DTC Thought Leaders to Tackle Critical Issues Facing DTC Marketing: |
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| How Smart Marketers Can Overcome the Challenges and Leverage Opportunities | ||
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 Peter SealeyLegendary Marketer and Strategy Expert |
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 Karen Best Director, Advertising Resources Bristol Myers-Squibb |
 Bob GarfieldAuthor and Advertising Critic Ad Age |
 Greg Stuart Co-Author of What Sticks: Why Most Advertising Fails and How to Make Sure Yours Succeeds |
 Bill Schley, Co-Author Why Johnny Can't Brand, Rediscovering the Lost Art of the Big Idea |
 Bill DrummyCEO Heartbeat Digital |
 Bill HuntCEO Global Strategies International
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 Sean MoloneyCo-founder/Executive Producer Dramatic Health, Inc |
Plus a Panel of Experts on Media Budget Allocation: • Mike Bloxham, Director Insight and Research Center for Media Design, Ball State University • Peter Knobloch, CEO, RJ Palmer • Bob Brooks, former Director, Integrated Marketing & Media Solutions, GlaxoSmithKline • David Hallerman, Senior Analyst, Online Advertising, eMarketer • Mark Bard, President, Manhattan Research |
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| The Legislative Issues and Healthcare Landscape | ||
 Jim DavidsonPresident Davidson & Company |
 Kristin Davis, Deputy Director, DDMACMarci Kiester, Group Leader, DDMAC Amie O'Donoghue, Research Team, DDMAC |
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 John Abramson, M.D.Clinical Faculty Harvard Medical School Author Overdosed America |
 Thomas P. Stossel, MD Professor of Medicine, Harvard Medical School |
Steve Bodhaine |
| Breaking Industry Market Research | ||
 David GascoigneVP Global Promotion Management IMS Health |
 Wes MichaelExecutive VP TNS HealthCare |
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 Douglas ZaborCEO JZM |
 Beth Allan, President, Communications & Brand Analytics Division, Phoenix Marketing International |
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| Plus 3 Pre-Conference Workshop Tracks for Gold Pass Attendees | ||
DTC 2.0: 5 Trends To Capitalize On Now Want to understand the latest digital trends in a pharma context? Not sure how YouTube & DTC really go together? Like your weather widget but unsure it really translates to your brand? This workshop is designed to cover the following trends and provide realistic & proven ways to convert them successfully to DTC. |
How To Improve Your Media Plan Efficiency And Stretch Your Dollar By 10% Tomorrow In an atmosphere of tightening budgets, shrinking teams & expanding goals, it is imperative that a successful marketer wring every dollar out of the media plan. This workshop is designed to give you improvements that can be exercised immediately as well as demonstrate where you can cut back safely.Topics to be addressed include: - Optimization models - Innovative use of traditional media - Behavioral targeting - Real time optimization of media plans - Improved metrics - ROI by channel |
Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention The slower pipeline and increased competition within categories have caused experts to call even more loudly for better efforts towards retention and compliance. Find out how to take advantage of untouched potential revenue. |
| Gold Pass Attendees can select one of the three tracks, and will also receive an annual subscription to DTC INSIGHTS and the Conference Proceedings on DVD. Click here to register now. | ||
Jenny Alltoft
Nancy Phelan
Fariba Zamaniyan, S VP, Healthcare IAG Research
As our Industry faces new challenges and public scrutiny, it is more important than ever to attend The Forum for DTC Thought Leaders, the DTC National 2008.
We Urge You To
Register Today.
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