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Check the Pulse of Your Heart Health Marketing

Sponsored Content Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, […]

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Bob Ehrlich

DTC in Perspective: FDA Research Reinforces Warning Rationale

Many recent FDA warning letters involve what they say are distracting visuals during risk discussion. Last year Otezla and Toujeo were cited for that. A recent study using eye tracking reinforced their view that visual backgrounds on TV ads are potentially hurting comprehension of risks. Drug makers frequently mention some of the risks using supers […]

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US National Capitol

Healthcare: Repeal Now, Replace Later?

Earlier today, Nebraska Senator Ben Sasse sent a letter to President Trump urging him to separate the actions of repealing and replacing healthcare, rather than doing them simultaneously, if there is still no resolution by July 10th. Since not enough progress has been made on healthcare, during an appearance on Fox & Friends this morning the Republican […]

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