VP, Client Director & Pharma/Med Device Lead, MetrixLab
Angela Federici is a Vice President at MetrixLab, leading all pharma/med device research engagements. Prior to joining MetrixLab, Angela spent the majority of her career overseeing and optimizing pharma marketing research at KANTAR (Millward Brown, TNS). Angela’s responsibilities within MetrixLab include customizing ML research solutions to the pharma space and developing and sharing learnings from meta-analyses of pharma marketing efforts to continue evolving best practices in DTC communications. Angela provides consultancy to pharma clients, grounded in innovation research (concept testing, pricing optimization) and brand and communications research (brand health tracking, copy testing, social analytics).
Angela holds both an MBA and a BS in Marketing from Fairfield University, Fairfield, CT, and is on the faculty of ECPI University, where she teaches Marketing in the business school undergraduate program (online campus).