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DTC Perspectives Inc. is a publishing, conference/training, and consulting company that specializes in analysis of consumer marketing of pharmaceutical products. Our business is providing analyses and information to industry professionals who are engaged in all aspects of consumer marketing (DTC) at pharmaceutical companies, agencies, and/or industry suppliers of services. It is our goal to serve as the premier forum for DTC marketers through our DTC Perspectives magazine, DTC INSIGHTS executive brief and our conference series. Our magazine, DTC Perspectives , reaches more than 7,000 professionals engaged in DTC marketing.
Companies who partner with us use our offerings to reach a targeted audience of pharmaceutical marketers - be it through attending, exhibiting, sponsoring or speaking at our events, writing articles for and/or advertising in the magazine. DTC Perspectives magazine is published four times each year, including a spring issue that serves as an integrated companion to the DTC National Conference. In addition, we produce a fall conference for consumer marketers, their agencies and service-providing partners. These events provide excellent networking opportunities in addition to the highest quality content from leaders from all areas of the industry.
The DTC National Conference -- April 16 -18, 2008 at the J.W. Marriott in Washington, D.C. The DTC National Advertising Awards (which are determined by a vote of attendees at the conference) showcase the year's best in DTC advertising. The conference also includes the luncheon recognizing The Top 25 DTC Marketers of the Year. Click here for full information and submission/nomination details. DTC Fall Conference -- 2008 dates and location to be announced
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From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
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