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FDA to Study Corrective DTC

FDA to Study Corrective DTC   “I applaud this to manage the corrective remedy.” -Bob Ehrlich Here is a topic that is clearly under-studied. If a drug company violates FDA promotional DTC regulations, is corrective advertising actually an appropriate remedy in correcting the original consumer misimpressions? While corrective advertising has been assumed to help […]

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Is Paula Deen the Appropriate Diabetes Celebrity?

Is Paula Deen the Appropriate Diabetes Celebrity?   “Novo Nordisk…ignore the media outcry…and keep Ms. Deen.” -Bob Ehrlich This story is all over the media. Noted celebrity chef, known for her fatty recipes, announced she has Type 2 Diabetes. She also is working with Novo Nordisk as a spokesperson. The drug industry critics are screaming […]

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Register for GOLD – Best Value for the DTC National 2012

  The DTC National Gold Pass is the ‘Best Value’ Option for Attendees interested in the full DTC National experience. From streamlining the check-in process to post-conference access of the conference videos, the Gold Pass includes a great bundle of conference elements. Attend the pre-conference workshop on targetted DTC marketing options and use your $199 […]

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