SVP & GM, Audience and Media, Symphony Health
As the leader of Symphony’s Audience and Media practice, Mark’s team is responsible for helping our clients design, measure and optimize highly complicated media and marketing initiatives. He does this by leveraging Symphony’s unique data and analytic capabilities with an eye towards effective and nimble marketing execution.
Mark is widely regarded as one of the foremost thinkers in customer experience design with a focus on groundbreaking solutions in the areas of brand planning, digital media and CRM execution. His track record across a broad spectrum of industries has earned Mark a reputation as a forward-reaching strategic thinker. He has been instrumental in re-engineering his clients’ marketing strategies, championing the adoption of enterprise-wide programs and initiatives, and securing his clients’ position as industry thought leaders.
Working closely with clients, Mark has boosted engagement most notably in healthcare, health insurance, automotive, CPG, high-tech, and telecommunications. He has held leadership positions at Epsilon, where he ran the healthcare portfolio; Digitas, where he ran the CRM practice; and Digitas Health, where he ran the Strategy & Analytics and Technology divisions.