Executive Creative Director, DDB New York
Cheryl currently oversees Amgen, J&J Ethicon and Merck healthcare clients at DDB. A strong belief that healthcare work can improve life and longevity fuels her desire to keep pushing the boundaries of what can be achieved in this highly regulated category. For the past several years, Cheryl has served on the Advisory Board for the South by Southwest (SXSW) Interactive conference. Never one to quit, Cheryl was declared dead by the state of New York, due to a clerical error. After hosting her own wake and documenting her efforts to be proclaimed alive, she was featured in the Talk of the Town section of the New Yorker, the NY Post and is included as a case study in a college sociology textbook.