DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce the finalists and winners for its 7th annual Advertising Awards. The Northeast division of awards are part of the annual Hospital Marketing National Conference, which is held virtually on October 1st.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2020 Ad Awards showcase exemplary work spanning multiple media and strategic categories. Gold, Silver, and Bronze winners, as well as Honorable Mentions, were announced during the awards ceremony held on Oct 1st.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
And the 2020 finalists are…
Honorable Mention
Gold Winner
Silver Winner
Bronze Winner
BEST WEBSITE
Campaign or Program Name | Hospital / Healthcare Facility | Agency
AdventHealth Cancer Institute Website | AdventHealth | In-house
AdventHealth.com | AdventHealth | In-house
Network of Care Website | AdventHealth | In-house
ChristianaCare.org | ChristianaCare | The O’Brien Media Group
Highland Medical Specialties Campaign | Highland Medical, P.C. | GMLV
Celebrating 100 Years of Caring for the Community | Penn Medicine Princeton Health | Penn Medicine Creative Services
Empathy it’s in all of us | RWJBarnabas Health System | The O’Brien Media Group
Building Healthier Communities Together | Samaritan Health Services | In-house
SLUCare Website | SLUCare Physician Group | In-house
MyCarolinaLife.com | Tidelands Health | In-house
Growing Up | UVA Health | Aloysius Butler & Clark
BEST DIGITAL / SOCIAL MEDIA CAMPAIGN
Campaign or Program Name | Hospital / Healthcare Facility | Agency
AdventHealth Digital Moment Marketing Program | AdventHealth | In-house
AdventHealth Social Media | AdventHealth | In-house
AdventHealth Digital Newsletter | AdventHealth | In-house
Testimonials | AtlantiCare | Aloysius Butler & Clark
Annual Leadership Summit | ChristianaCare | The O’Brien Media Group
Lung Cancer awareness | Delaware Department of Public Health | Aloysius Butler & Clark
Highland Medical Specialties Campaign | Highland Medical, P.C. | GMLV
McLeod Health Digital Banner Campaign | McLeod Health | LHWH Advertising & PR
SANE/SART Twitter Chat Campaign | Methodist Health System | Anderson Partners Advertising
Road to Resilience Podcast | Mount Sinai Health System Icahn School of Medicine | DeVito/Verdi
Celebrating 100 Years of Caring for the Community | Penn Medicine Princeton Health | Penn Medicine Creative Services
Building Healthier Communities Together | Samaritan Health Services | In-house
Ophthalmology Service Line Videos | SLUCare Physician Group | In-house
SLUCare Otology and Neurotology Patient Testimonial Video | SLUCare Physician Group | In-house
SLUCare Vascular Surgery Patient Testimonial Video | SLUCare Physician Group | In-house
Cancer Institute Groundbreaking Event | Thibodaux Regional Health System | TotalCom Marketing Communications
Market Common Moving Day Contest | Tidelands Health | ThreeSixtyEight
BEST OUTDOOR, PR PROGRAM, OR COMMUNITY OUTREACH
Campaign or Program Name | Hospital / Healthcare Facility | Agency
AdventHealth Church Branding | AdventHealth | In-house
AdventHealth No. 40 Chevrolet Camaro | AdventHealth | In-house
Feel Whole Challenge Kit | AdventHealth | In-house
Fit Fuel Fun | AdventHealth | In-house
Golden Gala | AdventHealth | In-house
New Movers Campaign & Welcome Kit | AdventHealth | In-house
Walk with a Doc Campaign | AdventHealth | In-house
Highland Medical Specialties Campaign | Highland Medical, P.C. | GMLV
SANE/SART Twitter Chat Campaign | Methodist Health System | Anderson Partners Advertising
Embark Together- Employee Orientation Video | RWJBarnabas Health | The O’Brien Media Group
Empathy it’s in all of us | RWJBarnabas Health System | The O’Brien Media Group
Building Healthier Communities Together | Samaritan Health Services | In-house
Cancer Institute Groundbreaking Event | Thibodaux Regional Health System | TotalCom Marketing Communications
Cruising To Better Health Event | Thibodaux Regional Health System | TotalCom Marketing Communications
