VP Strategy Director, Hill Holliday Health
Serena Fedor is Vice President of Strategy at Hill Holliday Health, leading a team of strategists across a variety of clients for Hill Holliday Health. With over 15 years helping clients build digital and marketing strategies that drive business growth, Serena is a demonstrated innovator in the ever-changing digital media landscape.
Serena has led several award-winning initiatives across a variety of sectors including healthcare, tech, consumer packaged goods, retail, government, higher education and more. Serena is passionate about finding innovative ways to bring life changing solutions to patients who are most in need of support.
Serena’s impact doesn’t end there – she also co-sponsors an annual blood drive in her community to raise awareness about the power of donated blood to save lives. Serena is a wife and mother of three boys under 10, and a pioneering den leader in her boys’ Cub Scout Pack of the Boy Scouts of America.