As the Senior Director and Team Leader for U.S. Prevnar 13 Marketing at Pfizer, Jeffrey Cohen oversees the brand-focused strategic, creative and tactical work for consumer and professional marketing, including office, hospital, and retail channels. Within the past three years at Pfizer Vaccines, Jeffrey shaped the re-launch of Prevnar 13 for adults with professionals and consumers, which included the award-winning “One” DTC Campaign. He leads a talented team who are passionate about helping to protect people through vaccination.
With 15+ years in healthcare, Jeffrey brings expertise from consumer, professional and access marketing built through experience across multiple therapeutic categories. Prior to his work with Pfizer Vaccines, Jeffrey held marketing leadership roles on the Spiriva and Viagra brand teams, as well as roles in portfolio-focused professional and managed markets marketing. While working on Spiriva, he oversaw the innovative “elephant” campaign and launched the professional “Why Wait?” campaign.
He has received several marketing and business excellence awards, including the 2016 Pfizer President’s Award.
Jeffrey holds a B.A. in Mathematics, Statistics and Economics from Rutgers University, and an MBA from New York University, Stern School of Business. He resides in Bucks County, PA with his wife, Stacey, and two daughters.