This year’s DTC Perspectives Top 25 Marketers of the Year list includes ad campaigns both old and new. In addition to the long-advertised household names such as Viagra from Pfizer and Crestor from AstraZeneca, brand managers for some up-and-coming drugs made the cut as well. Such campaigns include Jardiance from Eli Lilly, Belsomra from Merck, and Entyvio from Takeda. Jennifer Kovack, Director of Publishing and Awards at DTC was quoted saying, “the mix of young and old drug campaigns is relatively new to the awards, partly because of the way the industry is changing and adopting more patient-centric marketing methods”.
To read the full article from Fierce PharmaMarketing, click here.
For the complete Top 25 Marketers list, click here.
Editorial Associate
Lily Stauffer serves as an Editorial Associate for DTC Perspectives. She is currently a senior at Saint Joseph's University, studying Pharmaceutical Marketing and Spanish.
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