Twas the Night Before Rehab | Tidelands Health | In-house
BEST PRINT CAMPAIGN
Campaign or Program Name | Hospital / Healthcare Facility | Agency
Advent Book – Our Story | AdventHealth | In-house
Hispanic Print Ads | AdventHealth | In-house
Hope Rings Campaign | AdventHealth | In-house
iSynergy Magazine | AdventHealth | In-house
Men’s Health Campaign | AdventHealth | In-house
Sports Partnership Ad Campaign | AdventHealth | In-house
AtlantiCare Print | AtlantiCare | Aloysius Butler & Clark
Right Care, Right Place | BayCare Health System | DeVito/Verdi
Highland Medical Specialties Campaign | Highland Medical, P.C. | GMLV
The Commitment Behind the Badge Extended Campaign | Methodist Health System | Anderson Partners Advertising
They’re Out There | Mount Sinai Health System | DeVito/Verdi
Celebrating 100 Years of Caring for the Community | Penn Medicine Princeton Health | Penn Medicine Creative Services
ReOpening Campaign | Phoenix Children’s Hospital | Aloysius Butler & Clark
Heart to Heart Magazine | Samaritan Health Services | In-house
Love Your Ladies | Samaritan Health Services | In-house
Town & Style Content Marketing | SLUCare Physician Group | In-house
WellFit Brochure Series | Thibodaux Regional Health System | TotalCom Marketing Communications
BEST TELEVISION CAMPAIGN
Campaign or Program Name | Hospital / Healthcare Facility | Agency
AdventHealth ER-Bicycle | AdventHealth | 22squared
AdventHealth Feel Whole Challenge TV | AdventHealth | 22squared
AdventHealth Patient Victories TV | AdventHealth | 22squared
AdventHealth Running Mates TV | AdventHealth | 22squared
We’re Unstoppable | Adventist Health | BPD Advertising
Ascension Access TV Campaign | Ascension Access | Ad Savants
TV Testimonials | AtlantiCare | Aloysius Butler & Clark
Humanity at Work | BayCare Health System | DeVito/Verdi
Lung Cancer awareness | Delaware Department of Public Health | Aloysius Butler & Clark
Experience Fairfield Medical Center | Fairfield Medical Center | In-house
Fall 2019 Brand TV Spot | MaineGeneral Health | Rinck Advertising and MaineGeneral Health in-house
The Commitment Behind the Badge Extended Campaign | Methodist Health System | Anderson Partners Advertising
They’re Out There | Mount Sinai Health System | DeVito/Verdi
Peyton TV | Peyton Manning Children’s Hospital | Ad Savants
Building Healthier Communities Together | Samaritan Health Services | In-house
Informed Medicine TV Spots | SLUCare Physician Group | Dovetail
Fox 2 Health Watch | SLUCare Physician Group | Fox 2 – St. Louis
The Science of Healing | SLUCare Physician Group | In-house
Helping Out-Bubba Watson/Studer Family Children’s Hospital | Studer Family Children’s Hospital at Ascension Sacred Heart | Ad Savants
Moving Forward — Market Common | Tidelands Health | ThreeSixtyEight
BEST SERVICE LINE CAMPAIGN
Campaign or Program Name | Hospital / Healthcare Facility | Agency
Emergency Department Holiday Campaign | AdventHealth | In-house
Shawnee Mission ER Campaign | AdventHealth | In-house
AtlantiCare Urgent Care | AtlantiCare | Aloysius Butler & Clark
Right Care, Right Place | BayCare Health System | DeVito/Verdi
Highland Medical Specialties Campaign | Highland Medical, P.C. | GMLV
Gardiner Grand Opening | MaineGeneral Health | Rinck Advertising and MaineGeneral Health in-house
The Commitment Behind the Badge Extended Campaign | Methodist Health System | Anderson Partners Advertising
Road to Resilience Podcast | Mount Sinai Health System Icahn School of Medicine | DeVito/Verdi
Empathy it’s in all of us | RWJBarnabas Health System | The O’Brien Media Group
Building Healthier Communities Together | Samaritan Health Services | In-house
Hearing Aid Campaign | SLUCare Physician Group | In-house
Know Your Score Campaign | SLUCare Physician Group | In-house
Cancer Institute Groundbreaking Event | Thibodaux Regional Health System | TotalCom Marketing Communications
WellFit Brochure Series | Thibodaux Regional Health System | TotalCom Marketing Communications