Associate Director, COSENTYX Consumer Marketing, Novartis Pharmaceuticals Corporation
Chrystie leads Consumer Marketing for COSENTYX for Dermatology at Novartis Pharmaceuticals Corporation. Recently she led the evolution of the DTC strategy for the lauded SEE ME campaign, which earned several DTC awards including best Established Brand Television and Best Use of a Celebrity in a Campaign. Her passion is to improve the lives of patients who live with serious illness by delivering best-in-class Consumer and Digital Marketing programs.
Previously, Chrystie served in diverse roles of increasing responsibility in Sales, Sales Operations and Marketing across multiple therapeutic areas. Over the last 20 years she has led initiatives that contributed to the success of major brands including ABILIFY, AVANDIA, DUPIXENT, FARXIGA, NOVOLOG, ONGLYZA, PAXIL, PRALUENT AND VICTOZA.
Chrystie is a graduate of Princeton University where she earned her Bachelor of Science degree in Ecology & Evolutionary Biology. When not serving patients, she balances a rewarding career with a full schedule at home where she and her husband raise their three small children. Her loves outside of marketing include yoga, skiing, traveling and wine tasting.