Top Menu

Tag Archives | DTC Spending

Obamacare Means Opportunity in DTC

When one cuts through the early problems of Obamacare implementation, it is clear that there are many opportunities for DTC advertisers now and in the future. Implementation issues aside, we can expect millions of Americans to be added to the insured roles. That means more people will be getting drug reimbursement and more taking drugs […]

Continue Reading

DTC Spending Stable in 2013

Based on first half spending, DTC advertisers seem to be spending about the same as the first half of 2012. Kantar Media reports spending was $1.8 billion versus $1.7 a year ago. After a very weak 2012 with double digit declines, it looks like 2013 will not see negative numbers. The reasons for stabilization are new brands doing heavy DTC. Toviaz and Xarelto were new […]

Continue Reading