Libby Wlochowicz is Director of DTC marketing for Enbrel at Amgen. She has a decade of healthcare marketing and advertising experience for Direct-to-Consumer brands in pharmaceuticals and medical devices, with experience in dermatology, rheumatology, orthopedics, nephrology, cardiology, and oncology. Before joining Amgen in 2013, Libby worked for several health care agencies including AbelsonTaylor, GA Communication Group (now Sandbox), and InterbrandHealth. Libby has piloted a series of digital “firsts” for Amgen, including Swoop paid search–the first pharma brand to use this new media channel–and YouTube TrueView advertising. She has a B.A. in History from Northwestern University.