DTC Perspectives Inc. is a publishing, conference/training, and consulting company that specializes in analysis of consumer marketing of pharmaceutical products. Our business is providing analyses and information to industry professionals who are engaged in all aspects of consumer marketing (DTC) at pharmaceutical companies, agencies, and/or industry suppliers of services. It is our goal to serve as the premier forum for DTC marketers through our DTC Perspectives magazine, DTC INSIGHTS executive brief and our conference series. Our magazine, DTC Perspectives , reaches more than 7,000 professionals engaged in DTC marketing.

Mission Statement
DTC Perspectives Inc. strives to be the leading source of best practices, knowledge and insight for Pharmaceutical Marketers who are leading, creating, and implementing direct-to-consumer communications. We aim to be the ideal media option for reaching a highly targeted audience of Pharma Marketers who read us cover to cover.

If the DTC marketplace is important to your marketing plans, we encourage you to inquire about how you can reach our audience either through DTC Perspectives magazine and/or one of our DTC conference events.

Companies who partner with us use our offerings to reach a targeted audience of pharmaceutical marketers - be it through attending, exhibiting, sponsoring or speaking at our events, writing articles for and/or advertising in the magazine.

DTC Perspectives magazine is published four times each year, including a spring issue that serves as an integrated companion to the DTC National Conference. In addition, we produce a fall conference for consumer marketers, their agencies and service-providing partners. These events provide excellent networking opportunities in addition to the highest quality content from leaders from all areas of the industry.

The DTC Conferences series includes:

The DTC National Conference -- April 16 -18, 2008 at the J.W. Marriott in Washington, D.C.
This is our flagship event - the one "must-attend" conference for DTC marketer and service providers. The 2007 National drew more than 600 industry executives. The DTC National, known as the "Forum for DTC Thought Leaders," features a leading group of industry experts sharing insights and best practices with attendees.

The DTC National Advertising Awards (which are determined by a vote of attendees at the conference) showcase the year's best in DTC advertising. The conference also includes the luncheon recognizing The Top 25 DTC Marketers of the Year. Click here for full information and submission/nomination details.

DTC Fall Conference -- 2008 dates and location to be announced
This two-day conference includes presentations, case studies, and panel discussions led by a Best in Class Faculty of DTC experts discussing strategy, media and best practices to plan for a new year of DTC success. Don't Miss the Coverage of Critical Issues Facing the New Era of DTC Marketing!

Also features a gala dinner honoring The Perspectives on Excellence Awards (The POEs), the results of a reader's poll determining the most admired DTC companies, brands, agencies, and service providers.

The Founder
DTC Perspectives Inc. was founded in 2000 by Bob Ehrlich, a former Vice President of Consumer Marketing for Parke-Davis, a Warner-Lambert division. He saw the need for an outlet for the growing DTC community to discuss the many complex issues surrounding this new area of pharma marketing. Bob has extensive DTC and consumer marketing experience in his 20-year marketing career at Warner-Lambert and General Foods. At Parke-Davis, Bob oversaw the consumer launch of Lipitor®, one of the most successful product launches in the history of the pharmaceutical industry.

Location
DTC Perspectives Inc.
30 Columbia Turnpike, 2nd Floor
Florham Park, NJ 07932

Main Line (973) 377-2106
Fax (973) 377-1106
info@dtcperspectives.com