Announced on Diabetes Alert Day, March 26th, PatientPoint and the American Medical Association (AMA) are developing content to educate patients and their HCPs about the risks of type 2 diabetes as well as cardiovascular disease. The collaboration will utilize PatientPoint’s in-office technology to encourage patients to have an informed conversation about either condition, with the goal of “reaching and activating patients … to prevent the onset of both diseases,” stated the news release.
Educational materials will include a prediabetes PSA in primary care and cardiologist waiting rooms, as well as interactive banner ads and infographics available in the exam rooms. Content will drive patients to either DoIHavePrediabetes.org (which was launched by the AMA, Ad Council, Centers for Disease Control and Prevention, and the American Diabetes Association) or online, downloadable resources from the AMA and American Heart Association.
Click here to read the full details about this joint educational effort.