Pharmaceutical Lead, Comcast Advanced Advertising, Comcast Media 360
Mallory Halva is Manager – Healthcare Lead for Comcast Media 360, a division of Comcast Spotlight, the Advertising Sales Division of Comcast Cable. In her role, she is responsible for the development of addressable marketing solutions within the healthcare vertical. Her team has worked to optimize the promotional efforts of over 30 pharmaceutical brands by uniting advanced research and real-world data to maximize ROI and deliver actionable results.
Prior to joining Comcast, Mallory worked at CBS Radio in Chicago where she drove integrated initiatives at a local level. She earned her bachelor’s degree from the Art Institute in Chicago and currently lives in Philadelphia with her fiancé and Boston Terrier.