
| Issue Belly Band | 5,000 | - | - |
- |
| 1 Page: | 2,800 | 2,600 | 2,400 | 2,300 |
| 1/2 Page: | 2,200 | 1,900 | 1,600 | 1,300 |
| 1/3 Page: | 2,000 | 1,700 | 1,400 | 1,100 |
| 1/4 Page: | 1,800 | 1,500 | 1,200 | 900 |
| 1/8 Page: | 900 | 750 | 600 | 450 |
| Buy four full page ads and receive a Free Pass to The DTC National or one of our other conferences, a $2000 Value. | ||||
| Staff: | Position: |
| Robert Ehrlich | Chairman/CEO, DTC Perspectives, Inc. |
| Mark Tosh | Editor in Chief/VP of Analytics |
| Hellen Spanjer | COO/Vice President of Marketing |
| Christine Franklin | Director of Marketing |
| Lauren Griffith | Sales & Marketing Manager |
| Brooke Kobren | Marketing & Production Associate |
| Jen Haug | Market Researcher & Editorial Assistant |
| Lori Hnatov | Art Director, Vision Graphics Inc. |
| Premium Upgrades: | |
| Back Cover | $1500 |
| Inside Front Cover | $1200 |
| Inside Back Cover | $850 |
| Opp Table of Contents | $700 |
| Opp Page 6 | $600 |
| Opp Page 8 | $500 |
| Special Award section placement: $1000 Reader's Poll Awards in fall issue and Top 25 Marketer section in spring issue. | |
| For an insertion order click here |
| Insertion orders can be faxed to (973)377-1106. Attention: Lauren Griffith |
| For editorial information, contact: DTC Perspectives , Inc. Mark Tosh 30 Columbia Turnpike, 2nd Floor Florham Park, NJ Phone: 07932 973-377-2106 ext. 224 Fax: 973-377-1106 To View Editorial Calendar click here |
| Advertising Specifications: | |
| For a Downloadable PDF of our Specs click here | |
| Color: | Full color ads accepted. All colors will be printed as 4C process. No spot colors. |
| Line Screen: | 133 |
| Maximum Density: | 300% |
| Only full page ads may bleed | |
| Live Area: | 7 1/2" x 10" |
| Trim Area: | 8 1/2" x 10 7/8" |
| Bleed: | 1/4" bleed on all 4 sides |
| Ad Sizes: | ||
| Full page | 8 1/2 x 10 7/8 | (bleed - see above for specs) |
| 2/3 page | 7 x 5 13/16 | (non-bleed) |
| 1/2 page | 7 x 4 9/16 | (non-bleed) |
| 1/3 page (horizontal) | 4 1/2 x 4 9/16 | (non-bleed) |
| 1/3 page (vertical) | 2 1/4 x 9 1/8 | (non-bleed) |
| 1/4 page | 4 1/2 x 3 1/4 | (non-bleed) |
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General Requirements:
- All advertisements should be sent in the form of digital mechanicals on floppy disk, zip or CD, created in the following software programs:
- Adobe Illustrator 8.0 (can accept up to 10.0)
- Adobe Photoshop
- Note: We will no longer accept files in Quark Xpress
- All fonts need to be included with the mechanical file - screen and printer fonts. Only Type 1 postscript fonts should be used. Do NOT use True Type fonts. Include all fonts in the family (italic, bold, bold italic, black, etc.). Do NOT use style fonts from the palette.
- Include all placed or linked images used in the mechanical. Images should be 300 dpi and placed at 100% size. File formats should be either eps or tiff. All images should be CMYK.
- A color digital proof of the file, made from the final file, must accompany each mechanical disk. The file identification information and name, address and the contact person for each job must be enclosed. Film will not be accepted.
- Mechanicals should be sent directly to:
Vision Creative Group, Inc.
Attn: Lori Hnatov
240 Cedar Knolls Road, Suite 104
Cedar Knolls, NJ 07927
973-984-3454
hnatov@visioncreativegroup.com
Cancellations:
No cancellations after closing date.
Please Note:
Additional fees may be charged to artwork that needs to be reworked due to noncompliance with the specifications listed above.
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From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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