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Top 25 DTC Marketer Lorine Harr

lorineLorine Harr has been with Sanofi for over 15 years and is currently Head of US Reporting & Analytics for the US General Medicines & Established Products Business Unit. Lorine oversees teams responsible for forecasting, market research, brand performance analytics (national and subnational), as well as dashboard and KPI management. During her time at Sanofi, Lorine has held a series of roles with in consumer and professional marketing, managed care, operations, and finance, and she has worked on a number of product launches, including Lantus, Lantus SoloStar, and Auvi-Q. She was previously on the Lipitor launch team in operations at Parke-Davis.
Prior to joining the pharmaceutical industry, Lorine was the Manager, Marketing Services at Cunard and an Account Executive on the advertising agency side.
Lorine holds a Bachelor of Arts in Communications from the State University of New York at New Paltz, and lives in New Jersey.