Print Advertising
RATE CARD - Effective January 2010
DTC Perspectives is the source for those who are creating, and executing direct-to-consumer communications. DTCP is the only pharma industry forum dedicated solely to consumer marketing. Each issue is packed with insights, knowledge and best practices from leading DTC marketers at both the top pharmcos and agencies.
| Color Ad Rates (NET): | 1x | 2x | 3x | 4x |
| Issue Belly Band | 5,000 | - | - |
- |
| 1 Page: | 2,800 | 2,600 | 2,400 | 2,300 |
| 1/2 Page: | 2,200 | 1,900 | 1,600 | 1,300 |
| 1/3 Page: | 2,000 | 1,700 | 1,400 | 1,100 |
| 1/4 Page: | 1,800 | 1,500 | 1,200 | 900 |
| 1/8 Page: | 900 | 750 | 600 | 450 |
| Buy four full page ads and receive a Free Pass to The DTC National or one of our other conferences, a $2000 Value. | ||||
| Staff: | Position: |
| Robert Ehrlich | Chairman/CEO, DTC Perspectives, Inc. |
| Mark Tosh | Editor in Chief/VP of Analytics |
| Christine Franklin | COO/Vice President of Marketing |
| Scott Ehrlich | Director of Business Development |
| Brooke Kobren | Manager of Marketing & Production Operations |
| Jennifer Haug | Market Research & Editorial Associate |
| Stacey Hagenbush | Manager of Sales |
| Amanda Ehrlich | Editoral Assistant |
| Todd Lawhorne | Manager of Public Relations |
| Debra Sander | Office Coordinator |
| Premium Upgrades: | |
| Back Cover | $1500 |
| Inside Front Cover | $1200 |
| Inside Back Cover | $850 |
| Opp Table of Contents | $700 |
| Opp Page 6 | $600 |
| Opp Page 8 | $500 |
| Special Award section placement: $1000 Reader's Poll Awards in fall issue and Top 25 Marketer section in spring issue. | |
| For an insertion order click here |
| Insertion orders can be faxed to (973)377-1106. Attention: Stacey Hagenbush - 973-377-2106 x 225 |
| For editorial information, contact: DTC Perspectives , Inc. Mark Tosh 30 Columbia Turnpike,Suite 205 Florham Park, NJ Phone: 07932 973-377-2106 ext. 224 Fax: 973-377-1106 To View Editorial Calendar click here |
| Advertising Specifications: | |
| For a Downloadable PDF of our Specs click here | |
| Color: | Full color ads accepted. All colors will be printed as 4C process. No spot colors. |
| Line Screen: | 133 |
| Maximum Density: | 300% |
| Only full page ads may bleed | |
| Live Area: | 7 1/2" x 10" |
| Trim Area: | 8 1/2" x 10 7/8" |
| Bleed: | 1/4" bleed on all 4 sides |
| Ad Sizes: | ||
| Full page | 8 1/2 x 10 7/8 | (bleed - see above for specs) |
| 2/3 page | 7 x 5 13/16 | (non-bleed) |
| 1/2 page | 7 x 4 9/16 | (non-bleed) |
| 1/3 page (horizontal) | 4 1/2 x 4 9/16 | (non-bleed) |
| 1/3 page (vertical) | 2 1/4 x 9 1/8 | (non-bleed) |
| 1/4 page | 4 1/2 x 3 1/4 | (non-bleed) |
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General Requirements:
- All advertisements should be sent in the form of digital mechanicals on floppy disk, zip or CD, created in the following software programs:
- Adobe Illustrator 8.0 (can accept up to 10.0)
- Adobe Photoshop
- Note: We will no longer accept files in Quark Xpress
- All fonts need to be included with the mechanical file - screen and printer fonts. Only Type 1 postscript fonts should be used. Do NOT use True Type fonts. Include all fonts in the family (italic, bold, bold italic, black, etc.). Do NOT use style fonts from the palette.
- Include all placed or linked images used in the mechanical
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