Course Packages

The following courses can be selected with pre-selected speakers listed below or you can customize the course by selecting your own speakers. DTC Perspectives will also work with you to build a custom course comprised of topics and speakers of your choosing. Contact us for more information.

 

Social Media & Pharma

This section will help you and your team address the following:

  • What is new on social media platforms?
  • How are consumers using these innovations?
  • What can brands do to leverage these innovations for their needs while continuing to serve consumers in an authentic way? What brands or products are currently utilizing these tactics?
  • How can pharma actively participate within DTC restrictions?

 

Speakers

Danielle Salowski

Industry Manager, Health, Facebook

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Pat MacWilliams

Head of Healthcare, Google

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Wendy Blackburn

EVP, Intouch Solutions

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Mike Spitz

Practice Leader, Strategy, Sentient/W2O

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What Makes for a Good Ad or Campaign?

This section will help you and your team address the following:

  • What visual or auditory elements in ads better engage and resonate with consumers?
  • How can your ad or campaign help aid consumer comprehension?
  • What aspects of an ad are more or less likely to drive consumers to action?
  • What should you avoid including?
  • What current and recent ads are effectively and ineffectively in market?

 

Speakers

Frank Chipman

Vice President, Healthcare Practice, MetrixLab

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Phil Sawyer

President & Communications Consultant, PW Sawyer Consulting

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Brian O'Connell

VP, Advertiser Solutions, Nielsen

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Fariba Zamaniyan

SVP, TiVo Research

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Better Understand Your Patient

This section will help you and your team address the following:

  • What are consumer health trends you need to be aware of?
  • What are consumers looking for from a brand and its communications?
  • What can your brand do to better target and personalize your campaigns?
  • What are the latest tactics other brands are using to better serve consumers? How can you apply them to your brand?

 

Speakers

Siva Nadarajah

General Manager, Big Data and Compliance, QuintilesIMS

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Rory Stanton

Principal Analyst, Patient Insights, DRG

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Howard Goldberg

Marketing Effectiveness Director, Nielsen

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Wendy Blackburn

EVP, Intouch Solutions

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Media Channel Innovations

This section will help you and your team address the following:

  • New tactics for marketing within specific media channels
  • Advancements in measurement
  • Navigating the regulatory landscape with regard to new, innovative approaches
  • Projections and forecasts for tomorrow’s market

 

Speakers

Mark Bard

Founder, Digital Health Coalition

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Mark Senak

SVP & Partner, FleishmanHillard

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Timothy Sarno

VP, Pharma Practice – BASES, Nielsen

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Ira Haimowitz

VP, Product Strategy, Crossix

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Targeting Specific Consumer Populations

This section will help you and your team address the following:

  • What specific consumer segments want from health brands (eg, multicultural consumers, Millennials, etc)
  • Differences and similarities when compared to general population wants and needs
  • How to effectively communicate with these targeted groups
  • Obtaining internal support for such specialized campaigns and programs

 

Speakers

Sheila Thorne

President/CEO, Multicultural Healthcare Marketing Group

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Felisha Lewis

Vice President, Healthcare Insights, Nielsen

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Siva Nadarajah

General Manager, Big Data and Compliance, QuintilesIMS

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Fariba Zamaniyan

SVP, TiVo Research

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