Holly Rosenthal is the Senior Director of Consumer Marketing for the Dermatology Franchise at Valeant Pharmaceuticals. She has over 18 years of US and global healthcare marketing experience across multiple therapeutic categories. Her broad experience and strong creative insights enable Holly to develop memorable, breakthrough Direct-to-Consumer campaigns that empower patients to speak to their doctor.
In her current role, Holly launched the Onexton DTC campaign, evolving both the creative and media strategy to better communicate with acne sufferers. She was also responsible for evolving the JUBLIA “Fight It” DTC campaign and execution across integrated tactics including television commercials, print, digital, mobile, and in-office. When Holly is not working, she enjoys spending time with her daughter and two dogs, being a soccer mom, and traveling.