Chief Strategy Officer, Young & Rubicam Health Practice
Belle Frank has vast marketing communications and insights experience across nearly every category. She oversees strategy for Y&R’s health and wellness practice and is responsible for insight work for a number of major global companies and brands. Belle is recognized in the industry as having great expertise with most types of communications research and brand positioning. In her 30+ years with the agency, Belle was part of the small team assigned to develop the agency’s BrandAsset® Valuator (BAV) model. She now combines BAV with her planning skill to drive compelling positioning and communications strategies that help build business for global clients such as Pfizer and Merck as well as reputation-building strategies for PhRMA.