Top Menu

FDA to Study Corrective DTC

FDA to Study Corrective DTC   “I applaud this study..how to manage the corrective remedy.” -Bob Ehrlich Here is a topic that is clearly under-studied. If a drug company violates FDA promotional DTC regulations, is corrective advertising actually an appropriate remedy in correcting the original consumer misimpressions? While corrective advertising has been assumed to help […]

Continue Reading

Is Paula Deen the Appropriate Diabetes Celebrity?

Is Paula Deen the Appropriate Diabetes Celebrity?   “Novo Nordisk…ignore the media outcry…and keep Ms. Deen.” -Bob Ehrlich This story is all over the media. Noted celebrity chef, known for her fatty recipes, announced she has Type 2 Diabetes. She also is working with Novo Nordisk as a spokesperson. The drug industry critics are screaming […]

Continue Reading