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JAMA Publishes Physician Influence Study

JAMA Publishes Physician Influence Study “Critics usually blame DTC for these patient requests.” -Bob Ehrlich A study conducted by The Morgan Institute for Health Policy at Massachusetts General Hospital has some potentially controversial results for brand marketers. The study was done via the web with 1891 responding doctors. The study was designed to measure how […]

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My Celebrity Did What?

My Celebrity Did What? “The Lance debacle is illustrative of celebrity risks.” -Bob Ehrlich Barry Bonds. Mark McGwire. Roger Clemens. Michael Vick. Tiger Woods. One day they are favorites of America, and the next they are disgraced. Their endorsements disintegrate faster than Usain Bolt runs the 100. They become butts of Jay Leno’s jokes. The […]

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Is Hispanic Advertising Important?

Is Hispanic Advertising Important? “ I am making a case…to consider Hispanic marketing.” -Bob Ehrlich This is a recurring question when every brand manager develops their media plan. Of course brand managers recognize the growth in Hispanics in the United States. The 2010 census shows 43% growth in Hispanics from 2000, mostly from Mexican immigration. […]

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