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FDA Launches Mobile App ‘Drugs@FDA Express’

The FDA recently released “Drugs@FDA Express”, a mobile app that allows users to search for information about FDA-approved brand and generic prescriptions, OTC medications, and biological therapeutic products. The mobile app is a “light” version of the full website, with the app omitting letters and reviews – although the app’s homepage states this and includes a […]

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Healthcare Tops Concerns for Americans in Latest Gallup Poll

In the latest Gallup poll, 55% of Americans “worry a great deal” about the availability and affordability of healthcare. The concerns around healthcare top the list, beating out other major concerns such as Crime and violence, Federal spending and the budget deficit, and Availability of guns. A further 23% ranked their concern level at “a […]

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Mesmerize Marketing Acquired by Brite Media Group

Out-of-home advertising company, Brite Media Group, has acquired Mesmerize Marketing, a leader in patient education at the point-of-care. “Gregory Leibert, the founder and Chief Executive Officer of Mesmerize, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the Mesmerize business along with their existing team,” outlined the […]

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Andrew Schirmer

Andrew Schirmer Named CEO of Ogilvy CommonHealth

Andrew Schirmer has taken on the role of Chief Executive Officer with Ogilvy CommonHealth North America, a WPP Health & Wellness company. He returns to his roots, having started his career with the company in 1987. Schirmer was most recently President with McCann Global Health, overseeing the firm’s global and public health unit. According to […]

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DTC Perspectives Announces 2018 Ad Awards Finalists

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, will honor a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 18th Annual DTC National Conference held April 18-20 in Boston. Sponsored by Health Monitor Network, the 2018 Advertising Awards showcase the best marketing […]

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