Health Care Costs Remain a Consumer Mystery “Open and transparent cost information will drive prices down.” -Bob Ehrlich Today consumers have a wealth of online price information on almost everything they buy. If you want the best price, a little research can get you the tools to negotiate well. You can compare costs across [...]
VERONA, N.J. (March 13, 2012) — Several leading pharmaceutical companies and brands will be honored at the much-anticipated DTC National Advertising Awards, a part of the twelfth annual DTC National Conference. Sponsored by OptumInsight and Univision, the 2012 Advertising Awards dinner will showcase the best marketing and advertising across ten categories. “We’re excited to celebrate [...]
How Onerous is DTC Pre-Submission? “I do not see this guidance as a big deal.” -Bob Ehrlich FDA just issued its draft guidance on pre-submitting DTC television ads at least 45 days in advance of airing. This is to ensure that FDA gets to see ads before they air for brands they feel might [...]
VERONA, N.J. (March 12, 2012) — DTC Perspectives Magazine, the leading publication for consumer marketers in the pharmaceutical industry, has named its eleventh annual list of “The Top 25 DTC Marketers of the Year.” This year’s class, sponsored by PARADE Magazine, includes representatives from 15 different manufacturing companies, with a broad range of DTC responsibilities, [...]
