Nathan “Nate” Lucht has joined Rx EDGE® Media Network as President and CEO, as it was announced in a news release yesterday. He will take the reigns from former CEO, Jim O’Dea, who will continue on with the company as Chairman. Having held leadership roles with companies such as General Mills, Boston Consulting Group, and IRI, Lucht has an established track record of success from his background in the CPG, consulting, and data and analytics service industries. “He is experienced in leading organizations, establishing business strategy, and leveraging data and analytics to achieve results measured by not only earnings growth but also in driving customer engagement and loyalty,” stated the news release.
Jim O’Dea shared that they “are thrilled to have Nate join us and lead the next phase of the company’s continued growth strategy.” With Lucht adding, “As part of our industry’s unique media mix, pharmacies are in the very best position to be where potential patients are receptive—and motivated to act. I am looking forward to building on the company’s current strategy and collaborating with the team to develop new strategies and ideas to help our clients reach more consumers and grow their businesses.”
Rx EDGE Media Network, a division of LeveragePoint Media LLC, is a leading provider of consumer media solutions distributed through a network of 30,000 retail pharmacies. Having partnered with more than 175 brands from 70 pharmaceutical manufacturers across a variety of therapeutic categories since 2000, Rx EDGE programs provide health information and education to consumers at a critical point-of-care touchpoint.