What Makes for a Good Ad or Campaign?

This section will help you and your team address the following:

  • What visual or auditory elements in ads better engage and resonate with consumers?
  • How can your ad or campaign help aid consumer comprehension?
  • What aspects of an ad are more or less likely to drive consumers to action?
  • What should you avoid including?
  • What current and recent ads are effectively and ineffectively in market?

 

All What Makes for a Good Ad or Campaign Speakers

Mark Bard

Founder, Digital Health Coalition

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Phil Sawyer

President & Communications Consultant, PW Sawyer Consulting

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Fariba Zamaniyan

SVP, TiVo Research

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Frank Chipman

Senior Vice President, Advanced Insights & Marketing

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Mike Spitz

Practice Leader, Strategy, Sentient/W2O

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Howard Goldberg

Marketing Effectiveness Director, Nielsen

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Rory Stanton

Principal Analyst, Patient Insights, DRG

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Brian O'Connell

VP, Advertiser Solutions, Nielsen

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Sheila Thorne

President/CEO, Multicultural Healthcare Marketing Group

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