SVP, Strategic Planning, Evoke Health
John brings more than 13 years of experience in advertising, working one some of the most iconic pharmaceutical/wellness brands of our time.
John aspires every day to create meaningful connections between brands and people; Connections that drive behavior change and deliver tangible results for clients.
John was the lead strategic planner on the launch of Otezla – one of the most successful DTC launches. John has helped the evoke health team win numerous awards for Otezla ranging from print, website and CRM.
John received his MS in Strategic Planning from the Virginia Commonwealth University Brandcenter.
While completing his masters, John completed a documentary on “young caregivers in America” – profiling the plight of 16-25 year olds thrust into a sole caregiver role for sick parents and loved ones.
Prior to taking the leap into advertising, John was a polymer chemist working across industries such as pharmaceuticals to textiles.