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Is Hispanic Advertising Important?

Is Hispanic Advertising Important? “ I am making a case…to consider Hispanic marketing.” -Bob Ehrlich This is a recurring question when every brand manager develops their media plan. Of course brand managers recognize the growth in Hispanics in the United States. The 2010 census shows 43% growth in Hispanics from 2000, mostly from Mexican immigration. […]

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Following Those Wings

Following Those Wings “Few brands have established a visual reminder as well as Lunesta.” -Bob Ehrlich The famous moth is back. Sunovion’s Lunesta moth is floating again on a television screen near you. What is intriguing is the 15 second reminder corporate ad. The ad is unusual in that it is all about the moth; […]

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Waste of $750 billion!

Waste of $750 billion! “Health costs must be kept under control…” -Bob Ehrlich The release on 9/6 of a report on health care inefficiency is getting widespread coverage. The experts at the Institute of Medicine conducted a major study of all facets of our healthcare system. Their conclusions were frightening. There are significant inefficiencies in […]

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Cigarettes and DTC?

Cigarettes and DTC? “Commercial speech is fully protected by our constitution.” -Bob Ehrlich What do cigarette package warnings have to do with DTC advertising? On the face of it, not much. Cigarettes are bad for you and prescription drugs help make you better. The Federal courts just ruled on a cigarette case and it has […]

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Stryker Strikes Gold

Stryker Strikes Gold “This campaign will be very effective..” -Bob Ehrlich Stryker is a medical device maker and has marketed a knee replacement for years. Their new ad campaign is a winner in my humble opinion. They call it “Get Around Knee.” The term “around” has two meanings. The first is the obvious one about […]

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Multicultural Illiteracy

Multicultural Illiteracy “Most companies are not ready for the new realities of diversity.” -Bob Ehrlich I have to admit I am quite ill-prepared for the new multicultural America. I do not speak Spanish, Russian, Arabic, Korean, or Chinese. I have a new daughter-in-law from Venezuela and although she speaks perfect unaccented English, her mother does […]

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Viva Vivus!

Viva Vivus! “Weight loss drugs will be an ideal DTC category.” -Bob Ehrlich Finally FDA has approved Vivus obesity drug Qsymia, formerly known as Qnexa. FDA required the name change to avoid confusion with other drugs. This drug will be a blockbuster for obvious reasons. Americans have shown no success in losing and keeping weight […]

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